### **Overview** Jhandewalas Foods Limited, a prominent Indian food products company with a **125-year legacy** rooted in five generations of family leadership, has evolved from a single retail outlet in Johari Bazaar, Jaipur, to a leading national player in the branded packaged foods sector. With its flagship brand **Naman** and other key brands like **Godhenu**, **Nutri Flakes**, **Sweet Bites**, **Yumm Yoo**, and **Polki**, the company has strategically diversified beyond its traditional ghee business to become a full-fledged food conglomerate. The company went public in January 2018 with an **oversubscribed IPO (278 times)** raising ₹4,231 crore, marking a key milestone in its growth journey. Under the leadership of Managing Director **Mr. Raakesh B. Kulwal**, Jhandewalas Foods is focused on **pan-India expansion**, product innovation, technological integration, and building consumer trust through quality and tradition. --- ### **Recent Developments (2024–2025)** #### **October 2025 – E-Commerce & Festive Sales Surge** - Demonstrated strong performance during the Diwali season, with **high demand for Naman-branded sweets and festive hampers** on e-commerce platforms such as **Flipkart and Amazon**. - Consumer response was driven by **premium packaging, authentic taste, reduced sugar formulations, and preservative-free ingredients**, appealing to health-conscious gift buyers. - This success underscores growing traction in the **festive gifting and online retail segment**, reinforcing e-commerce as a strategic growth channel. #### **October 2025 – Regional Ghee Success** - **Naman brand ghee** achieved significant sales of **₹2 crore within 4–5 months** in **DMart stores across Jaipur**, indicating strong regional brand acceptance. - Positive consumer feedback is fueling expansion plans into **new regions and modern trade channels**, including other leading retail chains. #### **August 2025 – Premium Sweets Line Launch** - Launched a **premium sweets range under the 'Naman' brand**, featuring: - Kaju Barfi, Gond Laddu, Panjiri Laddu, Motichoor Laddu, Peda, and Besan Laddu. - Packaged in **180 gm consumer-ready packs**, made with **homemade mawa, pure desi ghee, no preservatives**, and reduced sugar. - **Shelf life of 3–4 months**, available via **e-commerce (Amazon, Flipkart)**, select retailers, and **www.namans.co.in**. - Aligns with rising demand for **traditional, hygienic, and health-conscious Indian sweets**. #### **August 2025 – Product Portfolio & Branding** - Offers a wide range of products across categories: - **Ghee**: Buffalo, Cow, A2 Gir Cow, Premium Buffalo. - **Spices & Masalas**: Chai Masala, Poha Masala, Indian spices. - **Ready-to-Cook/Eat**: Chilla pre-mix, rava idli mix, khichadi, upma, biryani, poha. - **Staples & Snacks**: Saffron, poha, papad, mangodi, refined groundnut oil, pasta (including quinoa). - Branded under **Naman, Godhenu, Nutri Flakes, Sweet Bites, Yumm Yoo, and Polki**. - Also markets products in partnership with its sister concern, **Hari Narayan Gyarsi Lal**, leveraging shared heritage and supply infrastructure. #### **August 2025 – Market Reach & Distribution** - Has a **leading position in the branded ghee market in Rajasthan** and is expanding rapidly into **Delhi, Mumbai, Hyderabad, Bangalore, and 8 other states**, currently operating in **11 states**. - Strong presence in **organized retail (DMart, Reliance, Walmart)** and e-commerce (**Amazon, Flipkart, BigBasket, Jiomart, Meesho, Paytm, Snapdeal**). - Supplies to **key institutional clients** including: - Haldiram’s, Bikano, Dabur, Baidyanath, Ghasitaram’s, and Sachkhand Temple (Darbar Sahib). - Engaged in **private-label manufacturing**, reflecting production credibility and adherence to quality standards. #### **June 2025 – Quality Assurance** - Ensures **100% purity of Desi Ghee** through an **in-house laboratory equipped with Gas Chromatography (GC)** technology. - GC enables detection of **trace-level adulterants**, providing scientific validation of product integrity and compliance with **FSSAI, ISO, APEDA, and Halal certifications**. #### **May 2025 – Expansion Goals** - Aims to scale retail outlet presence from **20,000 to 50,000 by end-2025**. - Targeting growth in distributor network from **250 to 500**, enhancing urban and rural reach. - Increasing partnerships with **quick commerce and modern trade platforms** to align with evolving consumer behavior. - Plans multiple **new product launches in 2025**, focusing on **ready-to-eat, snacks, and health-oriented offerings**. #### **November 2025 – Strategic B2B Partnership** - Secured a **₹4.07 crore order** to supply **butter to Hocco**, a fast-growing Indian QSR and ice cream brand. - Marks **empanelment as a new vendor**, validating **product quality, scalability, and reliability** in organized food service and retail supply chains. - Hocco operates **150+ outlets, 15,000 retail touchpoints**, and is scaling toward **250 stores**, recently valued at **₹2,000 crore** post institutional funding. #### **September 2024 – Major Client Orders** - Received **orders worth ₹6 crore** from **Dabur** and **Sachkhand Temple (Darbar Sahib)**, expected to positively impact revenue and operations. - Reinforces the company's **credibility in institutional and religious supply chains**. --- ### **Growth Strategy & Vision** - **Geographic Expansion**: From Rajasthan to a national presence, targeting **15 states by 2025** and **pan-India coverage by 2030**, with ambitions for **international markets**. - **Product Diversification**: Transitioned from a ghee-focused brand to a **multi-category FMCG player**, with investments in **ready-to-eat, snacks, spices, and health-centric lines**. - **E-commerce & Omnichannel Push**: Aggressive expansion across **new-age digital platforms** (Meesho, Jiomart, Paytm) alongside modern retail and institutional sales. - **Technology & Quality**: Uses **in-house R&D and GC testing** to ensure product purity and consistency, building consumer trust. - **Sustainability & Legacy**: Balances **traditional recipes with modern hygiene and packaging**, promoting a **health-conscious, culturally rooted lifestyle**. --- ### **Distribution Network (As of 2025)** - **Approx. 50,000 retailers** - **550+ distributors** across India - Presence in **online marketplaces, modern retail chains, institutional networks, and religious institutions** --- ### **Competitive Landscape** - Faces competition from **large Indian and multinational FMCG players** with greater financial and marketing muscle. - Competes with the **unorganized sector** offering loose, unbranded products. - **Key differentiators**: - **Strong brand equity and 125-year heritage** - **Scientific quality assurance** - **Robust distribution and institutional partnerships** - **Focus on authentic taste and natural ingredients**