### **Overview** ACC Limited, a flagship company in the building materials sector and a part of the Adani Group since 2022, is India’s first and foremost Portland cement and Ready-Mix Concrete (RMX) manufacturer. With nearly 90 years of leadership in innovation, technology, and sustainable construction, ACC operates across a vast network of **19 cement plants** and **102 RMX units** in 19 states. As part of Adani Cement’s consolidated business (alongside Ambuja Cements), ACC is driving industry transformation through digitalization, sustainability, and aggressive capacity expansion. ACC is transitioning from a product-centric to a **service-driven, solutions-based business model**, with a strategic focus on premium products, green construction, and deep customer engagement. The company holds a leading position in the **Individual Home Builder (IHB)** and **contractor segments**, and is recognized for iconic brands such as **ACC Gold**, **ACC Silver**, and **ACC ECOMaxX**. --- ### **Strategic Pillars (Post-Adani Acquisition)** Since the Adani Group took control in September 2022, ACC has been restructured around three core pillars: - **Growth through organic and inorganic expansion** - **Cost leadership and operational efficiency** - **Sustainability and ESG excellence** The integration with the Adani ecosystem has enabled access to captive coal, renewable energy, port-rail logistics, and advanced digital infrastructure — positioning ACC as a **low-cost, high-efficiency** cement producer. --- ### **Capacity & Expansion** ACC is on track to achieve **140 MTPA (million tonnes per annum)** of cement production capacity by **FY28**, supported by a clear roadmap of organic and inorganic growth: - **Current Cement Capacity (2025):** ~91 MTPA (97 MTPA including Orient Cement) - **Clinker Capacity:** 56 MTPA (expected to reach 89 MTPA) - **Future Projects:** Brownfield expansions in **Bathinda (Punjab)**, **Marwar (Rajasthan)**, and **Sankrail (WB)**; new clinker/grinding units in **Bhatapara (Chhattisgarh)**, **Sindri (Jharkhand)**, and **Salai Banwa (UP)** - ACC and Ambuja together now have over **100 MTPA** of combined capacity — a 50% increase in 30 months — and target **140 MTPA by FY28** Coal & limestone security is ensured through: - **10 new limestone mines** acquired in Rajasthan, Gujarat, Odisha, etc. (586 million tonnes reserves) - Captive coal mines: **Gare Palma**, **Dahegaon Gowari**, and **Lama Tola** (meeting ~50% of kiln coal needs) --- ### **Digital Transformation & Innovation** ACC is at the forefront of India’s cement industry digital revolution: #### **AI & Centralized Command Center** - **CiNOC (Cement Network Operating Centre):** Launched in Ahmedabad, integrates **Agentic AI** and **Operations Research (MILP)** for autonomous decision-making across sales, logistics, and production. - **Real-Time Optimization:** Using data analytics, supply chain AI, and **Power BI dashboards** for clinker allocation, demand forecasting, and logistics planning up to a year ahead. - **Digital Platform:** 124 automation bots saving **160,000+ man-hours**, CRM used by **3,000+ staff**, and a contractor platform serving **620,000+ users**. #### **Industry 4.0 Implementation** - Robotics, drone-based maintenance, automated quality testing, and AI-powered predictive maintenance in plants. - **'Plants of Tomorrow'** initiative: Real-time monitoring via **Technical Information System (TIS)** and **PACT dashboards**. - Deployment of **Blue Yonder** for demand/supply forecasting and **Transport Analytics Center (TAC)** for logistics efficiency and CO₂ reduction. --- ### **Ready-Mix Concrete (RMX) Business** - **Network:** 102 plants across 54 cities, active in the sector for over **30 years**. - **Positioning:** A key **growth engine** with GRIHA, EPD, and GreenPro certifications. - **Green Leadership:** - **34–38% of RMX sales** come from **value-added, eco-friendly solutions**. - Flagship product: **ACC ECOMaxX** (GreenPro-certified, reduces CO₂ by 30–100%), accounts for **11% of RMX sales**. - Other innovations: **ACC Coolcrete**, **ACC Bagcrete**, **ACC AEROMaxX**, **ACC Feathercrete** - Expansion: 14 new RMX plants commissioned under Adani; 10 **internal project-based plants** supporting Adani infrastructure. --- ### **Sustainability & Decarbonization** ACC is a leader in green cement manufacturing: - **90% of cement portfolio** is **blended (PPC)**, low-carbon products. - **Waste Co-processing:** Manages **8.2 lakh tonnes** of industrial/municipal waste annually with **zero residue**. - **Energy Transition:** - 218 MW of **Waste Heat Recovery Systems (WHRS)**; targeting 30% of energy from WHRS at full capacity. - Investing in **1,000 MW renewable energy**: **300 MW operational**, full commissioning by **FY26**. - **Alternative Fuels (AFR):** Targeting **30% substitution** (currently >20%). - **CCUS and Net Zero Roadmap:** R&D underway on **carbon-neutral concrete** and **Ultra-High-Performance Concrete (UHPC)**. --- ### **Product Portfolio** ACC offers a tiered, application-specific product range: #### **Cement:** - **Super Premium:** ACC Gold Range (e.g., **Gold Water Shield** – water-repellent, market leader since 2013) - **Premium:** ACC Silver Range (value-conscious) - **Performance Cements:** - **ACC Suraksha Power/Power+** (long-term strength, tamper-proof packaging) - **ACC HPC Long Life** (high-density concrete) - **ACC F2R Superfast** (rapid strength gain) - **ACC Concrete+ Xtra Strong** (enhanced binding) #### **Solutions & Products (S&P):** - **Construction Chemicals:** ACC ADMIX (PCE-based superplasticizer), LeakBlock range (LB 202, LB 303) - **Dry Mortars:** ACC Xtra Strong tile adhesives (XT series), LB 101 Waterproof Plaster - **Precast:** ACC+ blocks, bricks, cover blocks, railway copings #### **Innovations:** - **ACC Thermofillcrete** (heat-dissipating concrete) - **ACC Suraksha NX Antiwashout Concrete** (for high-water-table foundations) - **ECOPact** (launched with Holcim, low-carbon concrete) --- ### **Market & Branding Strategy** ACC has strengthened brand equity and visibility across B2B and B2C channels: #### **Marketing Impact (Oct 2025)** - **IPSOS Brand Research:** High top-of-mind recall and consumer preference in key Indian states. - **"Adani" brand association:** Increasingly linked with **cement and building materials**. - **Sponsorships:** Gujarat Giants (Pro Kabaddi League) for mass visibility. - **Cinema Advertising:** High-impact campaigns across multiplexes and single screens. - **Reach:** Over **300 million people** touched through multi-platform engagement. #### **Campaigns & Loyalty** - **Premium Positioning:** Promotions for **ACC Gold** with seasonal water-repellent messaging. - **Loyalty Program:** **Atoot Bandhan 2.0** — 43,594 contractors enrolled, earning points for site registrations, purchases, and referrals. - **Content Marketing:** Relaunch of **"Heroes of Adani"** documentary series showcasing dealer success stories. #### **Distribution Network** - **43,000+ retailers & sub-dealers** (expanded from 39,600 in 2024) - **13,000+ channel partners** - **80–81% of sales** through **retail/trade segment**, primarily serving IHBs - Dedicated **B2B and B2C teams**, **technical service network** of **1,000+ engineers** --- ### **Sales & Marketing** - Focus on **10 high-growth states** (UP, Rajasthan, Gujarat, Maharashtra, etc.) - Push towards **B2B sales growth**, aiming to increase from **21% to 25%** of total sales by FY27. - Target: Increase **premium product share** in trade sales from **22% to nearly 30%**. - **Digital Lead Generation:** Mobile apps (Dealer Connect, Concrete Direct), social media engagement, construction apps, and influencer targeting via **Ambuja Knowledge Centre (AKC)**. --- ### **Financial & Operational Highlights** - **Cost Leadership Target:** Reduce cost to **₹3,650/ton by FY28**, down from previous targets. - Achieved through: - **Fly ash security** from Adani power plants (35% of cement input) - **Dedicated rail rakes:** 11 GPWIS for clinker, 62 BCFC for fly ash - **Green power** and **captive coal** reducing fuel costs - **Supply Chain Optimization:** - Linear programming-based S&OP with real-time order allocation system in development - Multi-modal logistics: rail, sea, BCTs (Bulk Cement Terminals) --- ### **Corporate & Governance** - **Ownership:** Adani Group owns **63.15% of Ambuja Cements**, which holds **50.05% of ACC**; Adani directly holds **6.64%** in ACC. - **Subsidiaries:** ACC Mineral Resources Ltd, Bulk Cement Corp India Ltd, ACC Concrete South Ltd, Asian Concretes & Cements Pvt Ltd. - **Joint Ventures:** 49% stakes in 4 MP AMRL coal JVs, 40% in Aakaash Manufacturing (RMX), 50% in OneIndia BSC (shared services).