### **Overview** Garment Mantra Lifestyle Limited (GMLL), headquartered in Tiruppur – India's "Knit City" – is a vertically integrated textile and apparel company with over 25 years of experience in garment manufacturing, fabric trading, and lifestyle retailing. Formerly known as *Junction Fabrics and Apparels Limited*, the company rebranded in March 2025 to reflect its evolving focus on lifestyle solutions and digital transformation. With a strong presence in both domestic and international markets, GMLL serves mass-market consumers across India and is expanding its footprint into the Gulf, Southeast Asia, and institutional segments. The company integrates the entire textile value chain—from yarn sourcing to knitting, dyeing, printing, stitching, and retail—enabling cost efficiency, quality control, and rapid scalability. --- ### **Core Business Segments & Models** GMLL operates through **three distinct and synergistic business divisions**: 1. **Garment Manufacturing & Fabric Trading** - Core revenue driver: 100% of revenue comes from manufacturing knitted garments and trading in fabrics. - Produces over **5,000 SKUs** across men’s, women’s, and children’s apparel, including activewear, loungewear, ethnic wear, and innerwear. - Focus on cotton, polyester, blends, and eco-friendly materials; designs emphasize timeless styles to minimize fashion obsolescence. 2. **Price Mantra (B2C Retail Chain)** - Value retail brand offering branded apparel, footwear, and accessories at steep discounts (typically below MRP). - Sourced from returned, defective, or outdated stock from e-commerce platforms (e.g., Myntra, Amazon) and large retailers (e.g., Reliance Trends). - Operates through a **franchise and company-owned model**, targeting Tier 2 and Tier 3 towns. Plans to scale to **100 stores nationwide** with an estimated investment of ₹1,000 crore. - Expanded product basket includes **electronics, home appliances, and fashion accessories** to increase customer wallet share. 3. **Poorti & Full Choice (Wholesale Surplus Platform)** - Specializes in the procurement and distribution of textile and garment surplus from domestic and international markets. - Targets small, unorganized retailers and wholesalers who lack wide market access. - Operates on a **cash-and-carry basis with tokenized system**, enabling low credit risk and efficient inventory turnover. --- ### **Strategic Developments & Expansion (2024–Nov 2025)** #### **Geographic & Distribution Expansion** - **North-East India Entry**: Expanded into **Siliguri, Guwahati, and Tinsukia** in 2024–2025 to strengthen pan-India distribution. - **Surat Hub Launch (2024)**: Opened a wholesale and operational hub in Gujarat to enhance reach in Western, Northern, and Central India with uniform pricing. - **Integrated Raipur Facility (Jan 2022)**: 14th location serving a 300 km radius across Chhattisgarh, Odisha, and Madhya Pradesh, combining Poorti (wholesale), Garment Mantra (in-house brands), and Price Mantra (retail). #### **Export & Global Market Growth** - **New Marketing & Liaison Office in Mumbai (Nov 2025)**: Strategically established to improve access to global buyers, sourcing partners, and export houses. Aims to accelerate sampling, market intelligence, and export operations. - **Export Line for Gulf Markets (2025)**: Launched dedicated range featuring **women’s dress materials, ethnic wear, and premium men’s casual wear**, blending Indian craftsmanship with Gulf fashion trends. - **Export Revenue**: Achieved ₹74.2 million in Q1 FY26 (Jul–Sep 2025), backed by repeat orders and new clients in the Middle East and Southeast Asia. - **Unexecuted Order Book**: ~₹250 million (consolidated) in Nov 2025, driven by confirmed export and institutional contracts. #### **Product & Segment Diversification** - **Winter Wear Launch (Sep 2024)**: Introduced winter apparel line to counter seasonal demand fluctuations and ensure year-round production. - **Innerwear Collection (Dec 2024)**: Eco-friendly women’s innerwear with inclusive sizing, to be rolled out pan-India. - **Institutional & Uniform Supply**: Secured **Letter of Intent (LOI) from a university in Kota (Apr 2025)**. Plans to supply T-shirts, hoodies, joggers, and other uniforms to schools and universities nationwide. - **Re-commerce Focus**: Re-emphasizing surplus and B2B re-commerce through Poorti and Price Mantra as high-margin, scalable verticals. --- ### **Digital & Direct-to-Consumer Transformation** - **Stitch Stylee (Launched Mar 2025)**: - E-commerce platform (**https://www.stitchstylee.com**) launched as a core part of digital transformation. - Aims to expand direct-to-consumer reach, reduce dependency on physical retail, and improve profitability through online sales. - Positioned as a **strategic growth driver**, expected to open new revenue streams and enhance customer engagement. --- ### **Financial Performance (HY1 FY26 – Apr to Sep 2025)** - **Revenue from Operations**: ₹**10,217.91 lakhs**, a **35.68% YoY increase**. - **EBITDA (excl. exceptional items)**: ₹**701.91 lakhs**, up **61.03% YoY**. - **Net Profit**: ₹**316.62 lakhs**, a significant **128.26% YoY growth**. - **Growth Drivers**: Strong export demand, institutional contracts, and optimized operations. --- ### **Key Strengths & Competitive Advantages** - **Backward Integration**: Controls full value chain – yarn, knitting, dyeing, printing, embroidery, and garment stitching – with a **26,000+ sq. ft. manufacturing unit in Tiruppur**. - **Cost Efficiency**: Sources surplus international-quality fabrics from brands like Zara and H&M, achieving **10–15% cost advantage**. - **Diversified Customer Base**: Balanced mix of exports, institutional clients, wholesalers, and B2C customers, ensuring **revenue visibility and operational resilience**. - **Tirupur Advantage**: Located in India’s knitwear capital, which contributes ~90% of cotton knitwear exports. --- ### **Sustainability & Inclusivity Initiatives** - **Eco-Friendly Materials**: Integrated into product development, including innerwear and export lines. - **Women Entrepreneurship**: Supports home-based businesses through the Price Mantra franchise model with **minimal capital cost**. - **Employment Generation**: Franchise model empowers housewives, retirees, and salaried individuals to become entrepreneurs. --- ### **Management & Leadership** - **Chairman & Managing Director**: **Mr. Prem Aggarwal** – instrumental in transitioning the company from domestic wholesaler to an export-capable enterprise. - **Senior Leadership Team**: Includes industry veterans like: - **Mr. P.R. Rathod** (ex-Louis Philippe, Van Heusen) – key architect of the Price Mantra retail model. - **Mr. T.S. Sundareswaran** (ex-nationalized bank & 25+ years in textiles) – advisor on administration and banking relations.