### **Overview** **TCC Concept Limited** (BSE: 512038) is a technology-driven enterprise transforming India’s commercial real estate, digital infrastructure, and enterprise technology landscape through innovation, data intelligence, and scalable digital ecosystems. Founded in 2019 (and formerly known as Aaswa Trading and Exports Limited), the company has evolved into a multi-vertical technology platform with a national footprint, integrating real estate services, data center infrastructure, and AI-powered software solutions. TCC Concept operates through four core business verticals: - **Brantford India** – Flexible and enterprise office space aggregation. - **ALtRr Software Services Limited** – AI-driven real estate technology platform (TryThat.ai). - **NES Data Private Limited** – Enterprise-grade, energy-efficient data centers. - **Synthar Data Storage** – Secure, sovereign data storage and cloud solutions. Headquartered in Pune, the company leverages automation, data analytics, artificial intelligence (AI), and machine learning (ML) to optimize operations across sectors and deliver value in a post-pandemic digital economy. --- ### **Strategic Transformation & Key Milestone (Oct 2025)** In a landmark move, **TCC Concept Limited has approved the 100% share-swap acquisition of Pepperfry Limited**, India’s largest omnichannel marketplace for furniture and home goods. This strategic acquisition marks TCC’s expansion into consumer-facing e-commerce and integrated retail ecosystems. - **Pepperfry**, founded in 2012, operates over 150 physical studios across 100+ cities and maintains a robust e-commerce platform with third-party vendor participation, assisted buying, and a dedicated supply chain. - Key subsidiaries include **Pepperfry Modular**, **Clouddio Sleep**, and **Pepcart Logistics**, supporting end-to-end operations. - Post-acquisition, TCC will leverage Pepperfry’s brand equity, omnichannel reach, and logistics network to: - Expand product catalog and city-level penetration. - Enable faster fulfillment and supply chain optimization. - Drive operational synergies in merchandising, sourcing, marketing, and digital infrastructure. This move aligns with TCC’s vision to build **large-scale, technology-powered consumer platforms** with strong brand presence and scalable digital backbones, all while retaining Pepperfry’s founding leadership and operational autonomy. --- ### **Core Business Verticals** #### **1. Brantford India – Technology-Driven Commercial Real Estate** Brantford, founded in 2019 by real estate veterans **Umesh Kumar Sahay** and **Abhishek Narbaria**, is India’s fastest-growing **flexible office space aggregator**. It offers AI-enabled solutions across the commercial real estate value chain. **Key Features:** - Operates in 8 major Indian cities with 120+ consultants. - Serves 2,000+ registered users and facilitates **300+ co-working transactions annually**. - Generates **100+ leads per day** through AI-driven lead scoring and analytics. - Revenue streams: - **Enterprise Office Solutions** (managed spaces) - **Co-Working Retail** - **Conventional Brokerage (Tech-enabled)** - **Turnkey Project Execution** - **Independent Project Business (margin-based)** - Operates on a **zero-brokerage model**, charging B2B partners instead of end-clients. - Utilizes **Augmented & Virtual Reality (AR/VR)** and **Automated Property Listing (APL)** AI tools for faster decision-making. **Growth Metrics (FY23):** - Revenue: ₹11.23 crores | EBITDA: ₹4.20 crores - Forecasted ~194% revenue growth and >60% EBITDA margin in FY24. Post-pandemic return-to-office trends and phased-out work-from-home policies have accelerated demand, positioning Brantford as a key enabler of hybrid and agile workplace models. --- #### **2. ALtRr Software Services – AI-Powered Real Estate Tech Platform** **TryThat.ai** (also known as Decision Assist Solutions) is ALtRr’s flagship AI-powered platform revolutionizing real estate operations. **Platform Capabilities:** - **Verified B2B database** with access to decision-makers. - **AI-guided lead generation, engagement, and nurturing tools**. - **Real-time market analytics, pricing data, and customer behavior insights**. - **Social-style interface** for professional networking and outreach. **Future Roadmap (FY 2024–25):** - Full-stack SaaS ecosystem launch, including: - Productivity CRM - Recommendation Engine - OKR Tracker - Facility Management Module **Expansion Focus:** - Into smart cities, healthcare, logistics, and retail sectors. - International expansion via **open-platform