JOJO Limited is a digital-first media company built around a single regional-language streaming app - the JOJO Platform - that delivers Gujarati films, web series, and music to audiences in India and abroad. The company began life in 1995 as a pharmaceutical trader named Toheal Pharmachem Limited, spent years winding down those legacy operations, and completed its transformation in 2026 by renaming itself after the consumer brand it had built. Everything it does follows the same pattern: create or acquire Gujarati content, then distribute it through partnerships with platforms that already own the customer relationship - telecom operators, TV manufacturers, and satellite broadcasters - rather than trying to pull users to a standalone service. # Business segments A single engine powering the whole company - a Gujarati-language content platform that produces and buys films and shows, then distributes them through embedded partnerships with national-scale digital ecosystems. ## 1. The JOJO Platform: a regional OTT app that rides on other people's pipes **The company makes and buys Gujarati films, web series, and music, then places its app inside the ecosystems of telecom and TV partners - so viewers find it on devices they already use, without a separate subscription.** - **Content comes first** - the company produces, buys, sells, imports, and distributes cinematographic films, television films, and video content, with a focus on the Gujarati movie market and ambitions to enter Bollywood and international markets. It also has the object to establish, purchase, take on lease or hire or otherwise acquire and maintain studios and acquires or sells film rights, so it controls both the making and the trading of the content that fills the app. - **Embedded, not standalone** - rather than asking users to download and pay for a separate app, the JOJO Platform is integrated into Airtel Xstream (giving it access to Airtel's mobile and broadband user base), LG Smart TVs (as a dedicated channel at number 379 with no subscription barrier), and Dish TV's VZY platform (bundled into the existing DTH subscription so viewers in metro cities and Tier 2 and 3 markets get it automatically). - **Events and promotion feed the pipeline** - the company runs an event management business that promotes entertainment activities and extends clients' capabilities, which gives it a steady stream of relationships and material to feed into the digital platform. - **Going global through live performances** - the wholly owned subsidiary Jojo Global Inc., incorporated in the US in October 2024, extends the JOJO brand to Gujarati-speaking audiences outside India. # Group structure and partners **A newly consolidated holding company with five wholly owned subsidiaries, controlled by a promoter group that took over in 2024 and rebranded the entire operation around the JOJO name.** - **The listed parent holds five subsidiaries** - JOJO Limited owns 99.99% or 100% of Sakshi Barter Private Limited, Navkar Events Private Limited, Jojo Global Inc., Jojo Studios Private Limited, and Premier Adsworld Private Limited, with no associates or joint ventures. Navkar Events was the original developer of the JOJO Platform and was acquired in November 2023; Jojo Studios and Premier Adsworld were acquired in December 2024. - **Control changed hands in 2024** - the original promoter sold his entire 1.82% stake in September 2023, triggering a mandatory open offer that closed in February 2024 with the acquirers and a person acting in concert holding 66.21% of the company. The new promoters also received 1 crore convertible warrants (out of 1.5 crore allotted) at ₹10 each, convertible into equity within 18 months. - **Distribution partners provide the reach** - Airtel Digital hosts the JOJO App on its Xstream platform, LG Electronics runs the branded JOJO TV channel on its smart TVs, and Dish TV bundles the app into its VZY combined DTH-and-OTT ecosystem, giving the company national distribution across metro and smaller-town India without building its own delivery network.