**(Formerly known as ID Info Business Services Limited)** Iconik Sports and Events Limited is an Indian listed entity that has recently completed a fundamental strategic pivot. Transitioning from its legacy roots in **Information Technology (IT) and Business Consultancy**, the company has rebranded and restructured to become a specialized player in the high-growth **Sports Management, Infrastructure, and Media Rights** sector. As of **April 15, 2025**, the company officially operates under its new identity, signaling a commitment to the global sports ecosystem. --- ### **Strategic Pivot & Rebranded Business Verticals** The company has expanded its **Main Objects** to transition from a single-segment IT firm into a diversified sports powerhouse. The current operational scope includes: * **Professional League Management:** Organizing, promoting, and conducting tournaments for high-engagement disciplines, specifically **Cricket, Padel, and Tennis**. * **Sports Infrastructure & Academies:** Establishing and managing **training centers, coaching facilities, and sports complexes** for grassroots and professional player development. * **Commercial Rights & Monetization:** Managing **sports marketing, sponsorships, media rights, and merchandise sales**, including the licensing of branded leagues. * **Digital & Ancillary Services:** Facilitating facility bookings, equipment rentals, hospitality, and digital fan engagement through **e-sports broadcasting and data analytics**. * **Legacy Operations:** While the focus has shifted, the company retains historical expertise in **IT services, business consultancy**, and the supply of **heavy engineered process equipment** (heat exchangers and centrifuges). --- ### **Anchor Partnerships & International Licensing** To secure its position in the international sports market, the company has entered into several high-value agreements: | Partner / Entity | Nature of Agreement | Key Terms | | :--- | :--- | :--- | | **World Padel Company DWC-LLC** | Strategic Investment & License | Long-term rights to the **"World Padel League" (WPL)** trademark to manage multi-team tournaments in India. | | **World Tennis Company DWC-LLC** | License Agreement | Exclusive rights to operate an **International Tennis League** in India, including player auctions and franchise management. | | **World Championship of Legends (WCL)** | Licensing Agreement | **Irrevocable license** to use trademarks/logos to promote the league globally; mandated to organize the league **annually**. | | **Game Changers FZCO (UAE)** | Memorandum of Understanding | Mutual promotion of the **'South Africa Champions'** team (Season 3) in exchange for promotion during the **2025 WCL season**. | --- ### **Financial Performance & Turnaround Analysis** The company achieved a significant financial turnaround in **FY 2024-25**, moving from negligible activity to substantial scale. | Particulars (Rs. Crore) | FY 2024-25 | FY 2023-24 | FY 2022-23 | | :--- | :--- | :--- | :--- | | **Total Revenue** | **12.71** | **0.027** | **0.189** | | **EBITDA** | **3.48** | **(0.06)** | *Not Disclosed* | | **Net Profit / (Loss)** | **2.60** | **(0.06)** | **0.06** | | **Total Assets** | **54.32** | **0.49** | *Not Disclosed* | * **Revenue Surge:** Total revenue grew by **46,981%** year-on-year in **FY 2024-25**, driven by the new sports vertical. * **Profitability:** The company reversed a net loss to post a **Net Profit of Rs. 2.60 Crore**. * **Dividend Policy:** Management has opted to **not recommend dividends** for the current cycle, prioritizing the conservation of **financial resources** for aggressive expansion. --- ### **Capital Structure & Aggressive Fundraising** To fund its transition and meet working capital needs, the company has significantly expanded its capital base through preferential allotments and authorized capital increases. * **Authorized Capital Expansion:** Increased from **Rs. 1.50 Crore** (Dec 2024) to **Rs. 36 Crore** (March 2025). * **Paid-up Capital:** Rose from **Rs. 19.66 Crore** to **Rs. 33.84 Crore** following recent allotments. * **Recent Equity Issues:** * **April 2025:** Allotted **1,41,85,000** shares at **Rs. 20** (including **Rs. 10 premium**). * **January 2025:** Allotted **1,82,69,000** shares at **Rs. 20**. * **Utilization of Funds (Rs. 30.87 Cr Issue):** * **Working Capital:** **Rs. 18.87 Crore** * **GST Dues Settlement:** **Rs. 6.84 Crore** * **Debt Repayment:** **Rs. 2.69 Crore** * **General Corporate Purposes:** **Rs. 2.47 Crore** --- ### **Shareholding & Governance Framework** The company maintains a high concentration of promoter ownership and has strengthened its leadership for the new business era. * **Promoter Holding:** **69.80%** (as of March 31, 2024). * **Dematerialization:** **93.99%** of shares are held in electronic form (**71.03% CDSL; 22.96% NSDL**). * **Key Appointments:** * **CEO:** **Mr. Shishir Asharam Pasi** (appointed Nov 2024) to lead the sports vertical. * **Board Expertise:** **Ms. Sivani Kannan Naiker** (appointed May 2025) brings specialized knowledge in **financial reporting, tax litigation, and insurance**. * **Internal Controls:** A robust **Enterprise Risk Management (ERM)** framework is overseen by the **Audit Committee**, with an internal audit function reporting directly to the board. --- ### **Risk Profile & Mitigation Strategies** Iconik Sports operates in a high-reward but volatile environment. The company manages several critical risk factors: * **Market & Operational Risks:** * **Seasonality:** Revenue is tied to sporting calendars; mitigated by diversifying into multiple sports (Cricket, Padel, Tennis). * **Infrastructure Gaps:** Addressing the lack of facilities **outside metro areas** through planned academy developments. * **Technological Obsolescence:** Investing in **AI and fan-engagement tools** to stay competitive against fantasy sports and esports. * **Financial & Regulatory Safeguards:** * **Litigation:** **Nil** pending litigations as of August 2025. * **Borrowing Limits:** Shareholders approved an increase in borrowing limits up to **Rs. 100 Crores** to support future CAPEX. * **Investor Protection:** **Zero** outstanding transfers to the **Investor Education and Protection Fund (IEPF)**. * **Liability Management:** Total liabilities of **Rs. 17.33 Crore** reflect the successful **extinguishment of accumulated losses** and settlement of operational creditors.