Prismx Global Ventures Limited (formerly known as Gromo Trade & Consultancy Limited) is a diversified Indian enterprise incorporated in **1973**. The company is currently undergoing a significant strategic pivot, transitioning from its legacy roots in commodity trading and financial services toward a high-growth, platform-centric model focused on **Digital Media, IT Automation, and the Sports & Entertainment** sectors. --- ### **Strategic Pivot: The Digital & Entertainment Transition** The company is actively reorienting its business objects to capture the shift in Indian consumer trends toward digital content and platform-based services. This transition is designed to mitigate intense competition in traditional trading sectors and ensure long-term sustainability. * **Digital Media Launch:** The company has introduced **'GudGudi'**, a dedicated humor-based OTT channel. The platform employs a hybrid content strategy featuring professionally produced comedy movies, TV series, stand-up comedy, and **User Generated Content (UGC)**. * **Target Demographics:** Content is specifically curated to attract younger demographics through "freshly produced" digital-first comedy. * **Sector Expansion:** Management has identified the **Sports and Entertainment Industry** as a core future growth engine, moving away from traditional financial activities to high-growth electronic media segments. --- ### **Core Business Verticals & Product Portfolio** The company’s operations are organized into three primary reportable segments: **Commodity Trading**, **Finance Business**, and **Information Technology & Digital Media**. | Vertical | Brand/Platform | Core Products & Services | | :--- | :--- | :--- | | **Digital Media** | **GudGudi** | **OTT Channel** featuring Comedy Movies, TV Series, Stand-up, and **Hasya Kavi** sessions. Operates on a **Free Access** model. | | **IT Automation** | **TMART** | **SaaS solutions** for MSMEs, including **Accounting & Finance**, **CRM**, and **Bus Passenger Management**. | | **Mobility Solutions** | **UPASS** | Frugal automation for **Collections Management**, **Customer Acquisition**, **Logistics**, and **Electronic Transactions**. | | **Skill Development** | **THATS I.T.** | Training programs focused on developing **Codefree Software Solutions**. | * **TMART (Technology Maximising Automation Reengineering Traditions):** Positioned as a one-stop marketplace for MSME digital transformation, utilizing a tech stack of in-house software and strategic partner solutions. * **UPASS:** Serves a diverse client base across **BFSI, Telecom, Wireline services, and Logistics** for sales and field force management. --- ### **Corporate Restructuring & Subsidiary Holdings** Prismx has streamlined its corporate structure to focus on platform-based ventures, notably exiting the capital-intensive film production space. * **Tmart Platform India Pvt Ltd:** Became a **100% Wholly Owned Subsidiary** on **August 12, 2023**, after the company acquired the remaining **50.24%** stake (**51,500 shares**). * **Prime Flix Private Limited:** The company exited this segment by selling its entire **100%** holding on **August 12, 2023**, for **Rs. 50 Lakhs**. * **Registered Office:** Relocated to **2nd Floor, Purva Building, Tejpal Scheme Road 3, Vile Parle East, Mumbai**. --- ### **Financial Performance & Capital Structure** After a significant loss in the previous fiscal year, the company returned to profitability in **FY 2024-25**, despite a moderate decline in total revenue. #### **Key Financial Metrics (Consolidated)** | Metric (₹ in Lakhs) | FY 2024-25 | FY 2023-24 | FY 2022-23 | | :--- | :--- | :--- | :--- | | **Total Revenue** | **1,476.32** | **1,777.57** | **1,567.00** | | **Net Profit/(Loss)** | **58.24** | **(1,670.19)** | **413.00** | | **Total Equity** | **4,390.99** | **4,346.11** | **6,016.30** | #### **Capital Position (as of March 31, 2024)** * **Authorized Share Capital:** **Rs. 44.25 Crores** (**44.25 Crore** shares at **Rs. 1** par). * **Paid-up Share Capital:** **Rs. 43.99 Crores**. * **Liquidity Position:** As of **March 31, 2025**, the group reported a negative net debt of **₹(83.81) Lakhs**, as cash and equivalents (**₹884.00 Lakhs**) exceeded total borrowings (**₹800.19 Lakhs**). * **Rights Issue:** Successfully utilized proceeds with net utilization reaching **₹47.72 Crores** by mid-2023. * **Share Forfeiture:** In **May 2023**, the Board forfeited **16,50,095** partly paid-up shares. --- ### **Treasury Management & Investment Strategy** The company actively utilizes surplus funds to generate non-operational income through the securities market. * **Expanded Mandates:** Shareholders approved a limit of **Rs. 200 Crores** for granting loans, providing guarantees, or acquiring securities. * **Revenue Diversification:** In **FY 2023-24**, **Futures and Options (F&O)** trading contributed **24.10%** of total revenue, while **Interest from GSEC Bonds** contributed **15.37%**. * **Valuation Adjustments:** In **FY 2024-25**, the group recorded a **₹13.36 Crore** fair value loss in **Other Comprehensive Income** due to the devaluation of unlisted equity shares (acquired at **₹320/share**, valued later at **₹82.46/share**). --- ### **Governance, Compliance & Risk Factors** The company is strengthening its oversight while navigating several legacy audit and regulatory challenges. #### **Governance Updates** * **Promoter Reclassification:** In **January 2026**, the BSE approved the reclassification of **40,80,818** shares held by Mr. Dheeraj Shah and **16,00,000** shares held by Mr. Paresh Shah from 'Promoter' to 'Public'. * **Board Composition:** Consists of **six** directors, including **four** Independent Directors. Recent appointments include **Mr. Alkesh Patidar** and **Mr. Anuj Surana** for **5-year terms**. * **Auditors:** **M/s. Pravin Chandak & Associates** (Statutory) and **M/s. HRU & Associates** (Secretarial) appointed for terms ending in **2030**. #### **Risk Profile & Audit Concerns** * **Loan Recoverability:** Auditors flagged **₹6.89 Crores** in loans where direct balance confirmations were unavailable. Furthermore, a lack of formal repayment schedules for **₹27.37 Crores** in total loans granted poses a risk to recovery. * **Write-offs:** In **FY 2023-24**, the company recognized significant write-offs: **₹4.44 Crores** in loan receivables and **₹1.23 Crores** in trade receivables. * **Internal Control Weaknesses:** Inadequacies were noted regarding **Statutory Dues**, **Government Payments**, and systems for monitoring the scale of share trading operations. * **Regulatory Penalties:** The company received a **Warning Letter** from the BSE in **January 2026** and was previously fined for delays in **Related Party Transaction** disclosures. * **Liquidity Risk:** Major financial liabilities (**₹835.20 Lakhs**) have contractual maturities of **less than 1 year**, though the company currently maintains a positive cash-to-debt ratio.