- **Kaka Industries began as a single trader selling PVC sheets in Ahmedabad and has since built itself into a manufacturer that replaces wood, aluminium and steel with engineered plastic across Indian homes and construction sites. The company was founded in 2000, started making its own products in 2008, and over the next two decades consolidated scattered workshops into one vast automated plant in Gujarat - a move that turned a family-run operation into a national supplier of more than 1,200 different building-product variants. The recurring idea is simple: take a durable, waterproof, termite-proof material, shape it into furniture, doors, windows and roofs, and sell it under distinct brand names to every customer tier except the very richest - making engineered polymer the default choice for India’s mass market.** # Business segments A single integrated manufacturing engine producing polymer-based building products - profiles, doors, windows, roofing and flooring - sold through a house of brands to over 450 customers across 20 states. ## 1. Polymer building products: the wood-alternative factory **One large automated plant turns PVC resin and wood-plastic compounds into more than 2,000 finished building items, sold under multiple brand names to dealers, builders and government buyers who want materials that outlast wood and aluminium.** - **Three materials, one logic** - the company makes hollow PVC profiles (54% of revenue), solid WPC - Wood Plastic Composite - profiles and sheets (28%), and uPVC door and window profiles (5%), with the rest coming from roofing sheets, laminates, charcoal panels, louvers, fans and adhesives. Every product is pitched as a longer-lasting, waterproof and pest-resistant substitute for traditional wood, which matters most in coastal and humid regions and in Tier-2 and Tier-3 towns where termite damage is a constant problem. - **A brand for every wallet** - the company runs a “house of brands” so it can sell to different price points without confusing the customer: KAKA PVC PROFILE sits at the premium end, NICE PLAST and BARBARIKA uPVC target affordability, while labels like D’zino Door, SOLID PLY, PREMIUM and Super EXCELLENT cover the middle. This structure lets the same factory output reach both a government housing project and a private developer specifying higher-grade profiles. - **The plant is the moat** - the fully integrated Lasundra campus in Kheda, Gujarat, spans 8,00,000 square feet and houses capacity of over 54,000 tonnes per annum across five product lines, including its own compounding unit that blends raw PVC resin into ready-to-extrude compound. Because all equipment was shifted from older scattered units into this single site, the company cut spillage and wastage, automated workflows, and gained margin efficiency that smaller fragmented workshops cannot match. - **Speed as a selling point** - the company keeps 10-15 days of finished inventory and fulfils orders in 10-12 days, against a 1-2 month wait for imported Chinese alternatives; the target is to shrink that to 2-3 days. Raw material is 100% domestically sourced PVC resin, and any price swing above 5% is passed straight to customers, insulating the business from commodity shocks. - **Dealers, depots and a Bollywood push** - a network of more than 300 dealers and distributors is fed by three regional depots in Ahmedabad, Hyderabad and Delhi, each placed to serve a specific demand pocket: Gujarat’s dealer gap, South India’s WPC appetite, and North India’s higher acceptance of uPVC windows. The company is an approved vendor for state police housing, military engineering services and entities like CPWD, IndianOil and NBCC, while brand-building runs through film tie-ups - Bhool Bhulaiyaa 3, Deva, Maidaan - and a Shahid Kapoor endorsement. # Captive solar power **A 7.5 MW ground-mounted solar plant powers the factory, cutting the electricity bill by roughly half and locking in that saving for an estimated 25 years.** - **Own generation, own consumption** - commissioned by 1 July 2026 on about 96,000 square metres of land in Kheda, the plant feeds the entire Lasundra manufacturing campus and other operations through real-time and banking settlement mechanisms. - **Predictable cost takeout** - on a full-month run-rate the plant saves approximately ₹45 lakhs per month, or about ₹5.4 crores a year, representing roughly 55% of the company’s previous power cost. The ₹25 crore investment was funded from internal accruals, and the asset carries a useful life of around 25 years. - **Built on an earlier experiment** - before the ground-mounted plant, the company had already installed a 1,300 KW rooftop solar system at Lasundra, which was projected to save up to ₹200 lakhs per annum, giving management the confidence to scale up captive generation. # Group structure and partners **A family-promoted company with a subsidiary that once supplied its machinery, now migrating toward the main board.** - The company has one subsidiary, Kaka Engineering Private Limited, from which it acquired profile-sheet machinery in 2020 - the move that kicked off its own profile-sheet manufacturing. - Promoters Rajesh Gondaliya (Chairman and Managing Director), his wife Prabhaben and their son Bhavin (Whole Time Director) control the business, which converted from a proprietorship to a private limited company between 2015 and 2019, became a public limited company in 2022-23, and listed on BSE SME in 2023-24. The company is now working toward a main-board migration on NSE and BSE. - A former joint venture, Shri Rang Energy Efficient, was formed in 2021-22, and a related-party property sale to an entity connected to Bhavin Gondaliya was approved by the board in August 2023. - Bankers are SIDBI and State Bank of India; CRISIL rates long-term bank facilities of ₹60 crore at BBB/Stable.