• Financial and operational performance: Ather's Q1 revenue grew 85–90% year-on-year with retail volumes up 102% on 1.5 lakh pre-orders, driving total EBITDA to turn positive at ₹9 crore and core EBITDA losses to narrow to ₹30 crore.
• Commodity inflation mitigation: To counter a 5.6% margin hit from rising commodity costs, the company raised its average selling price by ₹11,000 to ₹1,61,000 in June and expanded non-vehicle revenue to roughly 14%, supported by a 94% attach rate for AtherStack Pro.
• Manufacturing capacity expansion: Current production is operating at 100% capacity of 35,000 units per month and is scheduled to scale up to 77,000 units per month by the end of the financial year to support long-term market share above 20%.
• New EL platform: Ather is launching its first scooter built on the new ground-up EL platform on August 29 to target the ₹1–1.25 lakh price segment, with production commencing at the new Chhatrapati Sambhajinagar facility around Diwali.