Chatterbox Technologies is India’s first publicly listed influencer-marketing company, built to bring data and measurement to a world that used to run on relationships and guesswork. Founded in 2016 and later acquired by Canadian media group QYOU Media, it has grown from a campaign shop into a full-stack creator-economy platform that handles everything from finding the right influencer to producing the video and measuring the result. The recurring idea is a data-led, technology-enabled platform that filters creators by reach, relevance and resonance - not just follower counts - so brands get accountability where they once got only vanity metrics. # Business segments A single full-stack platform organised into six service lines - exclusive talent management, campaign execution, social-media growth, in-house production, vernacular reach, and campus youth engagement - all fed by a shared technology backbone and a cross-border bridge. ## 1. Chtrbox Represent: the exclusive talent roster **The company manages 104 creators exclusively, earning a fixed margin on every brand deal they land - a business that scales in dollars as the roster grows.** - **Fixed margin, dollar-scalable** - the division takes a set percentage of each deal it secures for its creators, so while the margin rate stays flat, absolute earnings rise with every new exclusive creator added to the books. - **Long-term relationships, not one-off gigs** - it works on a creator’s personal branding and social-media growth over years, not just the next campaign, which is why the roster stays stable even though the company doesn’t report a formal retention number. - **Selective signings over volume** - the active roster stood at 104 creators as of mid-2026, spanning beauty, fashion, tech and entertainment, with a cumulative follower reach of 50 million. The company onboards for quality rather than chasing a headcount race. - **The largest single revenue slice** - in FY26, Represent contributed just over 39% of the company’s revenue, making it the biggest vertical in the mix. ## 2. Brand Solutions: the campaign engine **More than 2,000 campaigns for over 500 brands, with revenue coming from integrated creator-led programmes - and growth driven by deepening existing client relationships into larger mandates.** - **Campaigns at scale** - the division handles strategy, creative direction, influencer discovery and integrated execution, having delivered over 2,000 campaigns across India and international markets. - **A broad brand bench** - it works with more than 500 brands across FMCG, lifestyle, e-commerce, auto, tech, finance and beauty. Long-standing partnerships include Amazon at six-plus years and Olay and HP at four-plus years. - **Wallet-share expansion** - a significant portion of growth comes from turning existing clients into larger, integrated mandates rather than constantly chasing new logos, with cross-selling of other verticals layered on top. - **The second-biggest contributor** - Brand Solutions accounted for roughly 36% of revenue in FY26, sitting just behind the talent-management arm. ## 3. ChtrSocial: social-media growth for brands **The highest-margin service line alongside the production studio, helping brands build their own social presence with custom content and performance marketing.** - **Beyond traditional attribution** - ChtrSocial curates content and video production specifically for brands that want to grow their social-media footprint, not just run a campaign with a clear end date. - **Strategy plus production** - it provides creative and social-media strategy, content production, brand films and performance marketing, making it a full-service growth engine for a brand’s own channels. - **Margin leader** - together with the in-house studio, ChtrSocial generates the highest margins among all the company’s verticals, because the work is production-led and less dependent on third-party costs. - **A quarter of the business** - the vertical contributed just under 25% of revenue in FY26, launched only in 2022 and already a material part of the mix. ## 4. Chtr Studios: in-house content production **A production-first studio that merges influencer reach with high-quality branded storytelling, cutting out third-party production costs and lifting margins.** - **In-house, higher margin** - by keeping production under its own roof, the studio reduces dependency on outside vendors and improves the profitability of every piece of content it makes. - **Branded storytelling at broadcast quality** - the studio produces branded content and brand films using state-of-the-art technology, combining professional production values with the authenticity of creator-led narratives. - **Cross-sell engine** - because the studio sits inside the same platform as talent management and campaign execution, it creates a natural cross-sell: a brand that signs a campaign can have the content produced in-house without going to a separate agency. ## 5. BharatBox: vernacular reach beyond the metros **A localisation engine built for Tier-2 and Tier-3 India, delivering hyperlocal influencer campaigns in regional languages at volume.** - **The “real India” play** - BharatBox focuses on creators in smaller cities and towns, unlocking audiences that metro-centric campaigns miss, with vernacular storytelling and deep local networks. - **Volume-led campaigns** - the model is built for scale across many creators and many markets simultaneously, rather than a handful of high-profile names, making it suited to brands that need broad regional coverage. - **Launched early for the Bharat opportunity** - the vertical has been running since 2020, giving it a head start in building creator relationships in markets that are now seeing rapid digital adoption. ## 6. Youth:ink: Gen Z campus engagement **India’s largest campus ambassador network, capturing Gen Z attention at the source - colleges - with a model built on student advocacy and multi-college presence.** - **Winning Gen Z early** - Youth:ink goes directly to college campuses to engage students and gather their reactions to campaigns, creating a feedback loop between brands and the youngest consumer cohort. - **Campus advocacy at scale** - it operates as a multi-college ambassador network, with an exclusive partnership with smartphone brand vivo, positioning itself as the leader in campus-led marketing. - **The original vertical** - launched alongside the company in 2016, Youth:ink is the oldest service line and remains a distinct channel for brands that want to reach consumers before they graduate into the workforce. # Technology platform and data infrastructure **A proprietary technology backbone runs underneath every vertical - AI-powered creator discovery, real-time campaign tracking, and data-led verification - with parts of it being built for potential standalone commercialisation.** - **Creator Intelligence Engine** - the platform uses AI to match brands with creators based on audience quality, demographic fit, engagement behaviour and content style, moving discovery beyond manual searches and spreadsheets. - **Real-time dashboards** - automated dashboards give brands live campaign tracking and performance attribution, replacing vanity metrics with data-backed impact that shows what the spend actually delivered. - **Verification and brand safety** - data-led verification systems check creator authenticity, helping brands avoid fake followers and engagement fraud before they commit budget. - **Future standalone products** - the company is building the platform as a competitive differentiator for its own businesses first, but plans to commercialise parts of it as separate products later, including a mobile-first short-form learning app called AAGE aimed at Gen Z and young millennials. # Group structure and partners **Chatterbox is a publicly listed subsidiary of Canadian media group QYOU Media, with a Dubai subsidiary opened in 2026 to target the Middle East - and an international revenue stream that already contributes close to a fifth of the business.** - **QYOU Media parentage** - Chatterbox is a subsidiary of QYOU Media Inc., a TSX Venture Exchange-listed group that produces and distributes content created by social-media stars across the US and India. QYOU views India as its most important growth market and Chatterbox as a strategic asset, with full-fledged integration covering technology, data capabilities, market intelligence and operational expertise. - **Leadership overlap** - Raj Mishra is Managing Director and CEO of Chatterbox and also a Director of QYOU Media, while QYOU CEO Curt Marvis serves as a Director of Chatterbox, creating tight alignment between the two boards. - **Dubai subsidiary for MENA** - Chatterbox International Social Media Management L.L.C was incorporated in January 2026, with Chatterbox holding a 61% stake for a cash consideration of AED 244,000, giving the company a physical base to help Indian brands expand into GCC markets and vice versa. - **International revenue footprint** - the international business contributed approximately 18% of revenue in FY26, with Europe accounting for the largest overseas share at roughly 36% of that international slice, followed by the US at about 8.5%. The company operates across India, UAE, Singapore, the US and the UK, and is pursuing selective M&A to scale faster abroad without entering multiple markets at once.