### **Overview** **Rose Merc Limited (RML)** is a diversified, Mumbai-headquartered conglomerate listed on the **Bombay Stock Exchange (BSE: 512115)**. With a multifaceted presence across **financial services, event and sports management, fashion and lifestyle, spiritual media, technology partnerships, and B2C product ventures**, RML operates as a strategic investment and innovation hub, leveraging its subsidiaries and partnerships to drive cross-sectoral growth. The company has experienced **explosive financial growth**, reporting a **312% YoY revenue surge to ₹528 lakh in FY24**, underpinned by strategic acquisitions, joint ventures, and digital transformation initiatives. --- ### **Core Business Verticals & Activities** #### **1. Financial Services & Fintech Collaborations** - **Strategic MoU with WTSLN Fintech (WhatsLoan):** In October 2025, RML entered a transformative partnership to co-develop AI-powered digital lending platforms targeting Priority Sector Lending (PSL) segments: - **NeoLending Platform** - **Digital Kisan Credit Card (KCC)** built on RBI’s Unified Lending Interface (ULI) - **Co-Lending & Loan-as-a-Service (LaaS)** - **Blockchain-based Digital Financial Identity (DFID)** & a **Loan Marketplace** for farmers, MSMEs, and consumers. - RML contributes **market access, investor networks, and strategic positioning**, aiming to scale fintech solutions across **Maharashtra, Gujarat, Rajasthan, UP, Punjab, and Haryana**. #### **2. Sports & Events Management** RML is deeply committed to promoting both **traditional and modern sports**, especially at the grassroots level. - **Jadhav Rose Merc Sports Pvt. Ltd. (Joint Venture):** Co-promoted with Mr. Dattatray Jadhav, this entity focuses on: - Organizing **traditional Indian mud wrestling (Kushti)** events and rural **dangals**. - Preservation and global promotion of India’s 5,000-year-old wrestling heritage. - Recognized by **United World Wrestling Association (2023)**, opening doors for international expansion. - **Navi Mumbai Premier League (NMPL):** RML holds a **25% stake** in this **MCA/BCCI-approved cricket league**, serving as **title sponsor and organizer** through subsidiary **Outcry Events and Management Pvt. Ltd.** - The 2024 season attracted **660,000+ live viewers** across Euro Sport, DD Sport, and Fancode. - **KheloMore Sports Pvt. Ltd. Partnership:** RML signed an MoU to explore **equity funding up to ₹20 crores** in this sports-tech platform (founded by ex-India cricketer Jatin Paranjape) to expand its network to **10,000+ venues nationwide**. - **Rahi Pakhle RM Pvt. Ltd.:** A 50:50 JV with national trampoline gymnastics champion **Rahi Pakhle**, aimed at scaling trampoline sports in India. #### **3. Fashion & Global Expansion (GCC Focus)** Rose Merc has strategically positioned itself in the **global fashion and luxury events industry**, particularly targeting the **GCC market**. - **Acquisition of 30.07% stake in Emirates Holding FZ LLC (Dec 2024):** A Dubai-based conglomerate with over 12 years of experience in events, exhibitions, trading, and consultancy across UAE, Middle East, Africa, and India. - Grants RML **majority governance rights**, aligning strategic control. - **Subsidiaries:** - **Moda Orama Ventures Pvt. Ltd. (MOVe)** – 50% owned, focused on **IP-driven global fashion ventures**. - **Emirates Holding Group (EHG)** – Operational arm in UAE managing large-scale B2B/B2C events. - **Flagship Events:** - **"Eternal Runway"** (launched July 2025, Dubai): A premier fashion showcase highlighting Indian designers. Debuted under **Emirates Luxury Show** IP. - **"The Emirates Luxury Show"**: A high-profile platform connecting Indian creativity with GCC influence. - Expansion plans to **Bahrain, Saudi Arabia**, and beyond. #### **4. Strategic Alliances & Partnerships** - **KheloMore Sports Pvt. Ltd.:** Equity investment initiative in sports tech to fuel digital grassroots sports. - **Falcon Cup LLC-FZ (Dubai):** MoU to bring the **Inter-Corporate Golf Tournament** to India, with joint ventures planned in sports, fashion, and real estate