### **Overview** DISA India Limited operates exclusively in the **manufacturing and sale of foundry machinery and machinery parts**, serving both domestic and international markets. As part of the **Norican Group**, a global leader in foundry technologies, DISA India leverages over four decades of collaboration with DISA Industries A/S (Denmark) to deliver advanced, integrated solutions under the “Full Foundry” concept. The company maintains a dominant market position in India and is expanding its global footprint through localized manufacturing, digital innovation, and strategic aftermarket services. --- ### **Business Model & Market Position** - **Market Leadership**: DISA India holds **over 50% market share** in the Indian foundry sector, sustained for many years due to its technological superiority, consultative sales approach, and comprehensive service offerings. - **Business Segment**: Operates in a single segment—**foundry machinery and parts**—with a strong focus on **automotive, infrastructure, and export-oriented foundries**. - **Full Foundry Approach**: Offers end-to-end integrated solutions combining equipment, digital tools, process expertise, and lifecycle support, enhancing customer productivity and reducing cost per kilogram of casting. --- ### **Growth & Expansion Strategy (2025 Outlook)** #### **Global Footprint & Export Growth** - **Export Reach**: Exports equipment and services to over **30 countries**, including Europe, the U.S., Middle East, CIS, South Asia, and Australia. - **Targeted Expansion**: Actively expanding into **Southeast Asia** and reinforcing presence in the Middle East (Qatar, Uzbekistan) with turnkey foundry projects. - **Manufacturing Base**: Indian operations at the **Tumkur plant** serve as a key export hub for the Norican Group, manufacturing machines under license from DISA Industries A/S. #### **Capacity & Investment** - **New Facility Development**: Norican Group is investing in a **new manufacturing facility near Tumkur**, aimed at increasing production capacity and meeting rising global demand. - **Renewable Energy Integration**: Since March 2024, the Tumkur plant sources power from a **wind farm**, aligning with the company’s SBTi (Science-Based Targets initiative) commitment to reduce carbon emissions. --- ### **Digital Transformation & Innovation** #### **Digital Solutions** - **Monitizer Platform**: A core component of digital transformation, offering: - Real-time data analytics for improved efficiency - Predictive maintenance - Reduced downtime, waste, and emissions - **Norigate Device**: Now standard on most new equipment, ensuring machines are **“digital ready”** and enabling seamless integration into Industry 4.0 ecosystems. - **Digital Retrofitting**: Actively digitizing the **global installed base** through IIoT and AI-powered solutions, enhancing operational performance. #### **Technology Transfer & Localization** - Successfully launched the **SIMPSON Multi Cooler**—the **first of its kind manufactured in India**, developed through technology transfer. - Enhanced capabilities via **DISA Technologies Private Ltd.**, with a **30% increase in engineering staff** and specialized training at international centers in **Europe and the U.S.** #### **Innovation Showcase** - Demonstrated Made-in-India innovations at **IFEX 2025**, including advanced casting from DISA machines and digital solutions under the **TAG brand**. - Presented **Wheelabrator TITAN Wheel** technology and the **Full Foundry** suite, reinforcing technical leadership. --- ### **Aftermarket & Service Excellence** #### **Service Model** - **Six-Year-Old Long-Term Contracts Model**: Proven to enhance customer productivity, reduce downtime, and lower casting costs. - **Full-Service Initiative (FY 2024–25)**: Introduced new sales strategies, product innovations, and customer segmentation to transform after-sales support. - **Lifecycle-Based Solutions**: Tailored service packages improve responsiveness and alignment with customer needs. #### **Distributor Network** - Strengthened network with **distributor warehouses in nine locations** across India (Delhi/NCR, Ludhiana, Pune, Coimbatore, Jamshedpur, etc.). - Focus on **localized spare parts availability** creates a competitive supply chain advantage, reducing lead times and combating counterfeit parts. #### **Remanufacturing** - Established a **remanufacturing facility in Kolhapur** for DISA ARPA equipment, supporting sustainability and long-term value for customers with aging installations. --- ### **Strategic Collaborations & Sustainability** #### **Industry Partnerships** - Partnered with the **National Institute of Advanced Manufacturing Technology (NIAMT), Ranchi**, to promote education, R&D, and workforce development. - Hosted **Customer Symposium in Moradabad**, engaging stakeholders on future technologies and productivity enhancement. #### **Sustainability Commitment** - Tumkur plant’s shift to wind energy marks a milestone in decarbonization. - Digitalization initiatives (e.g., Monitizer) help customers reduce energy use and emissions—supporting broader ESG goals. --- ### **Challenges & Strategic Response** | **Challenges** | **Company Response** | |----------------|------------------------| | **Capacity underutilization** and **tight liquidity** in capital goods sector | Diversifying revenue streams, investing in digital solutions, and expanding geographies | | **Increasing competition** from global players and domestic forgers | Maintaining edge through innovation, localization, and in-house engineering excellence | | **Evolving trade policies** (e.g., U.S.) | Strengthening distributor networks and focusing on non-impacted regions | | **Global economic slowdown** | Building operational agility, leaner organization, and proactive monitoring | --- ### **Corporate & Global Structure** - **Parent Group**: **Norican Group**, operating through **10 countries**, including India, U.S., Germany, Italy, Japan, Mexico, Spain, and the UK. - **Key Subsidiaries**: - DISA India Ltd. (India) - DISA Technologies Pvt. Ltd. & Bhadra Castalloy Pvt. Ltd. (India) - Italpresse Gauss (Italy), StrikoWestofen (Mexico), Wheelabrator Group (Spain/UK/Poland) - **North American Presence**: Includes DISA Industries Inc., Wheelabrator Group Inc., and Schmidt Manufacturing, Inc. ---