frameworks** and **public infrastructure projects**. - Integration of **IoT, machine learning, and predictive maintenance**. TryThat.ai is positioned as a **one-stop solution for real estate developers, brokers, and enterprises**, enhancing efficiency, transparency, and profitability. --- #### **3. NES Data – Tier-III/IV Energy-Efficient Data Center Infrastructure** NES Data operates as TCC’s **digital infrastructure arm**, delivering secure, scalable, and eco-friendly data center solutions across India. **Current & Planned Facilities:** - **4 MW Tier-III Data Center** commissioned in **Pune (Hinjewadi)** – fully leased to a leading data infrastructure provider. - **10 MW Tier-III expansion** underway in Hinjewadi. - **2 MW modular facility (expandable to 10 MW)** planned in **Assam** under a **Government of Assam Letter of Intent**. - **100 MW hyperscale data center campus** in development across India over the next 3 years. **Key Features:** - Modular, scalable, and energy-efficient designs. - Colocation, white space, caged suites, and 24x7 managed services. - Focus on **edge computing**, **data sovereignty**, **renewable energy integration**, and **AI-driven facility management**. NES Data serves both **internal group operations** and **external enterprises**, supporting India’s digital transformation and the Atmanirbhar Bharat initiative. --- #### **4. Synthar Data Storage & MyFlopy.com – Indigenous Cloud & Data Sovereignty** TCC has launched **MyFlopy.com**, an India-based, **sovereign cloud storage platform** offering: - **Up to 10 GB free storage**. - Android accessibility targeting India’s large mobile user base. - Compliance with Indian **data protection and privacy standards**. This initiative strengthens TCC’s footprint in **secure, domestic digital infrastructure**, positioning it as a key player in national data security and digital resilience. --- ### **Technology & Innovation Integration** TCC Concept is at the intersection of **real estate, digital infrastructure, and enterprise technology**, driven by: - **AI and ML** for demand forecasting, lead scoring, and automated workflows. - **Data sovereignty and privacy-first architecture**. - **Automation and digital twin modeling** in project management. - **API-first platform design** enabling seamless integration across Brantford, TryThat.ai, NES Data, and Pepperfry ecosystems. The company’s innovation hub continuously develops **custom enterprise solutions**, including tailored software, business strategies, and digital transformation frameworks. --- ### **Leadership & Governance** - **Mr. Umesh Kumar Sahay** – Chairman & Managing Director Co-founder of Elves Technology, EFC Ltd (2M+ sq. ft. office space developed), and Brantford. Instrumental in real estate and infrastructure development. - **Mr. Abhishek Narbaria** – Director & Co-Founder Technocrat entrepreneur with 22+ years in real estate, data centers, and IT. Key driver behind TryThat.ai and EFC Ltd. - **Mr. Nikhil Bhuta** – CA with 25+ years in finance leadership (CFO, CEO roles). Successfully raised capital on BSE, LSE AIM, and secured funding from SoftBank. - **Mr. Rajesh Chandrakant Vaishnav** – Independent Director Veteran entrepreneur and pioneer in India’s greeting card industry; brings strategic governance and land development expertise. --- ### **Financial & Operational Highlights (as of Sep 2025)** - **Brokerage Segment Revenue:** ₹56.16 crores (+35.3% YoY) - **Leasing Segment Revenue:** ₹15.45 crores - **IT Services Segment Revenue:** ₹11.60 crores - **Data Center Capacity:** 4 MW live, 100 MW planned in 3 years - **Pan-India Presence:** 8 cities | 120+ consultants | 2,000+ users --- ### **Strategic Vision (2025–2027)** 1. **Post-Acquisition Integration:** Seamlessly integrate Pepperfry’s e-commerce platform with TCC’s supply chain, AI tools, and digital infrastructure to create a powerful consumer tech ecosystem. 2. **Platform Synergies:** Leverage cross-vertical integration – e.g., using TryThat.ai for Pepperfry’s vendor lead generation, Nes Data for cloud hosting, and MyFlopy for secure data management. 3. **Sustainability & Digital Enablement:** Drive green operations in data centers, promote flexible work models, and support India’s digital economy. 4. **Geographic Expansion:** Scale into Tier-II/III cities and Northeast India (Assam facility), and explore international markets for ALtRr and cloud services. 5. **Future-Ready Infrastructure:** Invest in AI, edge computing, quantum-resistant security, and IoT for real-time performance optimization. ---