Jupiter Infomedia began as a web-infomedia company that built India’s largest B2B directory and its most comprehensive free encyclopedia - digital reference tools designed to give small and medium enterprises visibility and buyers a way to find them. Over two decades it expanded that approach into a portfolio of online portals, a printed-directory and trade-show extension, and a listed-subsidiary acquisition that brought event-management and investment capabilities under one roof. The recurring logic is simple: create a high-traffic information asset around Indian business, then monetise it through advertising, listings, and treasury deployment of the surplus - all while carrying zero debt. # Business segments Three engines that share a common audience - a B2B directory that is the original anchor, an encyclopedia that draws a separate consumer crowd, and a treasury operation that puts the combined cash flows to work in public markets. ## 1. JimTrade.com: the B2B directory where Indian manufacturers get found **A sourcing tool with more than half a million product profiles, now extended into print and trade shows so it can reach buyers who never search online.** - **The largest B2B directory in India** - JimTrade.com lists over 5,00,000 product profiles across more than 21,000 product categories and 21 major industry groups, which means a buyer looking for almost any industrial product can compare multiple manufacturers in one place. - **Print editions reach the offline buyer** - the company launched industry-specific printed directories, starting with a Maharashtra edition covering 10,000 companies and a national printing-and-packaging edition with 10,000-plus manufacturers, because many SME buyers still make sourcing decisions from a physical book. - **Competition exists but the database is the moat** - other portals and publications compete for the same advertising and listing revenue, yet the sheer breadth of the product database - built over more than a decade - is hard to replicate quickly. ## 2. IndiaNetzone.com: the free encyclopedia of India **Lakhs of researched articles on Indian arts, society and travel, supported by a newsletter with over a lakh subscribers - a content engine that builds its own segmented audience.** - **A Kolkata editorial team produces the content** - every article is researched and written in-house, with thousands of new pieces added and updated each year, so the portal is not reliant on user-generated material that can drift in quality. - **The newsletter turns readers into a targetable audience** - more than 1,00,000 subscribers receive weekly updates, and because readers can subscribe to specific topics, the encyclopedia creates ready-made interest groups that advertisers can aim at precisely. - **It is the consumer-facing counterweight to JimTrade** - while the B2B directory serves business buyers, IndiaNetzone draws a general readership interested in Indian culture and information, giving the company a second, unrelated traffic pool. ## 3. Investment and treasury: putting surplus cash to work in public markets **The company and its NBFC subsidiary invest the free cash generated by the portals into listed equities and mutual funds - a second, purely financial engine.** - **Two entities, one activity** - Jupiter Infomedia deploys surplus funds directly, and its wholly-owned subsidiary Jineshvar Securities (an RBI-registered NBFC) does the same, with both portfolios held at fair value through profit or loss. - **The subsidiary Netlink Solutions adds a third pool** - the listed material subsidiary also invests surplus funds in equity shares, meaning the group runs three parallel treasury books that together account for roughly half the segment mix. - **Income arrives as dividends and interest** - dividends are recognised when the right to receive them is established, and interest is accrued on a time-proportion basis, giving the treasury stream a rhythm that is different from the advertising-led revenue of the portals. # Group structure and partners **A two-subsidiary structure under new ownership - the founding family sold a 51% controlling stake in 2025-26, and the incoming board has already redrawn the company’s objects to include IT, AI and green energy.** - **Jineshvar Securities is the wholly-owned NBFC** - formed in 1994 and held through 12.5 lakh unquoted equity shares, it is the vehicle through which the group conducts its regulated investment-in-securities business. - **Control changed hands in April 2025** - Arix Capital and Mrs. Kajal Baldha bought 51% of Jupiter from the Modi promoter family at Rs. 50 per share, triggering an open offer to public shareholders at Rs. 52 and a parallel open offer for 26% of Netlink Solutions. - **The new board is pivoting the company’s mandate** - in May 2026 it approved altering the Main Object Clause of the Memorandum of Association, and proposed moving the registered office from Mumbai to Gujarat.