### **Overview** Aries Agro Limited, established in 1969, is a leading Indian multinational player in the **specialty plant nutrition** sector. The company specializes in **primary, secondary, and micronutrient fertilizers**, including **water-soluble NPKs, chelated nutrients, bio-stimulants, and organic certified products**. With a strong legacy of innovation—such as introducing **chelation technology** and **biodegradable nutrient complexes** to Indian agriculture—Aries Agro serves over **1.79 million farmers** across **26 Indian states** and has expanded its footprint into **eight international markets**. The company operates under a robust vertical integration model supported by **three domestic subsidiaries**—Mirabelle Agro Manufacturing Pvt Ltd, Aries Agro Equipments Pvt Ltd, and Golden Harvest Middle East FZC—and leverages strategic partnerships to deliver **integrated agri-input solutions**. --- ### **Recent Performance & Financial Highlights (as of FY 2024–25)** - **Standalone Gross Revenue**: ₹778.35 crores, reflecting a **17.22% year-on-year growth** from ₹664.03 crores (FY 2023–24). - **Annual Bookings (FY 2025–26)**: ₹830.44 crores secured from **1,717 dealers** across 26 states as of September 2025. - **Revenue Target for FY 2025–26**: ₹950 crores. - **R&D Investment**: ₹277.73 lakhs in FY 2024–25 (up from ₹246.33 lakhs), representing **0.36% of gross turnover**. - **Domestic Capacity Utilization**: 76.32% of **95,400 MT per annum** installed capacity across six manufacturing units (Mumbai, Hyderabad, Chhatral, Vijayawada, Lucknow, Raipur). - **UAE Plant Output (Fujairah)**: Produced **8,751 MT** of Sulphur Bentonite and other value-added sulphur products for domestic and global markets. --- ### **Strategic Expansion & International Presence** Aries Agro is actively diversifying geographically to reduce market concentration risk and capitalize on global demand: - **Export Markets**: Growing presence in **Australia, Brazil, New Zealand, Nigeria, Nepal, Philippines, Taiwan, UAE, and the Netherlands**. - **International Operations**: Supported by: - **Golden Harvest Middle East FZC** (UAE-based subsidiary) - **Amarak Chemicals FZC** (associate company, 49% owned by Golden Harvest) - **Global Sourcing**: 18% of raw materials sourced from **China, USA, Turkey, and UAE**, ensuring supply chain resilience and cost efficiency. - **Plant Expansion**: - Groundbreaking of a new **manufacturing plant in Lucknow** - Contract signed for a **Sulphur Bentonite facility in Jebel Ali, UAE** - Expanded office in **Vijayawada** --- ### **Innovation & Product Development** Aries Agro continues to lead in crop-specific and science-driven formulations: - **Recent Product Launches (FY 2024–25)**: - *Aries Ecoshield*: Plant immunity booster - *Majorsol Soybean & Pulses Special* - *Calmax*: Plant-based calcium-magnesium supplement - *Zinc HD Gold*: Concentrated liquid zinc - **Equipment Division**: Launched new models of **knapsack sprayers, soil testing devices**, and **Magic Traps** for pest management. - **Urban & Protected Farming Initiatives**: New product lines for **urban hobbyists, hydroponics, rooftop gardens**, and **protected cultivation**. - **R&D Focus Areas**: - Suspension liquids - Controlled-release fertilizers - Nano and organic fertilizers (baseline research) - AI-driven soil scanning and **precision agriculture tools** - **Agritech Push**: - DGCA-certified **drones for nutrient spraying** - Co-developed **drone pilot training program** with **ITM Skills University** - AI and robotics integration in farm input delivery --- ### **Farmer Engagement & Digital Transformation** Aries Agro has deeply institutionalized digital platforms to enhance accessibility and farmer trust: - **Farmer Outreach**: - Engaged **1.79 million farmers** through campaigns, expos, and field meetings in 2025. - Celebrated **Farmer Meetings Day**—a Guinness-recognized event covering **121 crops nationwide**. - **Digital Platforms**: - **Aries Everywhere App** (launched on iOS) for real-time agronomic support and order booking. - **Digital Dealer Bookings**: Increased efficiency and transparency; ₹830.44 crores in bookings via app. - **Call Centers**: Three centers (Tamil Nadu, Andhra Pradesh, Odisha) with 21 executives providing advisory to farmers. - **YouTube Channel (Agromax)**: Hosts *Fasal Sabha* weekly knowledge sessions and technical content. - **Social Media Reach**: ~**470,950** followers across YouTube, Facebook, Instagram, and Twitter. - **National Campaigns**: - *Sahi Chuno*, *Rythu Radham*, *I Built Aries*, *The Jeevan's Agri Show* - Recognized with **Mommys Award for Best Agriculture Brand on Social Media** --- ### **Strategic Partnerships & Collaborations** - **Co-Marketing Agreements (FY 2024–25)**: - Rallis India Ltd. - Seedlings India Pvt Ltd (Best Agrolife) - Godrej Agrovet Ltd. > These alliances enable Aries to distribute **patented plant protection molecules**, positioning it as a **one-stop agri-input provider**. - **Academic Collaborations**: - Partnered with **NMIMS, Welingkar, ITM, SPJIMR, Harvard University, and Cornell University** for employee training in innovation, strategy, and agri-tech. - **R&D Collaborations**: - Joint research with academic and scientific institutions. - Publications in reputed **agricultural journals**. --- ### **Operational Resilience & Sustainability** - **Supply Chain Modernization**: - Implemented **automation, improved warehousing, and inventory controls** to adapt to erratic monsoon patterns and fluctuating demand. - **Environmental Initiatives**: - Focused on **eco-friendly manufacturing processes**, aiming for **pollution-free and sustainable production**. - Conducts **EIQ (Environmental Intelligence Quotient)** assessments to promote environmental awareness among farming communities. - **CSR Activities**: - Runs **Annadanam (food donation)** at 50 locations—part of social commitment but not directly tied to core operations. --- ### **Global Participation & B2B Engagement** Aries Agro actively participates in global events to strengthen international presence: - **Key Exhibitions Attended (2024–2025)**: - **CAC Expo, Shanghai** (March 2024) – Explored bulk chemical trade with China. - **ICSCE 2024, Dubai** – Built B2B partnerships in agrochemicals and biologicals. - **Horti Agri Next, Thailand** - **PMFAI, Dubai** - **Stakeholder Engagements**: - Hosted **Bangladesh buyer delegation** in Mumbai. - Met agri-stakeholders from **New Zealand and Europe** in Singapore. - Engaged vendor from **Nigeria** in Ghaziabad to assess new market entry. --- ### **Leadership & Governance** - **Dr. Rahul Mirchandani (Director)**: Pioneer of disruptive marketing strategies in Indian agribusiness, including the first **sector-wide loyalty program**, **flash sales**, and **nationwide single-day brand launch**. - **Dr. Jimmy Mirchandani (Chairman’s brother and Consultant until 2027)**: Over **40 years of experience** in global agri-marketing and production; instrumental in advancing **chelation technology**. Former President, Indian Micro Fertilizers Manufacturers’ Association (2001–2005). ---