### **Overview** Eco Hotels and Resorts Limited (EHRL) is a pioneering, BSE-listed hospitality company headquartered in Mumbai, repositioned as **the world’s first net-zero premium value hotel brand**. The company targets the underserved **mid-scale and budget accommodation segments** in India, with a strategic focus on **Tier I, II, and III cities**. EHRL has transitioned from its legacy as a textile manufacturer (formerly *Sharad Fibres and Yarn Processors Limited*) to a sustainability-first, tech-driven real estate and hospitality platform, rebranded in 2023. The company is promoted by **Eco Hotels UK PLC** and serves as the **exclusive asset manager** for the **Red Ribbon RE RISE India Real Estate Fund**, enabling a vertically integrated, 360-degree real estate operating model. --- ### **Core Business & Strategy** Eco Hotels and Resorts operates on an **asset-light, capital-efficient business model** built around **three primary streams**: 1. **Long-Term Leasing** (10–20+10 year leases) 2. **Management Contracts** (10-year terms, optional extensions) 3. **EBOT™ (Enterprise. Build. Operate. Trade.)** – a proprietary, full-cycle franchise model This diversified strategy allows for rapid, scalable expansion while minimizing capital risk and ensuring consistent brand and sustainability standards. --- ### **Brand Portfolio & Market Positioning** EHRL offers a multi-brand, eco-conscious portfolio tailored to India’s growing middle class, millennials, and spiritually aligned travelers: | **Brand** | **Segment** | **Key Features** | **Room Range / Pricing (₹)** | |---------|----------|----------------|-----------------------------| | **EcoValue** | Budget | Entry-level, transit/pilgrimage locations | 15–35 rooms / ₹1,500–3,500 | | **EcoXpress / EcoXpress Satva** | Smart Midscale | Compact, business/transit focused with F&B options | 30–65 rooms / ₹2,500–4,500 | | **The Eco / The Eco Satva** | Mid-Premium | Full-service, 3-star+ with banquets, rooftop dining, wellness | 40–100 rooms / ₹3,000–6,000 | | **The Eco Grand** | Premium Sustainable | Luxury eco-hotels in heritage cities | 75–150 rooms / ₹3,500–7,499 | - **Satva** label: Denotes **strictly vegetarian and vegan** properties, featuring sattvic cuisine through concepts like **Sahar**, **GG’s**, and **Kick in the Brick**. - **Pure vegetarian-first philosophy** reflects ecological, spiritual, and health-focused values. --- ### **Sustainability & Innovation** Eco Hotels is a leader in **sustainable real estate development**, using advanced technologies to reduce environmental impact: - **3D Volumetric Steel Modular Construction** via **Modulex** (a 99%+ subsidiary): Enables **100-room hotels in under 52 weeks**, **60% lower CO₂ emissions**, and fixed-cost, fixed-time delivery. - **Net-Zero Carbon Commitment**: All hotels are designed, built, and operated to **carbon net zero** standards. - **Technology Integration**: AI, IoT, and blockchain optimize **construction speed**, **energy efficiency**, **guest experience**, and **operational transparency**. --- ### **EBOT™ Model: Turnkey Investment Solution** EBOT™ is EHRL’s flagship program aimed at attracting **institutional and private investors** with an end-to-end solution for sustainable hospitality: | **Phase** | **Description** | |--------|---------------| | **E – Enterprise** | Company formation, site selection, valuation, and financial structuring (with partners like CBRE/Knight Frank) | | **B – Build** | Offsite modular construction via Modulex; guaranteed timelines, no cost escalation | | **O – Operate** | Long-term lease (20+10 years); hybrid lease terms (higher of fixed yield or revenue share) | | **T – Trade** | Investor exit via asset sale or buyback; 10% hurdle rate + 20% carried interest on capital gains | The model is designed for **sovereign wealth funds**, **global institutional investors**, and **domestic capital** seeking **impact-driven, high-growth real estate opportunities**. --- ### **Operational Status & Pipeline (As of Nov 2025)** - **Operational Hotels (2)**: - **The Eco Satva, Kota** (63 rooms) - **EcoValue, Kochi** (16 rooms) - **Signed/Under Development**: **464 rooms** across 9 properties (including under construction and newly leased). - **Pipeline**: **553–554 keys** in the development queue, with launches scheduled from **Nov 2024 to Q1 FY27**. - **Phase I Target**: **400–500 keys** operational by late FY26. - **Phase II**: Scale to **5,000 rooms by FY30**, and **15,000 rooms within a decade**, via EBOT, leasing, and managed contracts. **Key Upcoming Locations**: Vadodara, Nagpur, Mysuru, Shirdi, Sambhajinagar, Varanasi, Bengaluru, Cochin, Kota. **High-Performing Project**: - **The Eco Grand, Mysuru** – Expected **annual EBITDA of ₹2.50 crores**, the highest in the pipeline. --- ### **Financial & Revenue Model** - **Revenue Streams**: - Room rentals - Food & Beverage (F&B) - Banquets - Bars & rooftop lounges - Wellness and spa services - **Lease Structures**: Fixed, revenue-linked, or hybrid models provide revenue visibility and risk sharing. - **Management Fees**: Base + sales + incentive + training fees ensure alignment and profitability. - **FY26 EBITDA Projection**: ₹12.18 crores based on full ramp-up of 464 keys. --- ### **Leadership & Governance** - **Mr. Vinod K. Tripathi** – Executive Chairman - **Mr. Suchit Punnose** – Non-Executive Director, Founder of Red Ribbon Asset Management - **Mrs. Indira Bhargav** – Independent Director (governance & taxation) - **Mr. Abhijeet Umathe** – Hospitality veteran (ex-Taj, Knight Frank); conceptualized eco-brands like *The Orchid* - **Mr. Jaya Krishnan** – Director, Eco Hotels UK PLC; strategic advisor to EHRL India (brand & systems integration) --- ### **Strategic Advantages** - **First-Mover** in **net-zero premium value hospitality** in India - **Technology-led efficiency** via AI, IoT, blockchain, and **modular construction** - **Asset-light scalability** reduces capital intensity and accelerates ROI - **Strong demand tailwinds**: Rising domestic tourism, pilgrimage travel, wellness, and expanding aviation infrastructure (200+ airports by FY30) - **Ethical differentiation** through vegetarian/vegan offerings and spiritual alignment in brand experience --- ### **Vision & Expansion Roadmap** - **Short-Term (FY26–FY27)**: Launch 7+ new properties, surpass **500 operational keys**, and finalize EBOT roll-out. - **Mid-Term (by FY30)**: Operate **5,000 rooms** across India via leased, managed, and EBOT models. - **Long-Term (10-year horizon)**: Scale to **15,000 rooms** and expand into **BRICS and N11 countries**, with India as the launchpad. ---