Shriram Asset Management Company is India’s first listed asset manager - it runs a mutual fund and a portfolio management service for wealthy individuals, both built on the same “Growth at a Reasonable Price” investment philosophy. Incorporated in 1994 and revived in 2013 after a dormant stretch, the company now operates as “Shriram AMC 2.0,” a phase defined by a deep partnership with South African financial giant Sanlam, which infused growth capital and became a co-promoter in FY26. The recurring approach is to make disciplined, long-term investing accessible - from a ₹250-a-month micro-SIP for first-time savers to quant-driven portfolios for institutions - while leaning on the vast distribution reach of the Shriram Group and the analytical muscle of its new global partner. # Business segments A single investment-management engine, expressed through two client channels - a mutual fund for the mass market and a portfolio management service for high-net-worth individuals - both running on the same quantamental investment framework. ## 1. Shriram Mutual Fund: the core engine for retail and institutional savings **A ten-scheme mutual fund that earns management fees on daily assets, using a proprietary quantamental framework to pick stocks and bonds while reaching customers through the Shriram Group’s network of over 4,400 branches and 1.6 lakh agents.** - **Paid a slice of the assets, every day** - the business earns management fees calculated as a percentage of the daily net assets of each scheme, so revenue rises directly with AUM (assets under management) rather than with transaction volumes. - **Machines screen, humans decide** - since September 2023, all equity schemes use the in-house “Enhanced Quantamental Investment” framework, which screens for stocks with lower volatility, higher momentum and reasonable valuations; fundamental analysts then review each pick and add their own high-conviction ideas before the final portfolio is built. - **A fund for every pocket of cash** - the ten schemes span equity, hybrid and fixed-income categories, from the Flexi Cap Fund (launched 2018) to the Overnight Fund (launched 2022) and the Money Market Fund (launched January 2026), which alone gathered over ₹442 crore in its initial offer, targeting corporate treasuries and retirees who need a low-risk place to park idle cash. - **The ₹250 entry point** - the “Chhoti SIP” lets customers start investing with as little as ₹250 a month, deliberately designed to pull first-time investors and households outside the top 30 cities into the formal savings fold. - **Distribution rides the parent’s rails** - 27,090 empanelled distributors sell the funds, but the real reach comes from the Shriram Group ecosystem: Shriram Finance took a mutual-fund distribution licence, and a “Salary SIP” platform embedded in the Group’s HR portal has already registered over 14,000 systematic investment plans from employees across the conglomerate. ## 2. Portfolio Management Services: concentrated portfolios for wealthy individuals **A young, six-product PMS business launched in late 2024 that charges management fees on discretionary and non-discretionary portfolios, using a dynamic factor model designed to adapt to market regime changes.** - **Three flavours of discretion** - the discretionary PMS offers three strategies: Shriram LEAPS and Shriram Future GEMS (both domestic equity) and Shriram Liquid PMS (debt), all launched December 16, 2024; Future GEMS returned 30.32% since inception against a falling benchmark, while LEAPS delivered 8.38% in the same period. - **Three more where clients call the shots** - the non-discretionary line, rolled out between June and November 2025, includes an equity strategy, a mutual-fund strategy, and a liquid strategy, giving HNI clients exposure while retaining final say on trades. - **A smarter churn engine** - the PMS portfolios run on a dynamic factor approach developed during FY25, which adapts its stock-selection model as market conditions shift, aiming for lower turnover and greater tax efficiency than a static quant model would deliver. - **Sold through the family network** - distribution agreements are in place with five Shriram Group entities - Shriram Insight Share Brokers, Shriram Finance, Way2wealth Brokers, Shriram Fortune Solutions and Shriram Wealth - giving the PMS desk a direct line to the Group’s existing wealthy clients. # Group structure and partners **A standalone company with no subsidiaries, jointly controlled by Shriram Credit Company and South Africa’s Sanlam - a partnership that supplies both capital and investment-engineering know-how.** - **The holding chain runs through Chennai** - the immediate promoter is Shriram Credit Company Limited, an RBI-registered NBFC; it is held by Shriram Investments Holdings, which is in turn held by Shriram Capital - and Sanlam already owns 40.7% of Shriram Capital, so the partnership is a deepening of an existing group-level relationship. - **A clean corporate structure** - the company has no subsidiaries, joint ventures or associates as of March 2026, having exited its Sri Lankan associate in prior years.