### **1. Company Overview** - **Name**: Exhicon Events Media Solutions Limited - **Incorporated**: 2010 (Public listed entity on BSE SME platform since 2023) - **Headquarters**: Mumbai, Maharashtra, India - **Chairman & Founder**: M.Q. Syed (Group Founder since 1997) - **Key Leadership**: Padma Mishra (Promoter & Whole Time Director, with over 20 years in global MICE) Exhicon Events Media Solutions Limited is positioned as **India’s first 360-degree full-service event and exhibition company**, offering fully integrated, end-to-end solutions across the event lifecycle—from design and infrastructure to execution, media, and venue operations. --- ### **2. Core Business Segments** The company operates through five strategic business verticals: 1. **360° Event Solutions** In-house design, infrastructure, logistics, staging, F&B, AV, branding, and security. 2. **Venue Management & Operations (VMAS)** Owns and operates large-scale, asset-rich event venues with scalable revenue models. 3. **Tradeshow Media & Marketing** Publishers of *TradeFairTimes* and *TradeFairTimes Arabia*; offers media planning, digital campaigns, live streaming, webinars, and show bulletins. 4. **New Event IPs (Intellectual Properties)** Creator of proprietary events like "Best of India," "Instyle Mega," and "Toilet & Sanitation Expo." 5. **International Operations** Active in UAE, Germany, France, Italy, UAE, Saudi Arabia, Cambodia, South Africa, Brazil, and Qatar with localized teams and subsidiaries. --- ### **3. Flagship Asset: Messe Global Convention & Arena (Pune)** - **Location**: Mundhwa, Pune – adjacent to Koregaon Park, Magarpatta, and Hadapsar. - **Size**: 5 acres primary development + 2 acres ancillary infrastructure. - **Total Capacity**: Up to **45,000 attendees** across indoor and outdoor spaces. - **Key Components**: - Pune’s **largest indoor convention hall** - 25,000 sq ft air-conditioned indoor arena - 50,000 sq ft flexible event space - 1,100-seat plug-and-play performance arena (2 events/day possible) - 600-pax banquet hall, boardrooms, themed restaurant, in-house F&B - Rooftop parking for 3,000 cars and 5,000 two-wheelers - **Sustainability**: 10,000 KW power capacity; energy-efficient systems; reusable materials; solar integration. - **Operational Status**: - Phase 1 (Messe Global Arena) launched in **October 2025**, completed in just **4 months**. - Final integration includes hotel, F&B outlets, digital branding zones. ### **Financial Projections (Stabilized)** - **Annual Revenue**: ₹40–50 Crore - **EBITDA Margin**: 25–30% - **Annual EBITDA**: ₹10–15 Crore - **Payback Period**: 3–4 years --- ### **4. Strategic Expansion & Pipeline (2025–2027)** Exhicon is rapidly expanding its owned and managed venue portfolio across India and the Middle East: | **Project** | **Location** | **Size** | **Key Features** | **Status** | |-----------|------------|--------|------------------|----------| | Messe Global Arena (Co-dev w/ Butterfly Funtainments) | Pune, India | 7 acres (Phase 2) | Add 7 acres to Pune MICE hub | Ongoing | | Multipurpose Convention Centre | Ayodhya, UP | 5 acres | Solar-powered (40 MW), hotel, religious tourism integration | Land acquired; operations by FY2026–27 | | Exhibition Halls Expansion (w/ IEML) | Greater Noida | 24,000 sqm | India’s **largest-span exhibition halls** | Under development | | Highest Exhibition Hall | Greater Noida | 12,000 sqm | **India’s tallest vertical exhibition structure** | Design phase | | Convention & Exhibition Centre | Rajasthan (PPP) | Strategic | ₹100 crore investment | MoU signed | > **Pipeline Value**: Cumulative project potential of **₹2,000–4,000 crore** over next 3–5 years. --- ### **5. Growth Strategy** #### **5.1 Vertical & Horizontal Expansion** - **PPP Partnerships**: Targeting Tier-2 cities with state governments (e.g., Rajasthan, Ayodhya). - **Asset-Light Models**: Venue Management as a Service (VMAS) in Mumbai, Pune, Ayodhya