### **Overview** Toyam Sports Limited (TSL) is a pioneering, publicly listed sports management and promotion company on the Bombay Stock Exchange (BSE) and Multi Commodity Exchange of India Securities and Exchange Board of India (MSEI), uniquely positioned as the only Indian listed entity focused exclusively on sports production, event management, and athlete development. Originally incorporated as Toyam Industries Ltd., the company rebranded to **Toyam Sports Limited in November 2022** to reflect its strategic pivot toward building a global, diversified sports ecosystem. Led by CMD Mohamedali Budhwani and supported by high-profile brand ambassadors like actor Suniel Shetty and MMA icon Ritu Phogat, TSL has rapidly evolved from an industrial enterprise into a dynamic force in Indian and international sports, with core focus areas in **Mixed Martial Arts (MMA), cricket, tennis, and sports merchandise**. --- ### **Core Business Strategy** TSL’s business model revolves around creating **valuable sports intellectual properties (IPs)** through the production, promotion, and management of leagues and reality-based talent platforms. The company emphasizes three key pillars: - **Athlete Development**: Grassroots scouting and elite training pathways. - **Global Expansion**: International league ownership, partnerships, and cross-border events. - **Monetization & Brand Ecosystem**: Sponsorships, media rights, digital content, and consumer products. The company aims to generate early cash flows from cricket, while building long-term value in emerging sports like MMA—targeting disproportionate valuation gains as these sports gain mainstream appeal. --- ### **Key Strategic Initiatives by Segment** #### **1. Mixed Martial Arts (MMA) – Flagship Growth Vertical** TSL is India’s first and foremost promoter of professional MMA, having launched the **Kumite-1 League (K1L)** in December 2021 in association with boxing legend Mike Tyson. Key milestones include: - **Kumite 1 Warrior Hunt** - India’s first MMA reality talent hunt TV/web series, launched in **February 2023** on MX Player. - Season 1 sponsored by SATSports and ThumsUp; produced in collaboration with Endemol Shine India and Oneway Films. - Designed to discover and train undiscovered Indian fighters for global competition. - Winners receive international training and a chance to represent **Team India** at the Kumite-1 World Championship. - **Fight Nights & Talent Pipeline** - Plans for **periodic MMA fight nights** across 2025 to build audience engagement and identify talent ahead of future “Warrior Hunt” seasons. - First international MMA championship held in **Qatar (July 2024)** in partnership with SSSE, marking TSL’s global expansion. - Future IP rollouts include **Kumite 1 MMA Asian Championship** and **Kumite 1 Warrior Hunt Asia**. - **Strategic Collaborations** - Partnered with **MX Player** (India’s largest free digital platform, 280M+ MAUs) for content distribution since 2021. - Exclusive 3-year contract with **Ritu Phogat**, Commonwealth Gold Medalist and MMA star. - Advisory board featuring **The Great Khali** and **Yogeshwar Dutt** to guide athlete development standards. --- #### **2. Cricket – Core Revenue Driver** Cricket remains central to TSL’s global strategy, leveraging the sport’s massive viewership and fanbase across South Asia and beyond. - **Franchise Ownership & Leagues** - Acquired **Toyam Hyderabad** in the **Legends League Cricket (LLC T20)** in 2024 — the team reached semifinals and was broadcast globally via **Star Sports** and OTT platforms. - Launched the **Qatar Premier League (QPL)** in collaboration with subsidiary **Pacific Star Sports (PSS)**. - Holds rights to organize T10/T20 leagues in **Kenya, Greece, Sri Lanka, Tanzania, and Mauritius** via its 51% stake in PSS (acquired Sep 2023). - Rebranded and revived the **Rajasthan Cricket League (RCL)** through a JV; previously attracted up to 15,000 spectators per match. - **International Sponsorships & Partnerships** - **Title Sponsor** of the **India-Bangladesh ODI Series (2023)** — streamed on SonyLiv, MX Player, and Ten Sports. - ‘Powered By’ Sponsor of the **Lanka Premier League 2022**. - Associate sponsor of **Road Safety World Series 2022**, featuring legends like Sachin Tendulkar. - Organized **Africa Cup T20** with Corcom Media Ventures, involving 8 national African teams. - **Grassroots Development** - Partnered with **Tanzania Cricket Association (TCA)** and **Oman Cricket Academy** to promote youth cricket and league development. - Scouting initiative led by former Aussie cricketer **Ian Hogg**, traveling across rural India in a rickshaw to find undiscovered talent for a reality bootcamp. --- #### **3. Tennis & Multi-Sport Initiatives** TSL is expanding beyond combat and team sports into tennis and other disciplines. - **World Tennis League** - Fielded the **TSL-Hawks** franchise, finishing **runners-up in December 2024**. - Featured global stars: **Aryna Sabalenka, Taylor Fritz, Sumit Nagal**. - Secured **Gulf Land (UAE real estate giant)** as title sponsor, signaling strong brand appeal. - **Football Expansion** - Actively exploring acquisition of an Indian football team to enter one of the world’s **fastest-growing sports by participation and viewership**. --- #### **4. Digital & Global Content Distribution** TSL leverages digital platforms to scale its reach and monetize content internationally. - **Swerve TV Partnership (July 2024)** - Collaborated with U.S.-based OTT platform **Swerve TV** (200M+ active users across 22 platforms) to distribute *Kumite 1 Warrior Hunt* in **North America**. - Averages over **1 million viewing hours/month** — enabling international revenue generation. - **Broadcast Reach** - Content streamed across MX Player, Star Sports, SonyLiv, Crictracker, Athrangi, and ThumsUp’s digital networks. - Reality show expected to surpass **1 billion views** cumulatively. --- #### **5. Merchandising & Consumer Products (K1L Brand)** TSL launched its own **sports accessories and apparel brand, ‘K1L’**, available on **Amazon, Flipkart, and Myntra**, targeting affordability and mass market access. - Offers MMA gear: gloves, pads, uniforms, shakers, dry-fit wear. - Plans to expand into **athletic leisure**, **gym apparel**, and **nutraceuticals/wellness products**. - Positioned as a key engagement tool to deepen fan loyalty and diversify revenue. --- ### **Technology & Innovation** - Partnered with **EliteFit.AI (Dec 2021)**, a Singapore government-backed AI fitness tech firm, to distribute real-time feedback fitness solutions in India. - Entry into the **$60 billion projected online fitness market**, using a B2B2C model to serve fitness apps, enterprises, and end users. --- ### **Recent Highlights (2025–2024)** - **September 2025**: Announced plans for **periodic MMA fight nights** to sustain momentum ahead of next "Warrior Hunt" season. - **February 2025**: Hosted **Foundation Day Cup in Dammam, Saudi Arabia** – **Kingdom’s first large-scale domestic cricket league**, featuring international players. - **December 2024**: TSL-Hawks **finish runners-up** in World Tennis League with elite player roster. - **2024**: Entered Legends League Cricket with **Toyam Hyderabad**, reaching semifinals with global broadcast. - **2023–2024**: Expanded into Qatar, Greece, Tanzania, and Africa via PSS; strengthened global cricket footprint.