Popees Baby Care India is a listed company that, after years of dormancy, was acquired in 2025 and completely reinvented as a branded retailer for mothers and children. The new owners, part of the 'Popees' group, took control of a stalled textile company and pivoted it into a single-minded platform to design, make, and sell baby and children's products - from clothes and toys to food and toiletries - under the 'Popees' brand. The recurring approach is to use the listed company as a vehicle to consolidate a family of related private businesses, building a pan-India retail presence through exclusive brand outlets and strategic acquisitions. # Business segments A single engine being assembled from scratch - a baby and children's products platform that will design, source, and sell through its own branded stores, with a planned acquisition to bring manufacturing and a wider product range in-house. ## 1. Popees-branded baby and children's products: the retail platform under construction **The company is building a chain of exclusive brand outlets to sell everything a baby or child needs - garments, food, toys, and toiletries - all under one 'Popees' label, with a planned merger that will bring product design and manufacturing inside the tent.** - **A store network from a standing start** - in March 2026, the board approved opening Exclusive Brand Outlets (EBOs) across India under the 'Popees' name, marking the company's first operational move after years of inactivity. - **One brand, many categories** - the company's legal charter allows it to make, buy, and sell readymade garments, baby food, health drinks, toys, toiletries, and hygiene products, so it can fill its shelves with a full range of child-related goods rather than a single product line. - **Bought, not just built** - in May 2026, the board considered acquiring Popees Baby Care Products Ltd., an unlisted company within the same promoter group, through a share swap, which would fold an existing operating business into the listed entity and give it immediate product and manufacturing capabilities. - **A family of related parties as the supply backbone** - the company has pre-approved transactions worth up to Rs. 100 crore per year with eight related Popees-group entities for buying materials and goods, taking services, and leasing property, effectively giving it a ready-made sourcing and support network. - **Online and offline, India and beyond** - the company's objects permit it to sell through any website or app and to export globally, so the store network is the first step in a model that can expand into e-commerce and international markets. # Group structure and partners **A husband-and-wife team from the Popees group acquired a dormant listed shell, installed themselves as management, and are now using it to consolidate their private baby-care businesses under one public-company roof.** - **Acquired control in mid-2025** - Shaju Thomas and Linta Purayidathil Jose bought 60% of the company from the original promoters and simultaneously subscribed to new shares, giving them a 51.28% stake before the open offer and 63.35% after it closed. - **The old business was a shell** - the company had not carried on any business from March 2020 through March 2024, and its previous identity was as a textile manufacturer and trader named Hari Govind International Limited. - **Management installed in early 2026** - Shaju Thomas became Chairman and Managing Director for five years, Linta Purayidathil Jose joined as a Non-Executive Director, and a new CFO and Company Secretary were appointed, replacing the outgoing original promoters who resigned from the board. - **The Popees ecosystem surrounds it** - eight related entities - including Popees Baby Care Products Limited, Popees Fashions India, and Popees Baby Care LLP - are approved for material, service, and property transactions, and the planned acquisition of Popees Baby Care Products Ltd. would bring one of them directly into the listed company. - **Borrowing headroom secured** - the board has approved creating charges on company property to secure borrowings up to Rs. 100 crore, giving it the financial capacity to fund store openings and the acquisition pipeline.