Source Natural Foods & Herbal Supplements Ltd is an Indian company built on the idea that the kitchen holds the key to immunity - it makes Ayurvedic supplements and herbal health drinks from everyday natural ingredients, and sells them in 56 countries under the “Sri Sri Tattva” ecosystem. Founded in 1995 and led by a senior Art of Living instructor who also helps shape India’s AYUSH policy, the company spent decades as a pure-play Ayurvedic manufacturer before a sharp pivot in 2024, when it launched a green-energy division called Hyenr that now builds solar plants, runs EV chargers and treats sewage without chemicals. The recurring pattern is a small, 40-person operation that punches above its weight by leaning on its parent group’s brand, distribution muscle and farmer networks - it makes the product, Sriveda Sattva takes it to market, and the same relationship now extends to energy. # Business segments Three engines at different stages - a legacy Ayurvedic manufacturer that feeds a global FMCG brand, a fledgling green-energy platform built through government empanelment and a trademark lease from the parent, and a small trading catch-all - all routed through the same holding-company relationship. ## 1. Ayurvedic supplements and herbal foods: the immunity kitchen that supplies a global brand **The company manufactures Ayurvedic tablets, health drinks and herbal supplements, then sells almost everything to its parent Sriveda Sattva, which puts the “Sri Sri Tattva” label on it and distributes it across India and 56 countries.** - **Made from kitchen herbs, not exotic extracts** - the product range is built around natural herbs commonly found in the kitchen, deliberately positioned as immunity-boosting for both adults and children, which makes the proposition easy for consumers to understand. - **One factory, many certifications** - a single manufacturing plant in Bachupally, Medchal Malkajgiri District, Telangana holds an Ayurvedic loan licence and conforms to Good Manufacturing Practices, backed by certifications including AYUSH GMP, USFDA Organic, ISO 22000:2018 and vegan approval, so the same facility can serve domestic and export markets. - **The parent is the customer and the channel** - manufactured goods are sold to Sriveda Sattva Private Limited at arm’s-length prices, and the parent then distributes them through its own network; the company also runs a parallel distributor-and-retailer network that sells Sriveda Sattva’s products through its network, creating a two-way trading relationship. - **Pull, don’t push** - the marketing strategy relies on a “Pull Mechanism” that uses the brand’s reputation and direct demonstrations rather than conventional advertising, with separate engagement approaches for national chains, local stores and export distributors. - **Farm-to-factory traceability** - a partnership with Verstegen Spices & Sauces of the EU and collaboration with the Sri Sri Institute of Agricultural Sciences Trust mean the company can source chillies and other produce directly from farmers trained in natural farming, giving it a supply chain that is both traceable and sustainability-certified. ## 2. Green and clean energy: a solar-and-sewage platform under a leased brand **Launched in FY25 under the brand “Hyenr” - licensed from the parent for a 1% royalty - this division installs rooftop and ground-mounted solar plants, runs EV charging stations and sells a patented sewage-treatment system that works without electricity.** - **Empanelled for the government rooftop scheme** - the company is registered with the Ministry of New and Renewable Energy to deploy residential rooftop solar under the Pradhan Mantri Surya Ghar Muft Bijli Yojana across Maharashtra, Telangana, Odisha and Madhya Pradesh, giving it a direct pipeline of subsidised household projects. - **A 10 MW calling card** - a utility-scale solar installation at Pavagada, Karnataka, plus new ground-mounted projects of 2.25 MW and 2 MW in the same state, provide proof that the company can handle larger commercial and industrial jobs, not just rooftops. - **Sewage treatment with zero electricity** - the patented BIO-Green STP uses a nature-based process that produces no odour, no machine noise and an output BOD below 5 PPM (far cleaner than the Indian standard), making it a viable option for residential complexes and municipalities that want to avoid chemical and energy costs. - **EV charging as a new vertical** - a 60 KW DC fast-charging station already operates in Bangalore, and the company is building more infrastructure to capture early demand as India’s electric-mobility transition accelerates. - **Two new subsidiaries to hold the assets** - Source Natural Solar Private Limited (incorporated February 2026) will own and operate grid-connected solar projects, while Source Natural Estates Private Limited (incorporated June 2026) will acquire land and lease it to special-purpose vehicles for renewable-energy and waste-management projects, separating the asset-heavy side from the operating company. # Group structure and partners **The company is a subsidiary of Sriveda Sattva Private Limited (the “Sri Sri Tattva” entity), and the same three directors sit on both boards - the parent is simultaneously the company’s biggest customer, its brand licensor and its distribution backbone.** - Sriveda Sattva buys the company’s Ayurvedic output at arm’s-length prices and sells it onward through its own network, under a related-party contract worth up to ₹50 crores. - The “Hyenr” brand used by the energy division is leased from Sriveda Sattva under a trademark licensing agreement, with a royalty of 1% of turnover and a refundable security deposit of ₹5 crores paid by the company. - Two wholly owned subsidiaries were incorporated in 2026 to hold solar assets and land respectively, neither yet operational; the promoter group has no other interest in them. - The company’s farmer-training partner is the Sri Sri Institute of Agricultural Sciences & Technology Trust, and its European spice-traceability partner is Verstegen Spices & Sauces B.V., a family-owned Dutch brand operating since 1886.