Thrive Future Habitats Limited is a contract manufacturer that makes the lotions, shampoos, and sanitizers you see on store shelves - but for other companies, not under its own name. Born from a personal-care division founded in 1986 within the 115-year-old Ador Group, the company spent decades as a behind-the-scenes production partner for household brands like Unilever and Himalaya. In early 2025, a new owner took control with plans to add a real estate division, but the factory in Puducherry - and the simple idea of making products for brands that need them - remains the engine that runs the business today.
Business segments
Two engines at different stages - a contract-manufacturing mainstay that does the heavy lifting, and a clean-beauty platform that has been wound down to near zero.
1. Contract manufacturing: the factory behind the brands
The company runs a single, licensed factory in Puducherry that turns formulations into finished bottles, tubes, and bulk containers for everyone from large FMCG houses to small digital-first startups.
- One-stop shop for brands - it handles product development, raw-material sourcing, testing, manufacturing, packaging, warehousing, and even just-in-time inventory management, so a brand can hand over a concept and receive finished goods ready to sell.
- A library of 5,000 ready formulas - built over more than 25 years of formulation work across skincare, haircare, and bath & body categories, this digital catalogue lets young brands pick a starting point instead of developing a product from scratch.
- Flexible batch sizes - the factory has equipment for both small and large runs, with packaging that spans 5 ml bottles up to 50-litre drums, and it sets low minimum order quantities specifically to attract emerging brands that cannot meet the volume thresholds of larger manufacturers.
- Licensed for liquids, creams, and powders - it holds cosmetic, Ayush, and pharmaceutical manufacturing licences, plus an alcohol licence with expandable sanction, which gave it one of India's largest alcohol-based sanitizer capacities during the pandemic surge.
- A tight crew and a focused footprint - the company streamlined operations into one Puducherry facility with higher productivity, and as of March 2025 it employed just seven permanent people, keeping the operation lean.
2. Own brands and the Sublime Life platform: a clean-beauty experiment on pause
Through a subsidiary called 1908 E-Ventures, the company built a digital marketplace for clean skincare and a small portfolio of its own brands - then scaled it down sharply when cash ran low, leaving the subsidiary with zero turnover as of March 2025.
- A curated clean-beauty marketplace - the platform, Sublime Life, listed more than 160 international and homegrown brands (including Martiderm from Spain and Juicy Chemistry from India) and served over 100,000 customers with an average order value of roughly ₹1,250.
- Vertically integrated from the start - because the parent company already had the Puducherry factory, 1908 could offer partner brands manufacturing, formulation, supply-chain management, and marketing alongside retail distribution on the platform.
- Acquisitions to fill the shelf - 1908 bought the D2C home-cleaning brand Santic in late 2020 and the skin-and-hair-care brand Coccoon in early 2022, adding ready-made product lines to its own stable.
- Shuttered when losses mounted - in July 2023 the subsidiary's board resolved to cut headcount, marketing, and technology spending because of a precarious cash position; by FY24 the parent had impaired its entire investment, and the subsidiary reported turnover of zero for the year ending March 2025.
Group structure and partners
A change of control in March 2025 brought in a new promoter group with a real estate mandate, while the company moved to clean up its legacy subsidiaries.
- Old house, new owners - the company was historically part of the Ador Group, with J B Advani and Company Private Limited as the promoter; in March 2025, Thrive Future Habitats Infra Private Limited and individuals led by Arvinder Singh Pasricha bought a 35.47% stake from the outgoing promoters and launched a mandatory open offer, ending with a 72.49% combined holding.
- A real estate pivot in the charter - the company amended its object clause to add real estate business, is seeking shareholder approval to change its name to Thrive Future Habitats Limited, and plans to shift its registered office from Mumbai to New Delhi.
- Subsidiary clean-up underway - as of March 2025 the company held 52.75% of 1908 E-Ventures and 58% of Aura Flow (formerly Anatomicals Ador India); it sold the Aura Flow stake in March 2026 for a nominal sum and is in the process of buying out the remaining shareholders of 1908 E-Ventures to make it a wholly owned subsidiary by end-2026.
- Joint ventures that faded - a men's grooming venture with cricketer Ravi Shastri (23 Yards India) and a bath-and-body joint venture with Anatomicals UK were both launched with fanfare but generated negligible activity; the Anatomicals JV had zero turnover by FY25.