NSE:AMAGI management interview: Amagi Media Labs’ Big Cloud & AI Push! New Deals With Matrox & AccuWeather Explained | ET Now
ET Now, 2026-04-20. Video: https://www.youtube.com/watch?v=sfJl7zaZ-m0
- Broadcast partnerships: Amagi entered a multi-year software partnership with Matrox Video to help hardware-based clients transition to the cloud, and migrated all of AccuWeather's US TV channels to its cloud infrastructure.
- Cloud market opportunity: Amagi's total addressable market stands at $16.9 billion with a serviceable market of $5.5 billion, where cloud adoption is expected to rise from the current 10% ($500+ million) to 50–60% by 2029.
- Revenue and capital deployment: The company's top 10 clients contributed approximately 38% of total revenue in Q3, while its ₹118 crore free cash flow will be deployed toward continuous R&D and global acquisitions.
- AI product strategy: The company is deploying agentic AI infrastructure, including tools like NewsPulse, to lower client operating costs and automate content transformation across social and global distribution platforms.