Rama Vision is fundamentally a gateway - it finds premium global FMCG brands that want to sell in India, brings their products into the country, and places them on shelves from baby shops to quick-commerce apps through a distribution network it has been stitching together since 1989. The company was founded by Mr. Satish Jain as a pure trading house and has spent three decades adding exclusive brand rights and distribution reach before taking its first step into making its own products, setting up a confectionery plant in Uttarakhand in 2023-24 that now produces its Maddox brand and runs contract manufacturing for others. The recurring approach is simple: secure exclusive or preferred access to products Indian consumers want but cannot easily get, then use a pan-India network of distributors, modern trade and e-commerce partners to put those products within reach - first for other people's brands, and now for its own. # Business segments Two engines at different stages - a trading cash cow built on exclusive brand relationships and a young manufacturing bet that is just beginning to scale - with the first funding the second. ## 1. Import and distribution: the gateway for global FMCG brands **The company earns its living by importing premium international FMCG products and distributing them across India through a network of 235 distributors, with exclusive or preferred rights to brands that Indian consumers recognise and trust.** - **Exclusive brand rights are the moat** - the company holds distribution rights for leading international brands like PIGEON (Japanese baby and mother care), MUSTELA (French baby and mother care), NONGSHIM (Korea's number-one instant noodle brand), and TRISA (Swiss oral and personal care), which means it is the designated partner for bringing these products into the Indian market. - **Two divisions cover the household** - the Mother and Babycare Division carries infant care, skincare for babies and new mothers, oral and personal care products, plus strollers and baby carriages, while the Food Division distributes Asian and international food brands including instant noodles, curry pastes, sauces, and rice-based products. - **Brands are continuously added to the basket** - the company keeps expanding its portfolio by securing new distribution agreements, most recently adding MR. RICE (a Vietnamese rice-products brand) in FY25, THAI COCO and FOCO in FY24, and KAB'S JACKPOT (Nepalese instant noodles and snacks) in FY23, so the catalogue stays fresh and relevant to changing consumer tastes. - **The network reaches every channel that matters** - products flow through a network of 235 distributors with depots in Delhi, Maharashtra, West Bengal and Uttar Pradesh, and are available in baby shops, pharmacies, supermarkets, hypermarkets, food-service outlets, and on e-commerce platforms like Amazon, Flipkart, FirstCry, Blinkit and Zepto. - **Paid upfront, sold mostly for cash** - the company typically pays its international suppliers in cash or advance, occasionally getting short credit of one to three weeks, and sells mainly on cash while offering 15 to 30 days of credit to a few customers, which keeps the working-capital cycle tight. ## 2. Confectionery manufacturing: the company's own brand and a factory-for-hire **A newly built wafer-stick plant in Uttarakhand produces the company's own Maddox confectionery brand and runs contract manufacturing for other FMCG companies, turning a pure distributor into a maker.** - **Built with government backing** - the plant at Kashipur, Uttarakhand, has an installed capacity of roughly 900 metric tonnes per year and was funded by a mix of promoter equity, a term loan from Canara Bank, and a subsidy of ₹4.75 crore from the Ministry of Food Processing Industries under a central government scheme, so the project carried less financial risk than a fully self-funded build. - **European machinery, Indian output** - the facility uses advanced European-technology equipment that adheres to international standards, which is how the company ensures consistent quality and product strength for both its own brand and the brands it manufactures for others. - **Maddox is the company's own consumer play** - the brand launched in January 2024 with cream-filled and cream-sprayed wafer sticks in four flavours (Chocolate, Cookie Cream, Coffee and Dark Coffee), and has since expanded into éclairs and lollipops, with some candy production outsourced to a third-party manufacturer under a minimum-order agreement. - **The plant also works for hire** - the company signed a contract manufacturing agreement with Pran Beverages to produce wafer sticks under the Pran brand, with a minimum commitment of 15 metric tonnes per month, and during FY25 it also manufactured wafer-stick rolls for other reputed FMCG brands, so the factory earns revenue even when the Maddox line is not running at full tilt. # Group structure and partners **The company is a standalone, promoter-led public entity with no subsidiaries or joint ventures - a single corporate vehicle run by the founding family and a four-member independent board.** - **No subsidiaries or joint ventures** - the company has no subsidiaries, associate companies or foreign collaborations, so all operations sit directly inside the listed entity. - **Founder-led with a family management team** - Mr. Satish Jain (Chairman and Managing Director) leads the business alongside two whole-time directors from the next generation, Mr. Arhant Jain and Mr. Udit Jain, with Mr. Kamlesh Jain as CFO and Mr. Raj Kumar Sehgal as company secretary, all associated since inception. - **Independent board oversight** - four non-executive independent directors sit on the board, providing external scrutiny to the promoter-run business.