### **Core Business Segments** #### **1. Agro & Food Division (GOELD Frozen Foods)** - **Brand & Product Portfolio**: GOELD offers a wide range of pure vegetarian frozen foods, including Indian breads (e.g., Malabar Paratha, Lachha Paratha), snacks (Punjabi Samosa, Spring Rolls), curries (Dal Makhni, Paneer Butter Masala), pre-cut vegetables (Green Peas, Sweet Corn, French Fries), desserts, and newly launched products such as **Pizza Pockets**, **Paneer Pakora**, **Idli**, **Herb Chilli Burger Patty**, and **chilled parathas**. Recent launches emphasize nutrition, convenience, and authenticity. - **Innovation & R&D**: Supported by a dedicated culinary lab and technology-driven product development, GOELD has also developed vegan-friendly, preservative-free, and health-focused offerings, including healthy parathas and supercritical fluid extraction (SCFE)-based nutraceuticals and essential oils nearing commercialization. - **Manufacturing & Infrastructure**: Operates a **BRC-accredited, state-of-the-art 5-acre manufacturing facility in Raipur**, equipped with advanced freezing, packaging, and cold chain infrastructure. The plant enables consistent quality, scalability, and compliance with global food safety standards. - **Cold Chain & Distribution**: Maintains a **robust cold chain network** minimizing wastage and ensuring product integrity. GOELD supports over 500 retail outlets with freezer placements and leverages a professional sales team of 65+ for field outreach. - **Expansion Strategy**: - **Modern Trade & Quick Commerce**: Available on leading platforms including **Swiggy Instamart, Zepto, BigBasket, Blinkit** (expanded to Raipur, Durg, Bhilai, and other Tier-II cities). - **E-commerce & D2C**: Expanding digital reach via Jio Mart, D-Mart Ready, and direct channels. - **B2B (HoReCa)**: Strong presence in hotels, restaurants, cloud kitchens, and catering services, including a landmark **supply tie-up with KFC (Yum Brands)**. - **Super Stockist Model**: Expanded to North, West India, and Chennai, enhancing B2B and e-commerce reach. - **International Markets**: - Active exports to **UK, USA, Australia, UAE, Netherlands, New Zealand, and Southeast Asia**. - **GOELD launched in the UK** (May 2025) with plans for **EU, Middle East, Japan, and North America**. - Participation in major global exhibitions including **Gulfood Dubai, SIAL Mumbai, IFE London, Anuga India, FAIC, and AAHAR** has secured export orders and strengthened distributor relationships. - Export milestones: 72 containers (May 2024), 84 containers (Aug 2024), and **99 containers (Q4 FY24–25)**. - **Recent Strategic Moves**: - **Acquisition of Potful Biryani** (May 2025) added **27 food service outlets** in Bangalore, Chennai, and Hyderabad, significantly boosting its presence in the QSR and food service sector. - New distribution network launched in **Western Uttar Pradesh** and expanded availability on **Blinkit** across central India. - Strategic rollout of GOELD products in **27+ food service outlets** across South India. #### **2. Steel Division** - Produces **high-quality structural steel**, angles, and beams used in **railway infrastructure and transmission line towers**. - Key clients include **Indian Railways** and ongoing engagements with **Suzlon Energy Ltd.** and **Sterlite Power Transmission Ltd.** for upcoming orders in FY25–26. - Growth driven by **on-time delivery, product quality**, and strong performance in institutional supply contracts. #### **3. Ethanol & Chemicals (via Associate: Shri Bajrang Chemical Distillery LLP)** - Plans to **expand ethanol plant capacity by 120 KLPD (60% increase)** from 200 KLPD to enhance production scale and profitability. - Focus on operational efficiency and market expansion for industrial and biofuel applications. --- ### **Strategic Highlights (Recent Period: Nov 2025)** #### **Pricing & Market Penetration** - Launched **premium 400g French fries at ₹245 (₹45/100g)** — strategically priced to position frozen foods as **affordable staples** rather than premium indulgences. - Enabled by **economies of scale, disciplined procurement, and operational efficiency**, supporting long-term **household penetration and volume growth**. #### **Brand Visibility & Trade Participation** - Active participation in **SIAL Mumbai 2025**, showcasing products to distributors, retailers, and exporters. - Ongoing engagement at global events (**Gulfood, AAHAR, IFE London**) reflects aggressive brand-building and international outreach. - Focus on **targeted marketing**, partnerships, and exhibition presence to enhance **brand recall and equity**. #### **Target Consumers** - Core focus on **health-conscious, vegetarian, and urban busy consumers**. - Growing relevance among **Indian diaspora markets** and alignment with **plant-based, vegan, and time-saving food trends**. --- ### **Financial & Operational Scale (as of Nov 2023)** - **Domestic Revenue (Agro Division)**: ₹5,724 Crore (₹57,237.97 Lakh) reported under standalone financials — underscoring substantial scale in the frozen food segment. - **Retail Presence**: - Over **3,000 physical retail outlets** across India. - Available on **10+ online platforms**, with distribution in **35+ cities** and expansion to 100+ cities targeted by 2022–23. - **Production Capacity**: 6,600 MT/year (expandable), with quarterly production exceeding **300,000 kg** and **26% QoQ growth** in premium lines. --- ### **Leadership & Vision** - Led by **Archit Goel**, Whole-Time Director and CFO of SBAL, who has driven the company’s transformation beyond traditional steel into high-growth FMCG and food sectors. - Part of the **prominent GOEL Group**, with diversified interests in mining, power, steel, education, and media in Central India. - Vision: To **modernize India’s food ecosystem**, shape consumer habits through innovation, and become a **global leader in vegetarian frozen foods**.