Hira Automobiles Ltd is fundamentally a local gateway to India’s largest carmaker, a single-window shop in Punjab that takes a customer from a showroom test drive all the way to a workshop repair and eventually a trade-in. It was built on an exclusive dealership agreement with Maruti Suzuki India Limited, and its entire story is one of bundling - wrapping the sale of a new car together with financing, insurance, driving lessons, after-sale service, and a used-car resale channel so that the customer rarely needs to go anywhere else. That recurring approach - capture the first purchase, then earn on everything the vehicle needs for the rest of its life - explains every part of the business. # Business segments A single dealership engine that earns across the full vehicle-ownership cycle - new-car trading, workshop services, and a set of commission-based ancillaries - all tied to one manufacturer’s brand and one geography. ## 1. Maruti Suzuki dealership: a bundled ownership lifecycle in Punjab **The company makes money not just on the day a car is sold, but on every service visit, insurance renewal, and trade-in that follows - all under the Maruti Suzuki umbrella.** - **Exclusive brand franchise** - Hira Automobiles is an authorised dealer of Maruti Suzuki India Limited, which means it buys every new vehicle and spare part directly from MSIL and sells them within a defined territory covering 10 locations in Patiala District. Because Maruti Suzuki offers a car at roughly every lakh of price - from about three lakhs up to fourteen lakhs - the company can supply whichever segment a walk-in customer chooses, which widens the net it can cast in a single showroom. - **New-car trading is the front door** - the sale of traded goods (new vehicles) is the largest revenue line, and the company carries inventory of new cars, pre-owned cars, spares, and accessories on its balance sheet. It collects advances from customers against vehicle orders and sale-promotion schemes, so a portion of the working capital is funded by the buyer before delivery. - **Workshop as a retention engine** - the service department is positioned as the first and most trusted choice for Maruti vehicle owners, leaning on workmanship quality and long experience to pull customers back after the warranty runs out. The cost structure reveals a dedicated line for materials consumed - the spare parts used in repairs - which turns every service visit into a separate parts sale. - **Ancillaries that clip a ticket on every step** - the company acts as an agent for motor insurance companies, earning a commission when a vehicle is insured at the point of sale, and it facilitates vehicle financing from banks and NBFCs for customers who need a loan. It also runs a Maruti Driving School, which generates fees while feeding newly licensed drivers straight into the showroom. - **Used-car trade as the cycle-closer** - pre-owned vehicles are sold under the company’s own ‘True Value’ segment, which lets the company capture the replacement buyer and take the original car as a trade-in, keeping both transactions inside the same dealership. The company sees the organised used-car industry as an immense opportunity that has only just begun to take shape. # Group structure and partners **A promoter-controlled, single-entity dealership with no subsidiaries - entirely dependent on one manufacturer and run from a tight cluster of branches in Punjab.** - The company has no subsidiary, joint venture, or associate company, and no holding company or ultimate holding company sits above it. Its sole principal is Maruti Suzuki India Limited, from which it purchases all new vehicles and spare parts. - Promoters hold 95.72% of the shareholding - well above the SEBI-required limit of 75% - and the two executive directors, Rahulinder Singh Sidhu (Chairman and Managing Director) and Neha Sidhu (Whole Time Director), are husband and wife. The company has been under SEBI orders since 2013 for non-compliance with minimum public shareholding norms, and it initiated a voluntary delisting process that same year. - The branch network, as of FY25, consists of 10 locations in Patiala District after the closure of the Muktsar cluster, which had historically contributed roughly 20% of total turnover. Each branch is run by a deemed CEO who reports to the senior-most key managerial person at the Patiala corporate office, creating a flat chain of command across a compact geography.