NSE:ACE management interview: ACE Enters Heavy Crane Market! Management Reveals Expansion Strategy | Business News | ET Now
ET Now, 2026-07-06. Video: https://www.youtube.com/watch?v=Y0cOffBXukA
- JV investment terms: ACE and Japan's KATO have established a 50:50 joint venture for heavy-duty cranes with an upfront investment of up to ₹200 crore split equally between both partners.
- Revenue and production targets: Commercial production is slated to begin as early as Q3, with management targeting ₹300 to 400 crore in revenue over a two- to three-year horizon.
- Go-to-market strategy: The joint venture will focus on the Indian domestic market for the first 1.5 to 2 years via ACE's network, before scaling global exports through KATO's international distribution channels.
- Anti-dumping duty status: While the DGTR has recommended anti-dumping duties on imported Chinese heavy cranes to counter intense pricing competition, the Finance Ministry has yet to notify or implement the order.
- Saudi export outlook: Export volumes to Saudi Arabia slowed due to war-related shipping and freight disruptions, but momentum is expected to recover as port and logistical conditions streamline.