### **Overview** Andhra Paper Limited (APL), established in **1964**, is one of India’s leading **integrated paper and pulp manufacturers**, based in **Andhra Pradesh**. The company operates manufacturing facilities in **Rajahmundry (300 acres)** and **Kadiyam**, and currently holds a prominent position in the domestic and international paper markets. With over six decades of experience, APL is backed by **West Coast Paper Mills Limited (WCPM)**, which acquired a **72.2% equity stake** in 2019 for ₹911 crore. APL stands out as the **only paper mill in Andhra Pradesh using virgin pulp**, emphasizing **sustainability, innovation, and backward integration** into raw material sourcing through a robust farm-forestry program. --- ### **Production Capacity & Operations** As of 2025: - **Paper Production:** 259,400 metric tons per annum (TPA), or **712 tonnes per day (TPD)** - Rajahmundry: 512 TPD - Kadiyam: 200 TPD - **Virgin Pulp Production:** 220,500 metric tons per annum - **Warehouse Capacity:** 3,500 tonnes - **Employees:** ~4,800 (direct and indirect) - **Distribution Network:** 53 locations across **11 countries** - **Product Range:** 18 categories, 42 individual products The company serves diverse segments including **writing & printing, copier, industrial, packaging, and specialty papers**, with strong focus on **value-added and niche products**. --- ### **Key Product Portfolio** APL offers a wide range of **eco-friendly, high-quality** paper products, categorized under several branded lines: #### **Core Product Lines** - **Writing & Printing Papers:** - Brands: *Primavera, Primavera White, Truprint Ultra, Skytone, Write Choice, CCS* - Applications: Textbooks, journals, notebooks, diaries, commercial printing - **Copier & Office Papers:** - Flagship Brand: **Reflection** (65–100 gsm) – including *WT-70, AMC-75, Everyday-80* - Uses ECF (Elemental Chlorine Free) pulp for high brightness and environmental compliance - **Cut-Size Papers:** Economy to premium grades; compatible with all office equipment #### **Specialty & Niche Papers** - **Andhra Cup Stock / Cupstock Bottom** – for paper cups and food packaging - **Pharma Print** – for pharmaceutical inserts and labels (125% YoY growth in FY23) - **High BF Virgin Kraft / Plain Kraft Green (NS)** – high-burst strength for packaging - **Thermal Base Paper** – developed using size press tech in Kadiyam - **Carbonless, Chromo, and Thermal Papers** - **Andhra Sketch Choice** (441% YoY growth in FY24) - **Andhra Straw Paper** (94% YoY growth in FY24), **Carry Bag**, **Eco Cupstock (barrier-coated)** - **Photo & Packaging Papers:** Andhra Colour Poster Paper, Soap/Detergent Wrappers #### **Recent Innovations (2024–2025)** - **New Product Launches:** - *Andhra Azure Laid (58 gsm), Natural Shade (64 gsm), Andhra Sapphire, Andhra Pearl White, Andhra Splendor* (high waxpick for 4-color printing) - *Andhra Write Choice SS, Andhra Copier Wrapper SS* (size-press based, RJ#5 machine) - **Development Pipeline:** - **‘Better’** – a new higher-value copier paper with improved brightness and **Colorlok-like technology** - Trials with **Heubach pigment dyes** and **Akofoam-6111 defoamer** for cost and process optimization - Target brightness of **90+** for specialty grades --- ### **Strategic Focus & Growth Initiatives** #### **1. Expansion into Tissue Paper (Hygiene Segment)** - **Investment:** ₹270 crore in a **greenfield 129 TPD tissue paper plant** - **Location:** Relocated to **Rajahmundry** for better infrastructure and logistical advantages - **Timeline:** Commissioning expected in **Q1 FY26-27**, subject to regulatory approvals - **Objective:** - Diversify into **higher-margin tissue products** - Reduce dependency on traditional paper segments - Target **international markets** with strong hygiene demand (hospitality, food service) - The project leverages existing **R&D, manufacturing capabilities, and export networks** #### **2. Product Diversification & Value-Added Focus** - Shift from commodity papers to **high-margin niche products** - FY24–25 highlights: - Strong YoY growth in **Truprint Ultra, Pharma Print, Cupstock Bottom, Stiffener** - Record sales volume: **250,238 MT in FY23** (domestic: 222,344 MT) - **Zero inventory carryover** for two consecutive years – indicating supply chain efficiency - Strategy: Customer feedback-driven innovation, flexibility in product mix across machines #### **3. Operational Excellence & Supply Chain Performance** - **On-Time-In-Full (OTIF) Delivery Rate:** - **96% (FY25)** – among the highest in the Indian paper industry - **Forecast Accuracy:** 93% | **Complaint Resolution:** 80% - Maintains **balanced domestic-export mix**, allowing optimal realization of premium products #### **4. Sustainability & Backward Integration** - **Farm Forestry Program:** - Covers **~690,442 acres** - Supports **24 partner nurseries** and **~150 km radius** farmer network - **2.062 billion** saplings/seeds planted to date - **Clonal Casuarina** yields **2x more** than conventional trees (20–25% yield improvement) - **Raw Material Security:** - Reducing fiber haulage radius from 300 km → 150 km - R&D collaboration with **Institute of Forest Genetics & Tree Breeding (IFGTB), Coimbatore** - Focus on **faster-growing, disease-resistant clones**, agroforestry models, and silviculture #### **5. R&D & Technology** - **PCC Plant (Precipitated Calcium Carbonate):** Enhances product quality and competitiveness - **10 R&D Trial Plots:** Focused on genetic improvement and farming productivity - Use of **size press technology**, process optimization, and alternative raw materials to reduce costs - Continuous trials on brightness, color matching (e.g., Irgalite/Vipul dyes), and steam efficiency --- ### **Certifications & Compliance** - **ISO 9001:2015** – Quality Management - **ISO 14001:2015** – Environmental Management - **ISO 45001:2018** – Occupational Health & Safety ---