Kati Patang Lifestyle is a company built around a single idea: owning a premium Indian beer brand and using it as the foundation for a wider lifestyle platform. It was created when a struggling technology firm, Virtualsoft Systems, acquired the craft-beer maker Empyrean Spirits in mid-2024, swapped its legacy businesses for a new name and identity, and set out to become what it calls “India’s first homegrown, listed alco-bev and lifestyle platform”. The recurring approach is an asset-light, brand-first model - it does not own breweries but instead relies on contract manufacturing and community-driven marketing, then uses that playbook to bring in complementary premium alcohol brands under the same roof. # Business segments Three engines at different stages - a premium Indian beer brand expanding across India and abroad, a newly acquired imported-wines-and-spirits trading business, and a legacy telecom division in runoff - each built with the cash flows and share-swap structure of the one before. ## 1. Kati Patang premium beer: the brand the company was built around **An award-winning craft beer made with Indian ingredients, sold through other people’s breweries and marketed through music, quizzes and vinyl nights rather than traditional advertising.** - **Brewed with a twist** - the beer uses ingredients like saffron, turmeric, ginger and peppercorn to create styles such as Saffron Lager and Bareilly Bold, which lets it charge a 20-25% price premium over mainstream rivals like Kingfisher and Bira. - **Sold where the drinkers are** - in India, the beer is present in Delhi (over 200 retail vends and over 100 hotel, club and restaurant outlets), Haryana, and Uttarakhand, with launches underway in Rajasthan and Chhattisgarh; overseas, it exports to six US states and has a national rollout deal with J D Wetherspoons’ 800-plus UK pubs. - **Events are the sales channel** - instead of mass-media campaigns, the company runs three owned marketing properties - a live indie-music platform (Trial Room), a city quiz league, and a vinyl-listening experience (Spin City) - that double as routes to reach an audience willing to pay for thoughtfully crafted experiences. ## 2. Agnetta International: a ready-made imported-wines-and-spirits distributor **A small but established trading business that puts premium international labels onto the same shelf as the beer, acquired entirely through a share swap.** - **Bought, not built** - the company acquired 100% of Agnetta International in March 2026 for an investment value of Rs. 3.50 crore, paid by issuing its own shares to Agnetta’s existing shareholders, so no cash left the business. - **A portfolio of imported labels** - Agnetta’s range spans wines like Caballo Loco, Valdivieso and Chablis, and spirits including Ron Abuelo Rum, West Cork Irish Whiskey and De Los Dorados Tequila, giving the group a foothold in the premium imported-alcohol segment alongside its domestic beer. - **Already earning** - the business generated turnover of Rs. 6.04 crore in FY 24-25, up from Rs. 4.94 crore two years earlier, with an existing distribution network and a loyal consumer base that the parent company can now plug into its own platform. ## 3. Legacy telecom and demand-generation: the runoff business that made the pivot possible **What remains of the old Virtualsoft Systems - a roaming-solutions division and a demand-generation practice - still generates revenue while the company’s future lies elsewhere.** - **Demand generation fills the gap** - a practice that uses its own and third party platforms, databases, in-house multi-media content development, social media, web and telemarketing to create customized lead generation, demand gen, channel training & development, sales enablement and customer engagement programs mainly for Business to Business brands & specially in the Technology space. # Group structure and partners **A listed holding company with two operating subsidiaries - one for beer, one for imported wines and spirits - and a UK joint venture that doubles as a pub-and-brewery outpost.** - Agnetta International Private Limited became a wholly owned subsidiary in May 2026, acquired entirely through a share swap with its founders and a hospitality company. - The legacy subsidiary Roam1 Telecom was sold to a director in mid-2024, severing the last structural link to the company’s technology past. - An employee stock option scheme covering up to 45 lakh shares has been proposed, with a specific grant earmarked for the co-founder and Chief Brand Officer, aligning the core brand team with the listed entity.