Logica Infoway is a distributor and retailer that puts smartphones, laptops and consumer electronics into Indian homes and businesses - it buys from global brands and sells through shops, websites and other retailers, never making the products itself. It began in 1995 as a local IT servicing and networking outfit in West Bengal, then built distribution ties with names like HP and Samsung before opening its first store in Kolkata in 2002 and listing on the BSE SME platform in 2023. The recurring pattern is simple: secure exclusive or preferred mandates from global brands, then push those goods through every channel available - wholesale, its own shops, online marketplaces and exports - so that a single brand relationship feeds multiple revenue streams at once.
Business segments
Four channels that move the same boxes of electronics - a wholesale engine that reaches thousands of shops, a chain of company-owned stores, a fulfilment operation for online giants, and a small export window - each capturing a different slice of the same brand mandates.
1. Distribution: the wholesale backbone that feeds the rest
As a Tier-I distributor for 30-plus global brands across 11 states, this vertical buys in bulk and sells to over 3,000 retail partners, creating the purchasing scale that makes the company’s own stores viable.
- Buys direct from the brands - the company holds Tier-I distribution mandates with Samsung, HP, Infinix and others, meaning it sources stock straight from the manufacturer rather than through middlemen, which gives it better pricing and assured supply.
- A network of 13 warehouses - stock sits in company-run warehouses across its pan-India footprint, which lets it fulfil orders quickly for the 3,000-plus retail partners it services and also feeds inventory to its own retail and e-commerce channels.
- Concentrated where demand is thickest - the distribution network is focused on North and East India, with offices and distribution centres in Delhi, Gurugram, Hyderabad, Bengaluru and Mumbai, giving it a pan India presence.
2. Retail: company-owned stores that capture the full margin
Seventy-seven shops across four states, all run directly by the company, sell at the full retail price and keep the entire margin - no franchisee takes a cut.
- Owned, not franchised - every store is a Company-Owned-Company-Operated (COCO) outlet, so the company controls pricing, staffing and the customer experience, and it bills brands directly rather than going through a distributor.
- Rollout speed is a competitive weapon - a new store takes roughly 60 days from site finalisation to opening, because store design is standardised and the SAP-based backend handles inventory and procurement centrally, which is how the network grew from 12 stores in FY23 to 77 by FY26.
- Brand-exclusive formats pull footfall - the store mix includes Samsung Experience Stores and HP World outlets alongside multi-brand shops, with 10 Samsung Experience Stores averaging 1,000 square feet each added in FY25 alone, giving brands a dedicated showcase and drawing customers who want to try before they buy.
3. E-commerce: fulfilment muscle for the online marketplaces
The company sells on Amazon and Flipkart, but its real role is as a stocked-up, warehouse-backed supplier that can meet the delivery promises those platforms demand during sale events.
- Built for Big Billion Days - the company participates in national sale events like Big Billion Days, Great Republic Day and Prime Day, where fulfilment speed determines who gets the order, and its 13 warehouses give it the reach to deliver quickly.
- Deep OEM ties secure supply - partnerships with OnePlus, Realme, HP, Asus and Lenovo mean the company gets enough stock of the models that sell fastest online, so it does not run dry when platform traffic spikes.
- A B2B model, not a direct site - the e-commerce vertical works as a fulfilment partner to the marketplaces rather than competing with them, which means it earns its revenue by supplying the platforms, not by building its own consumer-facing website.
4. Exports: a small, selective window to the Middle East
Smartphones and laptops are sold to buyers in the Middle East, but the company deliberately keeps this business small to focus capital on higher-margin domestic retail.
- Make-in-India goods going overseas - the export business ships Indian-manufactured electronic products, starting with its first consignment just before FY24 and crossing Rs. 200 crore in cumulative shipments globally.
- Scaled back on purpose - export revenue was consciously reduced from Rs. 2,006 million in FY24 to Rs. 1,479 million in FY25, because the company chose to redeploy that capital into its own retail stores, which earn better margins.
- A foothold, not a pillar - the Middle East channel remains open and the company has international partners in place, so it can scale exports back up if conditions change, but for now it is a value-over-volume operation.
Group structure and partners
Logica Infoway is a standalone listed company with no subsidiaries - it is controlled by its founder and his family, who hold 71% of the equity with none of it pledged.
- The company is listed on the BSE SME platform and does not have any subsidiaries, joint ventures or associate companies; it is itself an associate of Himadri Dealcom Private Limited.
- Promoters hold 71.0% as of March 2026, with the largest blocks held by Himadri Dealcom Pvt Ltd (33.00%), CMD Gaurav Goel (17.61%) and Shweta Goel (11.90%), and there is zero promoter pledge against those holdings.
- The company transacts with related parties - Sonartari Tradelink, Himadri Dealcom and Logica Systems & Peripherals - for the purchase and sale of mobiles, smartphones, tablets and IT products, all at arm’s length prices.
- Key managerial personnel include Gaurav Goel as Chairman and Managing Director, Shweta Goel as Whole Time Director, and a leadership team spanning operations, finance and compliance, with State Bank of India as the company’s banker.