### **Overview** Ace Software Exports Limited, incorporated on August 17, 1994, in Rajkot, Gujarat, is a publicly listed technology services and digital content provider with a growing global footprint. Initially established as a specialist in **document management, digital publishing, and data conversion**, the company has strategically evolved into a diversified **digital transformation and enterprise technology solutions provider**, serving clients primarily in the **USA, Australia, the UK, Europe, and the GCC region**. The company operates through a network of subsidiaries and joint ventures and is transitioning from traditional outsourcing services toward high-value offerings in **AI, intelligent automation, SaaS platforms, product engineering, and digital education**. --- ### **Strategic Evolution & Growth Initiatives (2024–2025)** #### 1. **Mergers, Acquisitions & Subsidiary Development** Ace has pursued an aggressive growth strategy through strategic acquisitions and internal expansion: - **AIPL (Ace Infoway Private Limited):** Acquired 40% stake (became a wholly owned subsidiary), specializing in product engineering, digital transformation, AI/ML, and cloud development. - **QeNomy Digital LLP:** Acquired 40% stake in 2024; now a controlled entity offering web/mobile development, digital marketing, and e-commerce under brands QeRetail, QeClick, QeInbox, and CameraReadyArt. - **QeCAD Studio LLP:** 40% stake acquired; provides CAD, BIM, 3D modeling, and rendering solutions for architectural and engineering clients globally. - **AQE Techtools Pvt Ltd (ATPL):** Incorporated July 2024 as a wholly owned subsidiary to drive digital product development. Ace plans to invest ₹800 lakhs to scale this entity. These acquisitions have significantly broadened the company’s service portfolio, expanded industry reach, and enabled **cost synergies, geographic diversification, and capabilities in emerging technologies**. --- ### **Core Business Segments & Offerings** Ace Software Exports now delivers a comprehensive suite of technology services, including: #### **A. Digital Transformation & IT Services** - Cloud & DevOps - Cybersecurity - Mobile & Web Application Development - Data Analytics, AI/ML - Robotic Process Automation (RPA) - IIoT (Industrial Internet of Things) - Predictive Maintenance #### **B. Enterprise Product Platforms** - **QeMFG:** Integrated digital ecosystem for manufacturing and engineering sectors, featuring: - **Smart ERP:** For inventory, procurement, finance, HR, logistics, and quality. - **Smart PPS:** Real-time production planning & scheduling using advanced algorithms. - **Smart CRM:** B2B sales cycle and RFQ management. - **Vendor & Customer Portals:** Provide real-time access to orders, quality metrics, and lifecycle data, enhancing client transparency and collaboration. #### **C. Document & Content Services (Legacy Core)** - Pre-press digital typesetting - eBook and multi-format publishing - Large-volume data and image database creation - Document conversion with 99.995% accuracy #### **D. Education Technology (EdTech)** - Strategic investment in **TEPL (TechEd Platforms Limited)**: - Acquired 56.67% stake for ₹703.80 lakhs (approved Sep 2025). - TEPL develops an **AI-driven adaptive learning ecosystem** for students and educators, supporting hybrid learning and delivering automated insights. - Positions Ace firmly in the high-growth EdTech sector. --- ### **New Strategic Brands & Platforms** #### **QeMatic: RPA & Intelligent Automation Arm** - A dedicated brand for **robotic process automation, AI-powered intelligent automation, IIoT, and time & motion studies**. - Targets enterprise functions in **finance, HR, supply chain, and customer engagement**. - **₹800 lakhs** from rights issue allocated to develop, commercialize, and scale QeMatic. - Additional **₹400 lakhs** earmarked for development, marketing, and deployment. - Aims to become a **leading enterprise productivity partner** globally. --- ### **Global Expansion Strategy** Ace is actively expanding its international presence through a multi-pronged approach: - **Overseas Subsidiaries & JVs:** - **Camerareadyart.com Inc. (USA):** Wholly owned subsidiary enhancing U.S. market access. - **QeDigital Gulf FZCO (Dubai, UAE):** Supports delivery in GCC markets. - **QeDigital UK Limited (UK JV with Abex Infoway Europe):** Focused on engineering, BIM, and industrial automation in the UK and EU. - **Planned Offices:** India, Philippines, UAE, and UK. - **Target Markets:** Australia, GCC, South Africa, Kenya, Latin America, Europe, and Nordic regions. - **Global Capability Center (GCC):** India-based GCC established for a UK client with initial contract value of **₹4.21 crores**, serving as an offshore delivery hub. #### **Investment in Global Capabilities (₹2,000.00 Lakhs Allocated)** - **₹1,000 lakhs:** Global market expansion and brand building. - **₹200 lakhs:** Strengthening U.S. & Australia operations – hiring, certifications (SOC2, HIPAA, ISO). - **₹200 lakhs:** Investment in QeDigital UK Limited for infrastructure, hiring, and business development. - Funds to support **regulatory compliance, marketing, talent acquisition**, and **global go-to-market strategies**. --- ### **Industry Focus & Innovation** Ace has adopted a **vertical-led growth strategy**, focusing on: - **Manufacturing & Engineering:** Through QeMFG and SmartPPS platforms. - **E-commerce:** Development of intelligent commerce platforms. - **Education & EdTech:** Via TEPL and AI-driven learning tools. - **Healthcare, Retail, and Energy:** Emerging sector solutions under development. **SmartPPS (deployed at a leading Indian engineering firm)** marks a shift toward **recurring revenue models** and product-led growth. --- ### **Financial & Capital Allocation Strategy** From its recent capital raise, Ace has allocated funds as follows: | Initiative | Investment (₹ in Lakhs) | |----------|------------------------| | Subscription in QeMFG Private Limited | 1,000.00 | | Subscription in ATPL (AQE Techtools) | 800.00 | | Development & scaling of QeMatic | 800.00 + 400.00 = 1,200.00 | | Investment in TEPL (Acquisition of 56.67% stake) | 703.80 (including ₹552.00 for share subscription) | | QeDigital UK Joint Venture | 200.00 | | Strengthening US & Australia operations | 200.00 | | **Total Strategic Investments** | **~₹4,103.80 Lakhs** | These investments aim to **diversify revenue, enhance technological capabilities, scale SaaS platforms, and expand globally**. --- ### **Leadership & Governance** - **Key Executives:** Experienced leaders in technology and business development: - **Amit Mansukhlal Mehta:** 24+ years in web development, digital marketing, and e-commerce. - **Rahul Jayantibhai Kalaria:** Over 10 years in project management and client acquisition in U.S. and U.K. - **Divyeshkumar Babulal Aghera:** Engineering and marketing background. - Strong board oversight guiding transformation.