### **Overview** Bharat Agri Fert & Realty Ltd. (BAFRL), established in **1962**, is a diversified Indian conglomerate operating across three core verticals: **Fertilizers, Real Estate, and Hospitality**. Originally the first company in India to manufacture NPK fertilizers using project finance from NRI investors, BAFRL has evolved into a dynamic player in realty and luxury hospitality while retaining its legacy in phosphatic fertilizer production. Headquartered in **Andheri (East), Mumbai**, the company owns a **120-acre freehold land parcel in Kharivali Village, Wada, Palghar District, Maharashtra**, where its **fertilizer plant, Anchaviyo Resort, and future developments** are based. The company is strategically leveraging its land bank and revenue-generating real estate projects to fund high-growth ambitions in hospitality and future fertilizer modernization. --- ### **Business Segments Overview** #### **1. Fertilizer Business** - **Core Product**: Manufactures **Single Superphosphate (SSP)** in both powder and granulated forms. - **Current Status**: The manufacturing unit has been temporarily **leased out since late 2023/2024** due to supply chain disruptions, raw material price volatility (especially rock phosphate), and working capital challenges post-Ukraine war. - **Marketing & Distribution**: - Entered into an **MoU with Greenstar Fertilizers Limited** (a subsidiary of Southern Petrochemical Industries Corporation) to distribute and market SSP across Maharashtra from **April 2025 to March 2026**. - Engaging in discussions with major players like **Indian Potash Ltd (IPL) and Chambal Fertilizers** to expand distribution. - **Leasing Model**: Leasing assets to larger firms is generating stable monthly income (**₹80–100 lakhs/month**) and turning a previously loss-making segment into a profitable one. - **Future Plans**: - Plans to **restart manufacturing** after accumulating sufficient internal funds (expected post-2027). - Evaluating a **greenfield fertilizer plant** investment of ₹100 crores on non-agricultural land with 300,000 sq. ft. of storage. - Exploring **joint ventures** to scale up production and distribution under the "BHARAT" brand in the long term. --- #### **2. Real Estate Division** - **Primary Focus**: High-rise residential development in **Majiwada, Thane**, one of Mumbai Metropolitan Region’s most rapidly growing sub-markets. - **Flagship Project – Wembely-24 / Shiv Sai Paradise Phase II**: - **G+60 (planned) tower with 457 units** of 2/3 BHK flats. - Regulatory approval currently secured **up to 35 floors**. A commencement certificate has been obtained. - **Plinth work completed** by late 2024; vertical construction underway. - **Estimated project cost**: ₹300 crores (land owned = no acquisition cost). - **Projected revenue**: ₹800 crores over 4 years. - **Sales & Marketing Strategy**: - Entered into a **marketing partnership** to sell **200 units in 15 months (Dec 2024–Mar 2026)**, expected to generate **₹350–400 crores**. - As of Mar 2024, 25 flats already pre-booked prior to launch. - Pricing benchmark: ~₹25,000/sq. ft. (RERA-defined saleable carpet). - **Other Projects**: - **Vile Parle (East) Joint Venture**: Redevelopment of promoter-owned residential building into a **G+13 luxury tower** with 3–4 BHK flats, expected to yield **₹175–200 crores**. - **Bharat House, Fort, Mumbai**: 35,000 sq. ft. commercial property (6.5 FSI) planned for redevelopment into premium office space, aiming to generate **₹200 crore in free cash flow**. - **Financing & Strategy**: - Project funded through internal accruals and strategic partnerships; minimal external debt. - Management views real estate as a **key cash engine** to support hospitality expansion and future fertilizer revival. --- #### **3. Hospitality: Anchaviyo Resort** - **Location**: 120-acre estate on the **banks of Vaitarna River, Wada**, Palghar – ideal for luxury weekend getaways and destination weddings. - **Current Status (Nov 2025)**: - **125 operational rooms**, with **116 additional rooms under construction**, targeting a total of **236–250 rooms** by 2026–27. - **Average Occupancy**: 50–60% (peak season reaches 70%). ADR: ₹14,000–15,000. Room rates range from ₹8,000 to ₹45,000/night. - **Expansion & Vision**: - Positioned as a **premier destination wedding & corporate event hub** aligned with the **Indian government’s "Wed in India" initiative**. - Upon full completion: - **250-room capacity** able to host **500–550 guests**. - Three grand **banquet halls**, including one for **450–500 guests**. - A **man-made mandap** capable of hosting **1,000-guest weddings**. - **State-of-the-art spa, wellness center, island pool with waterfalls and DJ booth**, and **terrace infinity pool with garden café**. - **10,000 sq. ft. restaurant**, **sports bar with bowling alley and arcade**, and **helipad (pending final CA approval)**. - **Recognition**: - Recognized as **"India's Most Unique Resort"** by *Mid-day Travel and Hospitality Icons 2024*. - **Revenue Outlook**: - Current revenue: ₹20–30 crore annually (Sep 2024). - Post-expansion: Expected **₹111 crores by FY 2026–27** at 65–75% occupancy. - **Projected operational management annual revenue**: ₹650–850 lakhs over 3 years. - **Expansion Funding**: - **₹57 crore construction loan sanctioned**. - Balance to be funded from **free cash flow** generated by Thane real estate project over next 3 years. - Qualified for **government incentives** under "Wed in India" and MTDC schemes: - 25% capital subsidy, GST/stamp duty exemption, energy tariff benefits, **₹50 lakh interest subsidy**. - **Future Development**: - **Promoters own additional 30 acres** adjacent to resort; planned for **wellness center, sports complex, cultural halls, helipad services, and amusement/golf parks via JVs**. - Site development for **banquet halls, mandap, staff colony, and new rooms already underway (piling work initiated)**. --- ### **Strategic Initiatives & Growth Drivers** - **"Wed in India" Alignment**: Anchaviyo Resort is being transformed into **India’s first 7-star destination wedding venue**, with design and scalability to attract international couples and boost tourism-driven revenue. - **Infrastructure Synergy**: Proximity to upcoming **Vadhavan Port and International Airport** is expected to attract high-net-worth business and leisure travelers, positioning Anchaviyo as a **luxury gateway resort**. - **Land Monetization & Expansion**: - Total land bank: **120 acres (owned) + 30 acres (promoter-owned, under 99-year lease)**. - **NA (Non-Agricultural) conversion secured** for entire 120-acre parcel, unlocking development potential. - Future plans include **weekend homes, farm plots, bungalow schemes, and club amenities** to capitalize on Mumbai’s short-break tourism demand. - **Joint Ventures & Strategic Partnerships**: - Planning **JV with a prominent hotel chain** to elevate operational standards and brand positioning in hospitality. - Exploring **foreign partnerships** for entertainment ventures (amusement parks, golf courses). - JVs in **Mumbai, Pune, Ahmedabad, and Indore** under evaluation for realty expansion. --- ### **Corporate Leadership & Governance** - **Ms. Chandni Y. Patel**: Reappointed as **Whole-time Director** (June 2025–2028). - MBA in HR; oversees HR policies and staff welfare. - Actively involved in **design, development, and management of Anchaviyo Resort**. - Key figure in driving **destination wedding transformation**. - **Promoter Involvement**: Deeply embedded in development; multiple projects involve **promoter-owned land under JVs**, reducing external land cost risks.