via joint ventures. - **Geographic Reach**: Expanding into Germany, France, Switzerland, Singapore, and the US with new sales offices. #### **5.2 IP-Led Events** - Proprietary IPs: “Best of India” series (Cambodia, South Africa, Russia, Brazil, Vietnam), “Instyle Mega”, “Global Kokan Expo” - Revenue streams: Sponsorships, entry fees, media rights, and international licensing. #### **5.3 International Expansion** - UAE is a **strategic hub**, serving over 100,000 Indian exhibitors annually. - Partnerships with Dubai World Trade Centre, ADNEC, Sharjah Expo. - AED 13 million (₹32 crore) government project won in Dubai (UAE subsidiary). - MoU with **10Times** creates a **digital-to-physical chain** for Middle East exhibitors. --- ### **6. M&A-Driven Capabilities & Subsidiaries** Exhicon has executed **8 strategic acquisitions** (as of 2025) to build a fully integrated ecosystem. #### **Key Subsidiaries & Acquisitions:** | **Entity** | **Stake** | **Core Capability** | **Strategic Rationale** | |----------|---------|---------------------|--------------------------| | United Helicharters Pvt. Ltd. | 89.99% | Aviation, MRO, helicopter charters, religious tourism | Entry into aviation-backed MICE & Ayodhya pilgrimage market | | Green Branch Contracting & Landscaping LLC | 76% | Sustainable venue construction, MEP, landscaping | UAE presence; end-to-end construction capabilities | | Pinewoods Golf Club LLP | 76% | Golf tourism, corporate events, “Movies Under the Sky” | Lifestyle venue diversification | | Perfect Octave Limited | 76% | Live music, concerts, artist management, 1,200 music IPs | Expand into entertainment & music events | | Impulse B2B Solutions | 51% | Data, lead generation, digital exhibition tools | Strengthen B2B lead pipeline | | Digiglobe Advertising | 100% | Stall design, brand communication, digital marketing | End-to-end brand activation | | Maple Heights Business Center LLC (UAE) | 51% → 100% | Business facilitation near Dubai WT Centre | Serve exhibitors pre/post-event with offices, meeting rooms | > **Parent of a diversified group** with operations in aviation, golf, media, contracting, and business centers. --- ### **7. Competitive Advantage** - **360-Degree Service Model**: Only company in India offering fully in-house **design-build-operate (DBO)** solutions. - **No Direct Competition**: Integrated model across infrastructure, execution, media, and venue ops creates high entry barriers. - **Own Infrastructure**: 200,000 sq ft warehouse in Mumbai; German Hangars; Octanorm systems; large-span AC structures across 5 cities. - **Proprietary IPs + Government Trust**: High-profile contracts with NPCIL, Ministry of Textiles, Rajasthan, Delhi Govt. - **Operational Efficiency**: 4-month delivery of Messe Global Arena; in-house F&B (e.g., Eaton Corp, Axa Insurance). --- ### **8. Revenue Streams & Business Models** #### **Recurring Revenue Drivers**: - Venue rentals (daily, long-term leasing) - Food & Beverage (in-house catering) - Sponsorships and branding rights - Banqueting (weddings, corporate events) - Service royalties (event management) - Media advertising and show bulletins - Stall design & fabrication - Government and corporate MICE services #### **Venue Models**: 1. **Owning & Operating (O&O)** – e.g., Messe Global Pune 2. **Joint Ventures** – Co-developing with landowners 3. **Venue Management as a Service (VMAS)** – Lease and operate (asset-light) 4. **Government Partnerships (PPP)** – Build-operate-transfer --- ### **10. Global Recognition & Partnerships** - **MoU with 10Times**: Exclusive digital-to-physical bridge for Middle East. - **International Association of Disaster Management (IDAM)**: Disaster Management Expo in India, UAE, Sweden. - **TMP Group S.p.A. (Italy)**: European event execution. - **Hosted Brazilian Govt Delegation (led by Gov. Gabriel Vieira de Souza)**. - **Proprietary Events in 5+ international markets** with global footfall.