• NSE EGR partnership: Augmont has partnered with the National Stock Exchange to launch Electronic Gold Receipts (EGRs), leveraging its network of over 5,000 touchpoints to handle physical gold delivery, pricing, and liquidity.
• EGR product positioning: The EGR structure combines the regulatory framework of ETFs with the physical delivery flexibility of digital gold, targeting long-term retail investors and avoiding ETF management fees.
• Customer base expansion: Augmont plans to tap into its existing base of over 5 crore digital gold customers by offering small-denomination, demat-based gold savings within a regulated environment.
• Gold financialisation plans: The company aims to drive adoption by enabling the conversion of old gold into EGRs, allowing jewellery redemptions, and offering options to lend gold to manufacturers.