### **Overview** Dhabriya Polywood Limited (DPL), established in **1992** under the brand **Polywood**, is a leading Indian manufacturer of environmentally sustainable, wood-free building and interior solutions. The company specializes in **PVC and uPVC-based products** for both interior and exterior building applications, with a strong emphasis on innovation, design, and sustainability. It operates under four core brands: - **POLYWOOD** – PVC & uPVC profiles, panels, and fenestration systems - **D-STONA** – Engineered marble and luxury decor solutions - **DYNASTY** – Modular furniture - **Studio Arezzo** – Premium modular interiors With a vision to conserve natural resources, Dhabriya Polywood offers eco-friendly, high-performance alternatives to wood, supporting green building trends and sustainable urban development. --- ### **Business Model & Segments** The company operates under **two reporting segments** as per Ind AS 108: 1. **Plastic Products** (uPVC/PVC windows, doors, wall panels, soffits) 2. **Modular Furniture** (under DYNASTY and Studio Arezzo brands) It serves a mix of **B2B, retail, and export markets**, with revenue split as: - **90.5% B2B regular supply** (0–7 day orders) - **7% retail** (windows, doors, modular furniture) - **2.5% exports** (including modular furniture, with 20 containers in production in FY25) Approximately **30% of revenue comes from project-based business**, supported by a robust **order book exceeding ₹140 crores**, ensuring strong revenue visibility. --- ### **Product Portfolio & Innovation** Dhabriya Polywood offers a diversified, innovative product range focused on **durability, aesthetics, and low maintenance**: #### **Core Products:** - **Wall & Ceiling Fluted Panels** - 100% waterproof, fire-retardant, termite-proof - Eco-friendly alternative to wood; fast installation - Developed through continuous R&D based on feedback from architects and designers - Launched **domestically produced soffit panels** in FY24, first in India, reducing import dependency - **uPVC Windows & Doors** - Compression sealing technology for energy efficiency - Offers sliding, casement, bay, and arched designs - Contributed **58% of FY24 revenue** (₹54 crores), up 42% YoY - Uses premium profiles from Shide and Kommerling - **Modular Furniture (Dynasty & Studio Arezzo)** - Customizable, space-efficient, durable solutions for homes, offices, and developers - Higher-margin segment due to design complexity and end-to-end execution - Contributed **16% of FY24 revenue** (₹35 crores), up 67% YoY - Positioned as leading modern interior brands; two company-owned Studio Arezzo stores (Jaipur, Gurgaon), with plans for expansion - **D-STONA (Luxury Decor Solutions)** - Engineered marble sheets and SPC wall panels made from limestone - Available in marble, wood, metallic, sparkle, and matte finishes - Positioned as premium, future-ready interior solution - **SPC Flooring & PVC Fencing** - 100% waterproof, anti-skid, formaldehyde-free flooring - Fencing: corrosion-resistant, maintenance-free, suitable for indoor/outdoor use --- ### **Manufacturing & Infrastructure** - **5 state-of-the-art manufacturing units**: - Jaipur (3): PVC/uPVC extrusion, windows & doors, modular furniture - Coimbatore (1): PVC profile extrusion (Polywood Profiles Pvt Ltd) - Bangalore (1): PVC/uPVC extrusion & window fabrication - **Total manufacturing footprint**: Over **500,000 sq. ft.**, all company-owned - **Annual production capacity**: ~27,000 MT (PVC & uPVC), with ~50% utilization – significant headroom for growth - **Distribution**: 9 units across India; strong pan-India network of **800+ dealers and distributors** --- ### **Growth Strategy (2025 Outlook)** #### **1. Capacity Expansion & Capex** - **Planned investment of ₹50–60 crores over next 2–3 years**, primarily funded through **internal accruals** - Set up **dedicated WPC (Wood Plastic Composite) Door facility** – new product innovation, minimal competition - **Expand capacity in Southern India** (high market acceptance) for faster regional delivery and service efficiency - New **extrusion and fabrication lines** to reduce turnaround time and support high-value window, door, and modular applications #### **2. Geographic Expansion** - Strengthen presence in **Tier 1 and Tier 2 cities** - Target **Western India (Maharashtra, Mumbai, Pune)** – recently opened showroom and depot to address underpenetrated market - Expand dealer network across **underpenetrated states** through aggressive marketing and franchise model #### **3. Brand & Marketing Push** - **Omni-channel marketing strategy** with increased digital and social media engagement targeting young, design-conscious consumers - Marketing spend **rose 50% YoY to ₹3.26 crores in FY25** - Participated in **10 exhibitions in FY25**, with **9 planned in FY26** to boost lead generation and brand visibility - Engages directly with **architects, interior designers, and builders** to drive end-user demand #### **4. Product & R&D Innovation** - **Custom extrusion molds** for uPVC windows and doors launching in Q2 FY26 - Research underway for **SPC flooring** and WPC doors based on client demand - Holds **7 registered trademarks and 15 design patents** – competitive advantage in design and innovation --- ### **Market Position & Competitive Landscape** - **Established clientele**: DLF, Tata, Adani, Omaxe, Mahindra, Puravankara – repeat orders driven by quality and reliability - **Strong brand recall** in construction and real estate sectors - **Primary competition**: Kaka Industries (Gujarat) in B2B PVC profiles; regional players in modular furniture - **First-mover advantage** in fluted panels and soffit systems - Positioned to benefit from **Smart Cities Mission, urbanization, and rising eco-consciousness** --- ### **Sustainability & Vision** - Core mission: **"Save Trees"** through wood-substitute materials - Products: Recyclable, energy-efficient, low-emission, and environmentally responsible - Aligned with green building trends and regulatory shifts (e.g., energy efficiency norms in smart cities)