### **Unified Consumer Platform Stack** - Built over more than two decades, this is a **unified, omnichannel consumer intelligence platform** designed for mobile-first, connected ecosystems. - Integrates multiple **Demand-Side Platforms (DSPs)** with its proprietary **ConvergeAI Supply Cloud**, enabling supply optimization and fraud prevention. - Powered by **mDMP (mobile Data Management Platform)**, which leverages deterministic and probabilistic signals to deliver hyper-personalized targeting at scale. ### **Proprietary Technologies** - **Opticks AI**: Generative AI-powered creative engine enabling real-time generation of thousands of hyper-contextual, localized ad creatives. Automates Custom Product Pages (CPPs), keyword planning, and dynamic ad variations tailored to language, region, and user behavior. - **ConvergeAI Supply Cloud**: Optimizes media supply quality and transparency across inventory channels. - **mFaaS (Fraud Analytics as a Service)**: Real-time fraud detection powered by supervised and unsupervised machine learning, analyzing data from connected devices including smartphones, IoT, wearables, and CTVs. ### **Patents & R&D** - Holds **36 unique patent filings globally**, with **16 granted** (including in U.S., India, and Singapore). Active in AI, machine learning, blockchain, conversational AI, and ad fraud prevention. - Key patents include: - *Consumable Advertising* – privacy-conscious ad delivery - *In-app ad interaction during podcasts* - *AI-based user identification and device linking* - *Cross-device fraud detection and real-time blocking* - Has filed **15+ new patent claims related to Generative AI** (2024–2025), focusing on vernacular creative generation, contextual personalization, identity resolution, and anti-fraud. Affle achieved **ISO/IEC 27001:2022 certification**, validating its robust information security and data governance practices. --- ## **Target Verticals: EFGH Framework** Affle organizes its business around four high-growth vertical categories known as **EFGH**, which collectively drive **100% of revenue**: - **E**: E-commerce, Entertainment, EdTech - **F**: Fintech, Foodtech, FMCG - **G**: Gaming, Groceries, Government - **H**: Healthtech, Hospitality & Travel, Home & Utilities The company employs **dedicated vertical-focused teams and platform optimizations** to deliver industry-specific KPIs with deeper user intent insights, enhancing client ROI. --- ## **Market Presence & Geographic Reach** Affle 3i operates globally across **Asia, North America, South America, Europe, and Africa**, serving both emerging and developed markets. ### **Revenue Distribution (H1 FY26):** - **73.1%** – India & Emerging Markets - **26.9%** – Developed Markets The company maintains **on-the-ground teams in key regions** to deliver culturally relevant, region-specific advertising solutions aligned with local consumer behavior, language, and media habits. ### **Device Reach:** - Reaches **3.8 billion connected devices globally** (up from 3.6 billion in earlier 2025) - Campaigns active in **over 130 countries** --- ## **Strategic Growth Initiatives** ### **Affle 3i Vision: 10X Growth Roadmap (2025–2035)** Launched in August 2025, the **"Affle 3i" strategy** is focused on achieving **10X growth** over the next decade through: - AI-led systems and automation - Global platform scaling - Expansion into new ad formats and geographies - Operational excellence in a privacy-first world ### **Growth Vision 2030** - Expand reach to **10 billion connected devices** beyond smartphones (e.g., CTV, wearables, smart home devices) - Deliver **hyper-personalized, omnichannel experiences** across online and offline consumer journeys - Build on core strengths in AI, vernacular content, and verticalization --- ## **Key Differentiators** 1. **CPCU-Based Performance Model**: Only charge on measurable conversions, not impressions or clicks. This drives advertiser trust and long-term retention. 2. **Global Emerging Markets Focus**: Unlike most listed adtech firms focused on North America and gaming, Affle has deep expertise in **India, LATAM, ASEAN, and Africa**, giving it a competitive edge. 3. **Vernacular & Video Led Engagement**: Pioneering in local language (non-English) advertising across Tier-2, Tier-3, and rural markets via AI-driven multilingual creative localization. 4. **Connected TV (CTV) Innovation**: - **CTV AI**: Proprietary platform enabling **AI-led, hyper-local, performance-driven CTV ads** on smart TVs and OTT platforms. - Launched **self-serve CTV advertising** for SMBs, lowering entry barriers. - Uses **Household ID Sync technology** for cross-device targeting between CTV and mobile. 5. **Generative AI Integration**: - Over **100 AI agents live** across coding, creatives, campaign management, and customer success. - Automates ad creative generation, keyword planning (e.g., on Apple Search Ads), and CPP optimization. - Enables **zero-latency creative localization** in multiple Indian and international languages. --- ## **Client Success & Industry Use Cases** - **PolicyBazaar (India)**: Full-funnel strategy expanded online insurance adoption. - **Fetch (USA)**: CTV-led campaign drove user growth using rewards and retargeting. - **Casas Bahia (Brazil)**: Targeted premium iOS users to drive retail sales growth. - **FREENOW (EU)**: Advanced data models and weather-based dynamic creatives increased **ROAS by 42%** and ride revenue by 20%. - **Pick n Pay (South Africa)**: Gen AI-powered multilingual strategy raised ROAS by **55%**. - **Naranja X (Argentina)**: Used Apple’s SKAN 4.0 for privacy-first user acquisition in fintech. - **Zepto (India)**: Gen AI keyword automation drove **2.4X growth in monthly conversions**. - **Tata Neu**: Multichannel campaign via mDMP led to **4.1X increase in monthly conversions**. Affle has been recognized as **Apple-certified Ads Partner**, enhancing its credibility in the iOS ecosystem. --- ## **Acquisitions & Integration Strategy** Affle follows a disciplined **inorganic growth strategy**, acquiring platform businesses and integrating them into a **single cash-generating unit**. Key acquisitions: - **Jampp** (acquired 2021): Strengthened iOS and Latin American presence; now among top 10 platforms on Apple’s SKAN Index. - **Mediasmart** (2020): Enhanced European and APAC operations. - **Appnext** (2020–2021): Expanded app discovery via OEM partnerships. - **YouAppi** (2023, $45M): U.S.-based gaming-focused app marketing platform, now integrated into Affle2.0 stack. All acquired platforms are **fully integrated** into the **Affle 2.0 Consumer Platform**, leveraging shared DMP, cloud, and AI infrastructure to unlock cross-selling and synergies. --- ## **Partnerships & Ecosystem** - **Strategic OEM & MNO alliances**: Deep integrations with Samsung, Lenovo, and others across 12+ device-level touchpoints (e.g., Galaxy App Store, Discover). - **Open Internet Champion**: Positions itself as a key alternative to Google and Facebook walled gardens, especially for advertisers seeking diversified digital spend. - **CTV & Programmatic Partnerships**: Integrated with mobile operators, ad exchanges, and content providers to offer full-funnel, cross-screen advertising.