### **Overview** ePuja Spiritech Ltd (formerly Sagar Productions Limited) is India’s foremost **faith-tech platform** and the **largest publicly listed company in the spiritual technology sector**. The company connects millions of devotees globally with authentic Indian spiritual experiences through a seamless digital ecosystem. It operates across multiple verticals—including ePuja, Havans, astrology, Rudraksha and gemstone commerce, Pandit at Home services, spiritual tourism, and wellness products—positioning itself as a **comprehensive spiritual solutions provider**. The company rebranded in 2023 following the amalgamation of ePuja Softtech with Sagar Productions Limited, approved by the NCLT on May 8, 2023. Since its transformation, ePuja Spiritech has pivoted into a high-growth faith-tech model with an **asset-light, debt-free business structure**, negative working capital, and strong gross margins of **40–45%**. Founded by **Shiva Kumar Rao**, the company’s foundation stems from over 450,000 km of grassroots temple outreach across India, building a network that today spans **over 3,600 temples** and provides access to **10,000 unique puja services**. --- ### **Core Business & Offerings** #### **1. ePuja & Havans (Digital Rituals)** - Enables global devotees to perform **remote pujas and havans** in partner temples. - Offers over **7,000 types of pujas**, from daily offerings to multi-day rituals. - Services are live-streamed with **transparent pricing**, **advance payments**, and **temple-certified prasadams** shipped globally. - Strong international demand, especially from the **US, UK, Canada, UAE, Australia, and Singapore**. - **High repeat customer ratio**: Average customer spends INR 20,000–30,000 within 2 months post-acquisition. - Seasonal peak: **July to March**, driven by festivals like Ganesh Chaturthi, Navratri, Diwali, and Mahashivratri. #### **2. Astrology Services** - Launched in 2023, this vertical now contributes **~5% of revenue**, with ambitions to grow significantly. - Services include: - Email-based queries - **INR 30/minute** live calls - 30-minute video consultations - Upcoming **wallet-based "chat with astrologer" feature** - Current base: ~300 users/day, avg. session: 10 mins. - Plans to scale to **20–25 expert astrologers** and 12–20 in the next 12 months. - Partnerships with **influencers and content creators** underway to boost credibility and reach. - Indian astrology market: **>INR 40,000 crore**, with digital segment projected to hit **INR 15,000 crore by 2030 (20%+ CAGR)**. #### **3. Rudraksha & Gemstone E-commerce** - Soft-launch underway with **300+ authenticated SKUs**. - Focus on **spiritual authenticity**, with detailed guidance on significance, astrological alignment, and energization rituals. - Products include Rudraksha beads, gemstone jewelry, and spiritual accessories. - Targeted to contribute **15–20% of total revenue** within 18 months of launch. - Market opportunity: **INR 5,000–6,000 crore** (India), **$40 billion globally** for spiritual gems/jewelry. #### **4. Pandit at Home** - Launching in **Bangalore** with 10–15 pandits offering ~70 types of home rituals. - Covers ceremonies like **Griha Pravesh, Vastu Puja, weddings, naming ceremonies**. - Addresses urban shortage of experienced priests. - Backend tech in development, with test phase preceding full rollout. #### **5. Spiritual Tourism** - Flagship offering: **Navagraha Temple Circuit** (Kumbakonam, Tamil Nadu). - Future circuits: **Char Dham Yatra, Shakti Peethas, South Indian temple trails**. - Packages priced at **INR 40,000–95,000** per person; target group size: **15–20 people**. - Includes darshan, aarti, abhishek, expert lectures, and cultural experiences. - **EBITDA margins: 35–40%**, making it a highly profitable growth engine. - Strong interest from **international travel agencies** and Indian diaspora. #### **6. Agarbatti & Wellness Product Line** - Rebranded entry into fragrance and incense market with launch of **‘Raghuvanshi Ram’** (cardamom, neroli, amber). - Plans to release **15+ fragrances** in formats like Agarbattis, Dhoop Sticks, and Cones. - **D2C-first strategy** to gather feedback; initial focus on **corporate gifting**, followed by retail expansion. - Market: **INR 12,000 crore** domestic agarbatti market, growing at **8% CAGR**. --- ### **Market Opportunity & Strategy** #### **Total Addressable Market (TAM)** - **Spiritual & Rituals Market**: INR 10,000–12,000 crore/year - **Astrology Market**: >INR 40,000 crore (digital segment: INR 15,000 crore by 2030) - **Spiritual Products (Yantras, Puja Kits, Rudraksha)**: INR 7,000–8,000 crore/year - **Spiritual Accessories (Gemstones, Malas)**: INR 5,000–6,000 crore/year - **Spiritual Tourism**: **$45 billion** (60% of India’s domestic tourism) - **New Verticals Combined TAM**: **>INR 75,000 crore** #### **Growth Strategy** - **Vertical Diversification**: Building a **multi-vertical, scalable model** to reduce dependence on seasonality and drive cross-selling. - **Technology Integration**: Developing: - AI-driven **personalized puja recommendation engine** - Proprietary **astrology software** - Cloud-based **temple ERP** for digitizing temple operations - **Geographic Expansion**: - Expanding temple network by **25–30 temples per quarter** (target: +100/year) - Focus on **northern and western India** (lower current presence) - Exploring **A-grade temple additions in Andhra Pradesh** via CM-level partnerships - **Global Expansion**: - Strong international reception at **Expand North Star (2024)** - Interest from global platforms to **expand ePuja services overseas** - Targeting **NRI and global spiritual communities** with digital access - **Partnerships**: - With **India’s largest travel portal** (75,000 agents, 20 million users) - Exploring tie-ups with **health insurers, fertility clinics, matrimonial sites, job portals** - Wellness brands interested in integrating astrology services --- ### **Financial & Operational Strengths** - **Revenue Model**: Prepaid, **negative working capital**, ensuring strong cash flow. - **Margins**: Gross margins of **40–45%**, with majority of revenue flowing to pre-tax profit. - **Customer Acquisition Cost (CAC)**: **INR 600–700**, low due to high repeat rate. - **Order Metrics (Q2 FY24)**: - 1,750 orders (85% domestic, 15% international) - Average order value: **INR 2,200 (domestic), INR 5,500 (international)** - **Pujas Conducted**: ~50,000+ to date, **>50% from international users** across 70+ countries. - **Non-Perishable Prasadams**: Mailed globally in **official temple envelopes** for authenticity. --- ### **Key Competitive Advantages** - **Largest temple network**: 3,600+ temples, scalable infrastructure - **Proven digital-first model**: High customer trust, repeat usage - **Multi-vertical approach**: Diversified revenue, reduced seasonality risk - **Asset-light, profitable operations**: No debt, strong margins - **Cultural authenticity + tech innovation**: Unique blend of tradition and modernity