### **Overview** Arham Technologies Limited, established in 2013 and headquartered in **Nava Raipur, Chhattisgarh**, is a fast-emerging Indian electronics manufacturer and OEM focused on delivering **affordable, high-quality consumer electronics and home appliances** tailored for Indian conditions. Operating primarily under its flagship brand **STARSHINE** (premium) and its economy brand **ARATTON**, the company is strategically positioned to capture growth in **Tier II, Tier III towns, and rural India (Bharat market)** through localized manufacturing, robust distribution, and product innovation. --- ### **Core Business & Product Portfolio** The company manufactures a wide range of consumer electronics and electrical appliances with **end-to-end in-house production** for TVs, ceiling fans, and air coolers. Key products include: - **Smart LED Televisions** (32” to 85”): Available with **Google TV, webOS, and Cloud TV platforms**; ROHS certified and backed by a **3-year industry-leading warranty**. - **BLDC Ceiling Fans & Solar Fans**: Energy-efficient, BEE and BIS certified; 5-year warranty. - **Home Appliances**: Washing machines (semi-automatic), mixer grinders, pedestal/table fans, exhaust fans, and air coolers—engineered for **low voltage, water pressure, and harsh conditions**. Additionally, Arham provides **white-label manufacturing services** to regional and institutional clients, such as its **OEM agreement with Kuber Bhandar (Odisha)** for "Ego’s Smart" fans. --- ### **Manufacturing & Operational Strength** Arham leverages a **state-of-the-art manufacturing facility** in the **Electronic Manufacturing Cluster (EMC), Nava Raipur**, featuring: - **Class 1K clean rooms**, ESD-controlled assembly lines, automated stator winding, and multi-stage testing systems. - **In-house production** for TVs, fans, and coolers ensures superior **quality control and production efficiency**. - **Backward integration**: Investments in **sheet metal fabrication and injection moulding** units (₹30+ crore capex) to produce TV cabinets, fan blades, and plastic components in-house—reducing vendor dependency, cutting costs, and accelerating product development. **Total Manufacturing Capacity**: - **850,000 units/year** across product lines. - Smart TVs: **300,000 units/year** (32”–85”) - Fans: **500,000 units/year** (ceiling, BLDC, pedestal, table, exhaust) - Home appliances: **>50,000 units/year** - **Current Capacity Utilization**: ~30% - **Target FY28**: **80% utilization** to improve fixed-cost absorption and margins. --- ### **Strategic Growth Initiatives** #### 1. **Product Expansion** - Launched **AI-integrated Google TVs**, **4K large-screen TVs (75”, 85”)**, and **Solar BLDC fans**. - Entered **high-growth, high-margin segments**: - **Interactive Flat Panel Displays (IFPDs)** (43”–98”) for **smart classrooms, digital signage, and ed-tech**. - **IoT-enabled solutions** in partnership with **Magure Softwares** (MoU, Dec 2023). - **Capital expenditure of ₹18.5 crore** allocated to expand IFPD and digital signage production. - Project funded via **term loan (₹7.5 Cr)** and **internal accruals (₹11 Cr)**. #### 2. **Distribution & Market Expansion** - **National Footprint**: - Over **500 dealer partners** across **8+ states**, including Chhattisgarh, Odisha, MP, Andhra Pradesh, and parts of Uttar Pradesh. - Expanding into **Gujarat, Rajasthan, Maharashtra, Jharkhand, Bihar, and UP**. - **Southern India Push**: Strategic expansion into **Tamil Nadu, Karnataka, Telangana, Andhra Pradesh** (FY26–27 target). - **Modern Retail Partnerships**: Tie-ups with **Croma, Vijay Sales** to strengthen offline presence. - **E-commerce Growth**: Direct-to-consumer via **www.starshine.co.in** and key platforms (Amazon, Flipkart); marketing partnership with **Starshine Venture Pvt Ltd** for digital sales. #### 3. **International Expansion** - Achieved **export debut in FY25**, targeting **20% of total revenue from exports by FY27–28**. - Focus markets: **Middle East, Africa, and ASEAN**—driven by strong demand for **Indian-made, efficient, and durable ceiling fans**. - **Logistical Advantage**: Proximity to **inland port in Raipur** reduces freight and import-export costs vs. coastal hubs. #### 4. **Government & Institutional Demand** - Secured first government order: **₹27.6 lakh supply of Starshine TVs** to **Atal Nagar Vikas Pradhikaran (Chhattisgarh)**. - **Vendor registration with CSIDC (May 2024)** enables participation in state and national tenders. - Targeting **large-scale smart TV and IFPD procurement** under **government education initiatives** (e.g., smart classrooms), offering **predictable, low-credit-risk revenue**. --- ### **Brand & Marketing Strategy** - **Starshine Brand Ambassadors**: Actress **Mona Singh** engaged (Apr 2024) to boost national visibility. - **Marketing Investment**: **₹3.25 crore allocated** for advertising to strengthen brand recall. - Enhanced **brand positioning** with **longer warranties** (3 years TV, 5 years fans), **affordable large-screen TVs**, and **strong after-sales service network**. --- ### **Innovation & Technology** - **Quality-first philosophy**: Each TV undergoes standardized aging; fans pass **8-stage quality testing**. - **Digital & AI Initiatives**: - **AI-powered distributor acquisition** in collaboration with **QLead.ai** (intent analysis, lead generation). - **R&D focus** on AI-integrated solutions, smart displays, and industrial design. - **Digital India & Make in India** alignment supports regulatory access, incentives, and brand image. --- ### **Leadership & Governance** - **Mr. Roshan Jain (MD & Founder)**: B.Com (Hons.), 35+ years in electronics; drives overall strategy. - **Mr. Ankit Jain (CFO & ED)**: B.Tech (Electrical); leads finance, quality, and modernization. - **Mr. Anekant Jain (CEO, Operations)**: B.Tech (CS); focused on automation, lean practices. - **Mr. Rajeev Singh (VP Sales)**: Appointed Aug 2024; ex-Sansui, DishTV; expanding footprint in East & West India. --- ### **Key Risks & Strategic Shifts** - **Paused EV plans** (Oct 2025) to focus on core electronics and near-term growth vectors. - **Reliance on Chinese component imports** in current sourcing—partially mitigated by in-house plastic and metal fabrication. ---