### **Overview** Aurum PropTech Limited (BSE: 539289, NSE: AURUM) is India’s first publicly listed PropTech company and a pioneer in building a fully integrated digital ecosystem for the real estate sector. Formed through the strategic rebranding and transformation of Majesco Limited following its acquisition by Aurum Ventures in 2021, the company is positioned at the forefront of digitizing India’s fragmented real estate market. With a presence across 15+ cities and operations spanning rentals, real estate transactions, data analytics, sales automation, and capital solutions, Aurum PropTech operates a vertically integrated platform designed to deliver transparency, efficiency, efficiency, and scalability. The company’s business model is structured around three core pillars: 1. **Rental** 2. **Distribution** 3. **Capital** It leverages technology, data science, and proprietary platforms to serve consumers, property owners, developers, investors, and channel partners across the entire real estate value chain—from discovery and transaction to management and investment. --- ### **Key Business Segments & Brands** #### **1. Rental Business (B2C & RaaS Model)** Aurum PropTech’s **Rental** segment is its largest contributor, accounting for ~60% of total income. It operates through two leading brands: - **NestAway Technologies** - India’s largest tech-enabled rental marketplace. - Serves both property owners and tenants in a two-sided model, ensuring end-to-end control over the rental lifecycle. - **Value Proposition**: - **Owners**: 10% recurring commission; guaranteed on-time rent, professional upkeep, and hassle-free possession. - **Tenants**: 5% blended commission (covers move-in, move-out, cancellation); zero brokerage, low security deposits (1 month), instant move-ins, and zero refund risk. - **Unit Economics**: Achieved 29% YoY revenue growth in FY24–25, improved net loss margin from 57% to 28%, and crossed EBITDA breakeven in Q1 FY25. - **Portfolio**: 19,102+ managed beds across 250+ properties (Oct 2025), average occupancy of **73%**, with 128 properties sustaining >80% occupancy. - **HelloWorld Technologies** - One of India’s largest co-living platforms, serving students and young professionals. - Operates in 15+ cities with 250+ co-living spaces and manages over **19,000 rental units**. - **Growth & Innovation**: - Launched **Short Stays** in Bangalore; MoM recurring revenue surged from ₹16L to ₹40L—a **120% increase**. - Upgraded digital offerings: introduced review/rating system, smart meters for utilities, AI-driven dynamic pricing. - **Occupancy**: Maintains 73% average occupancy, with operational profitability achieved in 11 of 14 cities. > **International Expansion**: > - **Launched 'Nestr' in Dubai (Q2 FY26)**, marking Aurum’s first foray into the Middle East. > - Nestr mirrors NestAway’s model, offering end-to-end rental and property management services with an 8% commission + move-in/move-out fees. > - Targets Dubai’s higher-value, mature rental market and is expected to contribute significantly within the next two quarters. --- #### **2. Distribution Business (B2B SaaS & Transactional Revenue)** The **Distribution** vertical focuses on enabling real estate developers, brokers, and enterprises through technology-driven solutions. It recorded 62% YoY revenue growth (₹27 crores in Q2 FY26) and is projected to reach **₹200 crores in ARR** in the near term. Key platforms include: - **PropTiger.com** - A full-stack digital real estate transaction platform offering property search, home loan facilitation, and post-sales support. - Unlike digital classifieds (e.g., 99acres), PropTiger employs **on-ground transaction teams in 8 cities**, actively fulfilling sales. - Launched in 2011 by alumni of IIT, Harvard, and ISB; acquired from REA Group in 2025. - **Sell.do** - India’s largest real estate-specific CRM platform, with over 1,000 brands using it for marketing, sales, and customer service automation. - Recognized globally as the **#1 CRM for ease of use** (G2, 2024–25). - Recently enhanced with AI features: NLP-based reporting, WhatsApp integration, AI chat, and predictive sales tools. - **Aurum Analytica** - AI and machine learning-powered data analytics platform for real estate developers. - Sold **95,900 leads** to 140+ clients across 250+ projects (Oct 2025), up 53% YoY. - Revenue grew 64% YoY to ₹13 crore (Jul 2025); FY24–25 revenue was ₹44.56 crore (+96% YoY). - Key product: **AUTOMATE LEADS**, a predictive analytics engine for high-intent buyer identification. - **Integration Synergies Post-PropTiger Acquisition**: - Strategic acquisition in mid-2025 strengthened distribution capabilities. - Access to **350+ employees** and **300+ developer relationships**, enhancing cross-selling. - Enables monetization of **50,000 historical sales units** via NestAway resale and data-led targeting. --- #### **3. Capital Business (FinTech & Investment Platform)** Aurum’s **Capital** vertical is evolving into a regulated, tech-enabled investment platform offering institutional-grade real estate exposure. - **Integrow Asset Management** - Manages multiple investment vehicles including AIFs and the recently launched **AMSA SM-REIT**, India’s first SEBI-registered Small and Medium Real Estate Investment Trust. - Focus: Commercial real estate assets with high yield potential and transparent structures. - Net inflows: **₹561 billion** from individual investors via tech-enabled AIFs. - **Aurum KuberX** - Digital home loan aggregation and lending platform. - Features AI-based bank recommendations, digital document upload, and MIS reporting. - Facilitated **₹150 crores in loan disbursements**; partnered with 10+ developers. - **Aurum WiseX (formerly MYRE Capital)** - Neo-realty investment platform for fractional ownership and structured debt (e.g., Lease Rental Discounting). - Offers products like **YieldWiseX** for HNIs with a ₹15 lakh minimum investment. - Claims **100% on-time payment track record** across investments. --- ### **Technology & Innovation** Aurum PropTech functions as a true **platform ecosystem**, integrating AI, IoT, automation, and API-first architecture to drive scalability and intelligence. - **AI-Driven Capabilities**: - Dynamic pricing, AI tenant match-making, smart ticketing, AI chatbots, and voice sentiment analysis (“Sound Emotion Analyzer”) for buyer intent prediction. - Proprietary AISEO tools to boost organic search rankings. - **MVPs in Development**: - **Next-Gen Analytica Platform**: For enhanced targeting in Tier-2 markets. - **Virtual Property Tours, Investment Dashboards, Matchmaking Analytics** being rolled out post-PropTiger integration. - **Full-Stack Rental Tech**: - Zero-touch platform with live video tours, e-agreements, keyless homes, digital service bookings, and utility monitoring. --- ### **Financial Highlights & Operational Metrics** | **Metric** | **Performance (Recent)** | |-----------|---------------------------| | **Total Rental Income (Q2 FY26)** | ₹54 crores (+25% YoY) | | **Distribution Revenue** | ₹27 crores (+62% YoY) | | **Unit Onboarding (Q2 FY26)** | 1,100+ new units across 19 buildings | | **Occupancy (Portfolio)** | 73% average; 128 properties >80% | | **Aurum Analytica Lead Sales** | 95,900 (+53% YoY) | | **GTV (Gross Transaction Value)** | Over ₹4,600 crores across ecosystem | | **Managed Units** | 30,800+ rental units across 15 cities | | **ARR (Distribution Segment)** | Targeting ₹100 crores (currently ₹41 crores) |