### **Overview** Inflame Appliances Ltd. is a leading Indian manufacturer of kitchen appliances, established in 2017 through the conversion of M/s. Techno Engineering Corpn. Recognized as one of the **top three kitchen appliance manufacturers in India**, the company has emerged as the **largest OEM/ODM and fully integrated ‘Made in India’ manufacturer** of kitchen appliances, particularly chimneys. Inflame operates under the principles of **‘Make in India’, ‘Vocal for Local’, and ‘Atmanirbhar Bharat’**, positioning itself as a strategic domestic alternative to Chinese imports. With a strong focus on **backward integration**, **in-house manufacturing**, and **technological innovation**, Inflame has not only displaced Chinese suppliers in key segments but also built long-term partnerships with leading Indian and international brands. --- ### **Core Business & Operations** - **Primary Model**: OEM/ODM (Original Equipment/Design Manufacturing) for major appliance brands. - **Key Products**: - Kitchen chimneys (inclined, island, designer, glass curved) - Gas hobs, cooktops, and LPG stoves - OTG (Oven Toaster Grills), dishwashers, built-in ovens, refrigerators, wine coolers - **Revenue Drivers**: - Gas chimneys currently contribute **90–95%** of FY25 revenue. - Strategic goal to **reduce chimney dependency** to **55–60%** by expanding other product lines. - **Manufacturing Facilities**: - **Panchkula, Haryana** – Established in 2018, expanded for wide product range. - **Hyderabad, Telangana** – Commercial production from **June 2023**, operational in **H1 FY24**, now a key hub for southern India. - **Planned expansion**: New plants in **Western India (Gujarat)** for export and a facility in **Telangana (Maheshwaram)** to boost capacity. --- ### **Strategic Advantages** 1. **Fully Integrated Manufacturing**: - **90%+ in-house production** across critical components (glass toughening, bending, CNC pressing, sheet metal, PCBs, motors). - Only **‘Made in India’ company** offering outsourced manufacturing of kitchen appliances. - **Backward-integrated ecosystem** with minimal reliance on imports (import dependence reduced from 50–60% to **under 3%**). 2. **Cutting-Edge Infrastructure**: - Operates **India’s first integrated kitchen appliances facility**, housing chimney, hob, and gas stove production under one roof. - Uses **high-precision German CNC machines (Trumpf)**—rare in the domestic industry. - Owns a **glass toughening and processing plant**, reducing dependency on imported components. - Building a **three-story, dust-proof, modern manufacturing unit** to support future scaling. 3. **R&D and Innovation**: - **Dedicated in-house R&D lab** with a centralized R&D facility planned for Panchkula. - Focus on **AI and IoT-enabled smart appliances**: voice-controlled chimneys, LED displays with recipe storage, BLDC motors, IoT connectivity. - Developing an **"exchange chimney"** – a disruptive product expected by December 2025, not yet offered by Chinese competitors. - Localized **over 65 chimney models** (2022–2025), replacing Chinese imports. 4. **Quality & Compliance**: - Holds **BIS certification** across all product lines. - **<1% defect/rejection rate target**, among the lowest in the industry. - Multi-year validation process with major buyers, creating a **significant entry barrier for competitors**. --- ### **Market Position & Customer Base** - **Key Clients & Partners**: Hindware, Sunflame, Havells, Kaff, Wonderchef, IFB, Crompton, V-Guard, Flipkart, Livpure, Stovekraft, BSH, Akai. - **Exclusivity Agreements**: Sole manufacturer of **wine coolers and built-in refrigerators for Kaff**, and a key partner for Havells. - **Demand Growth**: One major client’s chimney orders grew from **3,000 to 7,000–8,000 units/month**. - **Cross-Selling Strategy**: Locks in customers via **multi-product supply agreements**, increasing switching costs. --- ### **Growth & Expansion** - **Production Capacity (Combined Plants)**: - **600,000 chimneys/year (50,000/month)** - **120,000 hobs/year** - **300,000 gas stoves/year** - Hyderabad plant alone can produce **20,000–25,000 chimneys/month**. - Planning to scale to **30,000–35,000 units/month** due to rising demand for built-in appliances and import restrictions. - **Capex Plans**: - **INR 9–10 crore**: Upgrade facilities, add assembly lines, modernize testing labs. - **INR 35–40 crore (potential)**: New facility, though management believes **INR 10–15 crore** sufficient by optimizing current assets. --- ### **Competitive Edge** - **No Direct Local Competitor**: Only integrated facility with end-to-end production capability in India. - Competitors depend on **CKD/SKD kits from China**, limiting scale and responsiveness. - **Operational Efficiency**: - North and South footprint enables **faster delivery, lower logistics cost, regional customization**. - Manages **dedicated storage** for multiple OEMs due to high model variety and shipment complexity. - **Scalability**: Capable of producing **60,000+ units/month**; competitors struggle beyond 30,000–40,000. --- ### **Leadership & Governance** - **CEO & CFO: Amit Kaushik** – Over 30 years of experience; previously CEO of a leading Indian appliance brand. - Promoter team with **four decades of industry expertise**, supported by seasoned professionals. - Leadership balances **hands-on operational control** with **corporate governance best practices**. --- ### **Sustainability & Social Impact** - Transitioning to **100% eco-friendly, recycled packaging**. - Played a significant role in **Pradhan Mantri Ujjwala Yojana**, supplying LPG stoves to low-income households via IOCL, HPCL, and BPCL networks. - Supports **skilled manpower development** and job creation in manufacturing hubs.