BSE:BMW management interview: Mercedes-Benz India CEO On EV Adoption & India's Luxury Car Market
CNBC-TV18, 2026-07-12. Video: https://www.youtube.com/watch?v=Hab7Npduus4
- Sales growth drivers: BMW Group India achieved its highest-ever first-half sales of 9,075 units, growing 17% on the back of 11 new car launches, long-wheelbase models, and rising demand for electric vehicles.
- Electric vehicle penetration: One in every four BMWs sold in India is electric, with EV sales accounting for 60% of volume in both the flagship 7 Series and the entry-level iX1.
- EV adoption enablers: Faster transition requires narrowing price gaps, extending single-charge range toward 800 kilometers, addressing resale worries through assured buyback programs, and expanding highway charging infrastructure backed by the government's 700 crore budget allocation.
- Ethanol blend compatibility: Existing BMW vehicles operate on E20 fuel without engine maintenance issues—incurring only a 5% to 7% mileage drop on older models—while all new cars are E25 compliant.
- Fuel policy roadmap: Moving beyond E25 will require clear regulatory timelines and guidelines for vehicle calibration, as well as formal investigations to distinguish ethanol effects from fuel adulteration.