across GCC, India, and Africa. - **SAM Corporate (Dubai):** MoU for AI-driven **ESG reporting and sustainability solutions**: - Promotion of **SAMESG® platform** for BRSR compliance. - Targeting corporates and investors, with a projected **$4.6M order book**. - **AuctusESG Private Limited:** Strategic MoU signed (Oct 2025) to foster **climate finance, sustainable investments, and SDG-aligned projects** with global expertise in ESG advisory across 19 countries. - **Thrust Aircraft Pvt. Ltd. (TAPL):** Non-binding MoU to support capital raising (via **Capital Square Advisors**, in which RML holds a **4% stake**) for India’s first indigenous aircraft manufacturer. #### **5. B2C & Lifestyle Ventures** - **E-Commerce Platform:** Focus on **natural precious elements** (gemstones, gold, silver, rudraksha) used in **Vedic, astrological, and wellness services**. - **Nutraceuticals:** - Partnership with **Nutra Supplements Pvt. Ltd.** to sell **doping-free, BSCG-certified** supplements (inclusive of Tokyo 2020 Olympic-approved products). - Target groups: **Athletes, children, pregnant women, adults >40**. - **Animal Husbandry (Rural B2C):** - **50% stake in LK Vet Care Pvt. Ltd.** (Mar 2024): Engaged in **digital artificial insemination (AI)** technology. - Patented **Digital AI Gun (DAIG)** with photo/video, LED, and API integration with **Bharat PashuDhan App**. - Supplies OEM to **Amul, BAIF, NDDB**, and state departments. - NDDB-approved **DFSTS (Digital Field Semen Testing System)** for rural inseminators; bid for 1.45 lakh kits underway. - **Health & Wellness:** - **ABACA Care Pvt. Ltd.** (subsidiary): Launched **ABACA natural pain relief spray** for cramp and injury management, targeted at athletes. #### **6. Media & Brand Activation** - **Bhakti World App:** Spiritual radio platform reaching **7+ million listeners monthly**, reflecting India’s growing digital media consumption. - **Outcry Entertainment Pvt. Ltd.:** - 360-degree **brand solutions and event management** agency. - Hosted the **"31st December ticketing event" (6,000+ attendees)** and manages NMPL’s **exclusive marketing rights** (broadcast, digital, social media). - **Public Entertainment:** - Co-produced **"Stardom"** – a Bollywood-themed award show (Mumbai, Oct 2023) aimed at mass audiences. - Organized **football events with Ole Gunnar Solskjær**, leveraging Man United’s 50M+ Indian fanbase. --- ### **Corporate Structure & Subsidiaries** Rose Merc operates through a **network of 11+ subsidiaries and associates**, including: - Jadhav Rose Merc Sports Pvt. Ltd. - Outcry Entertainment Pvt. Ltd. - Rahi Pakhle RM Pvt. Ltd. - Abaca Care Pvt. Ltd. - Fyopro Services Pvt. Ltd. (acquired Jul 2023) - Moda Orama Ventures Pvt. Ltd. - LK Vet Care Pvt. Ltd. - Capital Square Advisors Pvt. Ltd. (**4% equity stake**) --- ### **Strategic Vision & Growth Drivers** - **Expansion into GCC:** Leveraging EHG and MOVe to establish global fashion IPs and cultural commerce. - **Technology Integration:** Driving **AI, fintech, blockchain, and digital platforms** across finance, sports, and ESG. - **Grassroots Empowerment:** Supporting **farmers (via DFID, KCC), rural athletes (kushti, trampoline), and artisans** (handicrafts via Parshuram Rose Merc). - **ESG & Sustainability Leadership:** Collaborations with AuctusESG and SAM Corporate to position RML at the forefront of **green finance and climate action**. - **High-Investment Capacity:** Approved **₹100 crore investment ceiling** for scaling ventures and equity funding. --- ### **Leadership & Governance** - **Mr. Nooruddin Shaikh** – Executive Director (30 years in service sector). - **Mr. Omprakash Brijnath Singh** – Non-Executive Non-Independent Director (25+ years in HR, finance, strategy; ex-Director at Netco Converge). --- ### **Financial Highlights & Outlook** - **FY24 Revenue:** ₹528 lakh (**+312% YoY**). - Listed on **BSE**, with active investor and fundraising facilitation through in-house advisory arm. - Strong cash flow from diversified streams: **events, e-commerce, advisory, product sales, and equity participation**.