### **1. COMPANY OVERVIEW** Asian Granito India Limited (AGL), incorporated in 1995 and headquartered in Ahmedabad, Gujarat, is India’s leading luxury surfaces and bathroom solutions brand. Established as a ceramic tile manufacturer in 2001, AGL has evolved into the **4th largest listed ceramic tile company in India** and a prominent global player in the building materials sector. With a vision to become the second-largest player in India’s tile industry by its Golden Jubilee, AGL positions itself as a **"New Age Luxury Surfaces & Bathroom Solutions" brand**, offering end-to-end integrated solutions across tiles, engineered marble, quartz, sanitaryware, bathware, CP fittings, faucets, and construction chemicals. --- ### **2. PRODUCT PORTFOLIO** #### **Ceramic & Vitrified Tiles** - **Ceramic tiles**: Wall and floor tiles, soluble salt, double-charge, and parking tiles. - **Polished Vitrified Tiles (PVT)**: High durability, scratch-resistant. - **Glazed Vitrified Tiles (GVT)**: Offered under multiple premium brands: - **Grestek, Hardstone, MarbleX, Splendour Series, XXL Series, Slimgres, Marvel Series** - **Large-Format & Mega Slabs**: - Alvaro Collection (600x1200 mm, 8.5 mm thickness) - 800x1600 mm, 1200x2400 mm, and 1600x3200 mm slabs - **Outdoor Tiles**: - **Grandura+** (heavy-duty vitrified tiles), **Eco Blanco** (roof tiles) - **Specialty Tiles**: - **Slimgres (6.8 mm)** – ultra-thin tiles - **Tuffguard Anti-Bacterial Tiles (TAB)** – hygienic finish with silver-ion glazing #### **Marble & Quartz Surfaces** - **Multi-Colored, Imported Natural, Onyx Marble** - **Quartz Products**: Multi-colored quartz, EStone, and **Signature Series** with **Robotech Technology** - **Technical Superiority**: - 99.9% silica content (exceeds industry standard of 97%) - Thicknesses of **20 mm** and **30 mm** (vs. standard 15 mm) - High durability, scratch resistance, low porosity, and antibacterial properties - **Applications**: Residential, hospitality, healthcare, and institutional projects #### **Sanitaryware & Bathware** - **Launched In-house in 2023**, marking strategic vertical integration - **Product Range**: Water closets, basins, urinals, cisterns, seat covers, faucets, showers, bathroom accessories - **New Innovations**: - Touch-Free Bathware Range - Genius Intelligent Toilet (eco-friendly, heated seat, deodorizer, purifier) - **SKUs**: Over 1,100 across faucets, showers, and accessories --- ### **3. MANUFACTURING & PRODUCTION CAPACITY** - **Installed Capacity (FY25)**: - **54.5 million square meters per annum** (65x growth since FY2000) - Daily capacity: **158,920 sq. meters** from 10 plants - **Manufacturing Facilities**: - **14 units** across Gujarat and Rajasthan - Locations: **Dalpur, Idar, Dholka, Mehsana, Himmatnagar, Morbi** - **Subsidiary Plants**: Amazoome (Dalpur), Crystal (Mehsana), GRESART (Morbi), Future Ceramic (Morbi) - **Outsourcing Partners**: Three associate units in Morbi - **Capacity Distribution**: - 21% from own plants - 55% from subsidiaries - 23% from outsourcing #### **Key Expansions (FY25)** - **Future Ceramic Pvt. Ltd. (Morbi)**: - 5.94 million sq.m. annual capacity for **large-format GVT tiles** - Investment: ₹173 crores - **AGL Sanitaryware Pvt. Ltd. (Morbi)**: - Annual capacity: **0.66 million pieces** - Investment: ₹46 crores - **Wind Energy**: Meets internal power needs via a windmill in Kutch - **Strategic Advantages**: - Proximity to raw material sources in Rajasthan - Reliable water and power supply - Effluent treatment plant and green manufacturing practices --- ### **4. MARKET STRATEGY & EXPANSION** #### **Domestic Growth** - **Retail Network (FY25)**: - 277 **franchise-operated exclusive outlets** - 13 **company-owned display centers** - Over **18,000 touchpoints** across 32+ States/UTs - 2,700+ dealers and distributors - **Experience Centers**: - Showrooms in **Panchkula (Delhi NCR), Hyderabad, Morbi, Ahmedabad** - **1.5 lakh sq. ft. global display center in Morbi** - New **mega showroom (₹73.8 crore investment)** under development in **Ahmedabad** - **Branding**: - **Ranbir Kapoor** as brand ambassador for AGL ("Premium ka Pappa" campaign) - **Vaani Kapoor** for **Bonzer7** (aspirational urban segment) - High-visibility branding at airports, Vande Bharat Trains, IPL, cinemas - Digital campaigns and influencer marketing (over 1.8 million social media followers) #### **International Expansion** - **Exports**: Products sold in **over 100 countries**, up from 78 in 2020 - **Export Revenue**: ₹291 crores in FY25 (19% of total revenue), up from 13% in FY24 - **Subsidiaries**: - **AGL Surfaces INC (USA)** – to market quartz directly - **Harmony Surfaces (Thailand), UK, Dubai, Indonesia** - **Joint Ventures**: - **Nepovit Ceramic Pvt. Ltd.** (Nepal) – to build a wall tile manufacturing unit - **Strategic Goals**: - Increase export share to **25% over next 3–5 years** - Expand to **120+ countries** - Establish **experiential showrooms** and warehouses in key markets --- ### **5. TECHNOLOGICAL INNOVATION & R&D** - **Robotech Technology**: - Used in **Signature Series** and **Alvaro Collection** - Robotic precision enhances surface finish, durability, and design clarity - **GRITECH & SICURA Surfaces**: - Scratch-resistant, zero-reflective matte finishes - **Third-Fire Technology (2015)**: - First in India to adopt – enables lustre, metallic, and special glazes - **Digital Printing**: Leader in **8-color and 9-color digital printing** - **Other Innovations**: - **AGL AURA 360 Tile Visualiser** – AR-based digital tool for product visualization - **SPC Flooring** – entering via AGL Surfaces Pvt. Ltd. (2.97 million sq.m. capacity) - **Water Jet Cutting, Waste Heat Utilization, Nano-Filtration** --- ### **6. BUSINESS SEGMENTS & REVENUE CONTRIBUTION (FY25)** | Segment | Revenue (₹ Cr) | Share of Revenue | Key Highlights | |---------------------|----------------|------------------|----------------| | **Tiles** | ~1,410 | 88% | GVT, PVT, DC, digital, outdoor tiles; 29.94M sq.m. production | | **Marble & Quartz** | 191 | 12% | 0.81M sq.m. produced; 40% capacity utilization | | **Sanitaryware & Bathware** | 59 | 4% | 0.18M units produced; in-house production began FY23 | --- ### **7. STRATEGIC INITIATIVES** #### **Vertical Integration** - Shift from **third-party sourcing to in-house production** of sanitaryware - Aims to reduce costs, improve quality control, and enhance margins - Projected **₹400 crores turnover from Bathware division in 5 years** #### **Enhanced Strategic Integration Programme (ESIP)** - Target: ₹6,000 crores in group revenue (medium to long term) - Focus: High-margin products, global expansion, asset efficiency #### **Demerger & Corporate Restructuring** - Proposal to demerge business verticals (tiles, marble & quartz, bathware) subject to approvals - Aims to enable targeted capital allocation, independent governance, and focused growth #### **Digital Transformation** - Launched **‘AGL Tiles’ mobile app** for product access, orders, and support - Digital marketing push via social media, OTT, and influencer partnerships --- ### **8. COMPETITIVE ADVANTAGES** - **Brand Strength**: Recognized at **Vibrant Gujarat Summit 2015** - **Innovation**: Pioneer of digital printing, large slabs, thin tiles, anti-bacterial solutions - **Distribution**: One of India’s largest and most diversified networks - **Manufacturing Agility**: Dual model – in-house premium products, outsourced cost-effective lines - **Asset-Light Strategy**: Leverages subsidiaries and outsourcing to scale without heavy debt --- ### **10. KEY FACTS AT A GLANCE** - **Founded**: 1995 | **Manufacturing Started**: 2001 - **Headquarters**: Ahmedabad, Gujarat - **Production Growth**: 0.83 million sq.m./yr (FY2000) → 54.5 million sq.m./yr (FY2025) - **Employees**: Over 6,000 - **Field Force**: Over 700 - **Product SKUs**: 4,000+ - **Manufacturing Plants**: 14 units - **Exports**: 100+ countries - **Turnover Target**: ₹400 crores from Bathware by 2030