### **Overview** Humming Bird Education Limited (HBEL) is a publicly listed education technology company on the Bombay Stock Exchange, operating under the brand olympiads.co.in. Founded in 2010, HBEL has served over one million students globally and has evolved into a diversified EdTech ecosystem provider. With a focus on assessments, early childhood education, digital learning, and skill development, HBEL combines B2B and B2C models to deliver scalable, innovative educational solutions across India and internationally. The company owns two subsidiaries: - **SIBIL Education Private Limited** – an online EdTech aggregator and digital education platform. - **OnMouseClick.com Private Limited** – a technology arm specializing in ERP systems, live learning platforms, and online proctoring solutions. --- ### **Business Model & Strategic Initiatives (As of Sep 2025)** #### **1. Nationwide Franchise Expansion** HBEL is aggressively scaling through a **nationwide franchise model**, aiming to: - Increase market penetration with minimal capital investment. - Reduce operational and marketing costs. - Strengthen regional brand presence and improve profit margins. Despite having penetrated only **0.11% of India's estimated 1.5 million schools**, HBEL sees vast untapped potential, with **6% penetration targeted to achieve $1 billion in revenue**. #### **2. Comprehensive Assessment Portfolio** HBEL has repositioned itself as a **one-stop assessment provider** with: - **Psychometric Testing** for secondary students to guide career decision-making – generating strong interest from schools and parents and emerging as a key revenue driver. - **Olympiads for Early Childhood Education** (Nursery to Sr. KG) to build early student engagement. - **Online Proctored Examination System** developed by OnMouseClick.com, providing secure, flexible, and scalable digital assessments for schools, colleges, and corporates. - **AI-Based Sports Olympiad** launched in partnership with Khiladi Pro, marking innovation in extracurricular assessment. #### **3. Strategic Partnerships & Collaborations** Key alliances are enhancing HBEL’s credibility and reach: - **HCL Jigsaw Assessment (May 2025):** - Partnership with **Vama Sundari Investments (HCL Group)** to manage national outreach for an assessment focused on critical thinking, reasoning, creativity, and decision-making. - HBEL earns **per-student payments** for administering free tests to Grades 6–9, creating a **recurring revenue stream**. - Aligned with **NEP 2020** and future-ready skill development. - Leverages HBEL’s **4,500+ partner schools** and 42 Relationship Managers. - **Free Olympiad Delivery via Global Tech MNC (Jan 2025):** Expected to boost brand visibility and generate per-registration revenue. - **Sri Chaitanya Group:** Institutional partnership reaching **70,000+ students**. #### **4. Aggregator & Ecosystem Development** HBEL is building a **multi-layered educational ecosystem**: - **Coaching Aggregator Model (SIBIL Academy):** Connects students with top-tier educators to enhance learning outcomes. - **SIBIL Club:** An online learning community offering doubt resolution and digital engagement. - **Direct Seller Network ("Sibillions"):** Over 1,100 onboarded by early 2021, expanding to 10,000+ to drive grassroots growth and cross-selling. #### **5. Diversified Revenue Streams** HBEL has diversified beyond Olympiads into high-margin areas: - **Per-Assessment Revenue** from ASDC (despite free student participation). - **Commission Income from Edufintech:** Partnership with **LEO1 (Gajju Technologies)** to offer fintech services to schools. - **ERP & Software Licensing:** OnMouseClick.com provides ERP solutions to institutions, including a contract with **Physics Wallah** for backend operations. - **White-Label & Channel Partnerships** for technology products. #### **6. Government & Institutional Projects** - **PMSHRI Scheme (Mar 2024):** B2G venture under the Indian government initiative targeting **14,500 schools**. - Orders active since March 2024 with positive feedback. - Demonstrates HBEL’s capability in delivering large-scale, tech-integrated education projects. #### **7. Digital Transformation & Innovation** - Transitioned to **hybrid B2B2C model** during the pandemic, launching: - **Online Olympiads** and **Live Classes Platform** (200,000+ hours delivered). - **B2C Direct Sales** via partnerships with e-commerce platforms and celebrity endorsement (Kiku Sharda). - **AI and Regional Language Support:** Enables wider accessibility and international scalability. --- ### **Market Positioning & Vision** HBEL is transitioning from an Olympiad-centric organization to a **comprehensive EdTech ecosystem player**, offering: - Early childhood engagement - Academic assessments - Career guidance (psychometrics) - Coaching aggregation - Digital infrastructure (ERP, proctoring) - Government and institutional solutions Its strategic alignment with **NEP 2020**, focus on **21st-century skills**, and **technology-driven delivery** position it at the forefront of educational innovation. --- ### **Growth Strategy (FY2024–2025 Onwards)** Guided by the Managing Director, post-pandemic recovery is complete, and HBEL has resumed its **pre-pandemic strategic roadmap with enhanced resilience**. Growth is driven by three key metrics: 1. **Increase number of client schools** 2. **Grow number of students per school** 3. **Increase revenue per student** Expansion focuses on cross-selling, upselling, and entering new age segments (beyond 4–17 years), targeting both **Indian and global markets**. --- ### **Key Achievements & Milestones** - **Exclusive CBSE Approval (Nov 2023):** Only Olympiad organization approved for the **ICSI Olympiad**, enabling nationwide access to CBSE-affiliated schools. - **First AI-Based Sports Olympiad in India (Jan 2025).** - **BSE-Listed Company** promoting "GG SIBIL Samruddhi" as a wealth-building EdTech platform. - **Operational B2G Projects** under PMSHRI Scheme (Mar 2024). - Development of **India’s first cashback-enabled Olympiad model** (Sep 2020), using Paytm for financial inclusion. --- ### **Leadership & Governance** - **Mrs. Vaishali Jain (29):** Executive Director & CFO – brings expertise in software, finance, and team management. - **Mr. Narender Kumar Jain:** Non-Executive Director with 41+ years of experience; instrumental in HBEL’s national and international expansion and strategic transformation. ---