### **Overview** **Scoobee Day Garments (India) Limited** (BSE Ticker: **SCOOBEEDAY**) is a publicly listed company on the Bombay Stock Exchange, operating as a flagship enterprise of the **Anna Kitex Group**, a diversified industrial conglomerate with over five decades of legacy. Originally incorporated in 1994 as *Victory Paper and Boards (India) Limited*, the company rebranded in **September 2021** to reflect its strategic pivot from paper manufacturing to **apparel and roofing solutions**—marking a significant transformation in its business model. Headquartered and operating a major integrated manufacturing facility in **Karur, Tamil Nadu**, Scoobee Day has evolved into a dual-segment enterprise engaged in: 1. **Apparel Manufacturing** – Focused on high-quality garment production, especially **100% pure cotton baby garments** for export. 2. **Roofing Solutions** – Producing and marketing aluminum and steel roofing sheets under proprietary brands. The company serves both domestic and international markets, with a growing emphasis on global exports, innovation, and operational efficiency. --- ### **Business Segments & Products** #### 1. **Garment Manufacturing (Apparel Segment)** - **Core Focus**: Export-oriented production of **infant and children's apparel** made from 100% pure cotton, emphasizing softness, breathability, and non-allergenic properties. - **Specialization**: Baby garments with **advanced dyeing and printing technologies** to ensure safety and durability. - **Other Offerings**: School bags, travel bags, and ready-to-wear clothing under brands like **Scoobee**, **Trawellday**, and **Baby ScooBee**. - **Job Work Services**: Provides contract manufacturing for other apparel brands, enabling economies of scale. - **Market Reach**: Serves **international buyers** in the USA, Europe, Australia, Africa, and the Middle East. Exports constituted **25.08% of total sales in FY 2024–25**, with strong demand from Australia. - **Certifications & Approvals**: The Karur plant is approved by global retailers including **Marks & Spencer** and **H&M**, opening direct export avenues. #### 2. **Roofing Solutions Segment** - **Launched in**: 2018, initially targeting the **Kerala market** for industrial and residential construction needs. - **Key Brands**: - **Annalium**: Premium **aluminum roofing sheets** using 99.5% pure aluminum, known for corrosion resistance and longevity. - **Roof Shield**: Offers **Galvanized Iron (GI)** and **Pre-Painted Galvalume (PPGL)** roofing sheets—cost-effective and durable solutions. - **Customization**: Products are **profiled as per dealer-specific orders**, ensuring precision fit and reduced wastage. - **Distribution**: Delivered directly to dealers via **company-owned vehicles**; dealers typically receive **30-day credit**, supporting long-term partnership models. - **Inventory Strategy**: Metal coils procured based on sales forecasts to maintain lean inventory and avoid overstocking. --- ### **Manufacturing & Infrastructure** - **Facility Location**: **Karur, Tamil Nadu** - **Land Area**: **32.5 acres** (~1,419,784.8 sq. ft. built-up area), housing fully integrated operations for garments and roofing. - **Production Capacity**: - **Installed**: 2,920,000 units/year - **Actual Production (2024–25)**: 4,170,832 units → **142.84% capacity utilization**, indicating strong demand and efficient operations. - **Technology & Automation**: - Auto fabric spreaders, CNC cutting machines, high-speed sewing systems, embroidery units, and curing lines. - Backward integration achieved via **₹500 lakh investment** in **10 Japanese knitting machines**, delivering **4,000 kg/day knitting capacity**. - **Quality Standards**: Compliant with **ISO 9001:2015**, ensuring consistent product quality across segments. - **Workforce Housing**: On-site **residential facilities** for employees, enhancing retention and operational continuity. --- ### **Market Presence & Strategic Expansion** - **International Footprint**: Active in **USA, Europe, Africa, Australia, and the Middle East** via direct exports and brand partnerships. - **Diversification Strategy**: - Entry into **garment manufacturing** in **2019**. - Acquisition of Karur plant in **2018** under Anna Group’s vision. - Strategic move towards **industrial infrastructure development**: - Proposal for a **Private Industrial Park (PIE Scheme)** on **52 acres in Elappully, Palakkad** (approved by KINFRA). - Plans to utilize **vacant land in Palakkad** for industrial parks or leasing. - **Backward Integration**: In-house knitting capability reduces outsourcing dependency and improves margins. --- ### **Parent Group: Anna Group – A Legacy of Diversification** Scoobee Day is part of the **Anna Group**, founded by the late **Shri M. C. Jacob**, now led by **Chairman Boby M. Jacob**. The group has diversified from its roots in aluminum into: - **Kitchenware**: Flagship brand **Chakson** (pressure cookers, idli steamers, etc.). - **Spices**: **Sara Spices** (founded 1975/79) – global exporter of Kerala masalas and ready-to-eat foods. - **Textiles & Bags**: **Kitex Garments** (est. 1979), manufacturer of school/travel bags under **Scoobee** and **Trawellday**. - **Healthcare**: **Ellys Herbal Care** – Ayurvedic and wellness products. Brand trust and pan-India distribution are key strengths carried over into Scoobee Day’s operations. --- ### **Competitive Landscape & Challenges** - **Market Environment**: - Highly **competitive and fragmented**, with challenges from both organized and unorganized players. - Competitors may possess broader portfolios or stronger financial backing. - **Competitive Advantages**: - Integrated manufacturing - High capacity utilization - Strong export relationships - Dual-segment diversification (garments + roofing) - Focus on niche markets (e.g., baby wear) - **Key Differentiators**: - Timely delivery - Customization capability - Quality-focused production - Dual revenue streams enhancing resilience #### **Challenges & Risks** 1. **Logistics & Transport Vulnerability**: - Entirely reliant on **third-party transporters** with **no formal contracts**. - Challenges in claiming insurance for **lost/damaged goods** due to informal arrangements and goods often exceeding freight value. 2. **Intellectual Property**: - **No registered trademarks** for company name or logo; no IP rights held. 3. **Technological Obsolescence Risk**: - Must continuously upgrade systems to remain competitive. - Potential lag due to **financial or operational constraints**. 4. **Dependence on Group Synergies**: While beneficial, strategic alignment with Anna Group may influence autonomy. --- ### **Corporate Background** - **Incorporated**: December 1994 under Companies Act, 1956. - **Rebranded**: September 2021, post shareholder resolution. - **Promoters**: - Bobby Meckamkunnel Jacob - Minni Bobby Jacob - Anna Aluminium Company (P) Limited - **Ownership Structure**: Family-promoted, under the broader **Anna Kitex Group**.