### **Overview** Sellwin Traders Limited (STL) is a strategically diversified Indian conglomerate with a dynamic portfolio spanning agri-exports, wellness, information technology, infrastructure, engineering services, and jewellery. Listed on Indian stock exchanges, the company is executing an aggressive growth strategy through targeted global acquisitions, equity investments, and vertical integration across high-potential sectors. Its operations reflect a blend of traditional Indian agribusiness strengths and forward-looking digital innovation, positioning STL as a multi-industry player with international reach. --- ### **Core Business Segments & Key Activities (Nov 2025)** #### **1. Agri-Exports & Supply Chain** - **Primary Focus**: Export and distribution of premium Indian agricultural products, particularly Alphonso mango pulp and Nagpur mandarins. - **Sourcing**: Raw materials sourced directly from farmers in Maharashtra (Konkan and Nagpur regions), leveraging geographical advantages for superior taste and quality. - **Export Markets**: Major shipments to Jebel Ali (Dubai), with expanding presence in the Middle East, Iran, Australia, and planned entry into Europe, UK, and CIS countries. - **Key Subsidiary**: **SDF Productions Pvt Ltd**, acquired in July 2024 (51% stake), serves as the export arm. It has secured export orders worth over **$22 million** in 2025. - **Recent Transactions**: - Export of 21,600 crates of Fresh Nagpur Mandarins to UAE (Feb 2025). - Multiple bulk orders for Alphonso mango pulp (up to 259,200 tins) from Dubai-based buyers under CIF terms. - **Revenue Projections**: Expected to generate over **₹30 crores** in revenue from agri-supply contracts, with gross margins of **35–40%**. #### **2. Wellness & Naturopathy (Brand: Kayapalat)** - **Brand Identity**: *Kayapalat* is a rapidly growing natural skincare and wellness brand rooted in naturopathy. - **Founding**: Launched on **July 15, 2020**, by **Dr. Anju Padaliya** (17+ years in beauty care) and **Mr. Bonny Padaliya** (MBA), combining clinical expertise with business acumen. - **Product Portfolio**: Over **120+ research-backed formulations** based on mud therapy, hydra therapy, essential oils, therapeutic clays, and food-nutrition. All products are chemical-free and claim no side effects. - **Business Model**: - **Franchise Network**: "Naturopathy Mall" franchise with low entry barrier (**₹50,000 initial investment**). - **Empowerment Focus**: Integrates beauticians and health coaches as sales and service partners. - Open market policy with uniform pricing; currently operational in Gujarat with expansion plans. - **Training & Outreach**: - Over **15,000 women trained** in Gujarat through the **Health Coach Program**, covering naturopathy, nutrition, anatomy, and 50+ wellness treatments. - Trained over **2,500 Health Coaches** under Dr. Anju’s leadership. - **Mission**: Promoting a “**Chemical-free India**” through natural healing and community-based wellness entrepreneurship. #### **3. Strategic Investments & Acquisitions (Global Expansion)** STL is actively pursuing a capital-light, high-return diversification model through equity investments and acquisitions. | **Target** | **Sector** | **Investment/Acquisition** | **Strategic Purpose** | |----------|-----------|----------------------------|------------------------| | **Shivam Contracting Inc. (USA)** | U.S. Infrastructure & Commercial Construction | **$6 million (₹4.5+ crores)** equity-linked investment | Access to U.S. fuel station and retail construction projects (Sunoco, BP, Shell, Exxon); fund repatriation expected within 2 years. | | **Global Market Insights IT Services LLC (GMIIT), Dubai** | IT Services & Digital Transformation | **MOU to acquire >51% stake for $1 million (Aug 2025)**; Prior investment of ₹4 crores | Entry into Gulf IT market; focus on AI, Blockchain, Cybersecurity, and Digital Marketing; Target IRR: **14–16%** over 3 years. | | **Patel Container India Pvt Ltd** | Logistics & Metal Containers | **36% stake acquired; path to 51% in 2 years**; supports new manufacturing unit in Bhavnagar, Gujarat | Expansion into logistics container manufacturing; benefits from port proximity; supports e-commerce and trade growth. | | **Damask Jewellery Pvt Ltd** | Jewellery (B2B & B2C) | ₹8 crores investment: ₹5 cr for 2 new showrooms (Gujarat), ₹3 cr for bullion inventory | Strengthening presence in premium men’s jewellery; digital transformation for global D2C outreach. | --- ### **Innovation & Technology Initiatives** - **Blockchain-Based Tokenization Platform**: - In partnership with **Secorbit FZCO (UAE)**, STL is developing a **$3 million** platform to tokenise real-world assets (equities, bonds, property, commodities). - Project structured over **5 phases** with milestone-based payments; expected launch by 2026. - Designed for scalability, security, and integration with financial and blockchain ecosystems. - **Engineering Services Capability**: - STL or an associated engineering arm has delivered **30+ co-developed projects** for **Fortune 500** clients. - In-house capabilities in **3D modeling, CNC programming, simulation, DFMEA/PFMEA**, enabling end-to-end product development. - Notable project: Designed and developed a **20ft ISO high-cube containerized energy storage system (FLEX INVERTER/BESS)** for a Fortune 500 renewable energy client. --- ### **Geographic Reach & Global Footprint** - **Domestic**: Strong presence in Gujarat, Maharashtra, Madhya Pradesh, and southern states. - **International**: - **Middle East**: Major agri-export hub (UAE). - **USA**: Infrastructure investment via Shivam Contracting. - **Dubai**: IT services via GMIIT. - **Future Markets**: Europe, UK, CIS, Australia, Far East. --- ### **Leadership & Governance** - **Managing Director**: **Mr. Rajendra Sabavat Dakana Naik** - Qualifications: BE (Mechanical), MBA (Project Management), LLB. - 15+ years of global experience in business development, M&A, strategy, and project management across GCC, India, and Turkey. - Has led turnkey projects with L&T, QATALUM, Ashghal, and others; strong network in international markets. ---