1. Project Aarohan direct distribution - Phase 3 implementation in Bihar, Jharkhand, Odisha and Punjab runs through H1 FY27, after Phase 2 added 363 channel partners and lifted reach 9.5% across eight states. Executed states deliver a one-time 200-300 bps growth delta, and management targets \~10% coverage expansion yearly for 4-5 years.
2. Banjara's South India integration - The Scheme transferring VPCL's manufacturing and distribution to BCCL became effective May 1, 2026; two southern states are already integrated with "very strong positive response". Project Vridhi combines 100,000+ outlets and 700+ channel partners across five states, and management expects Banjara's to be "the second biggest if not the biggest leg" of the growth portfolio.
3. Growth portfolio to ₹500 crore - Non-ADHO brands surpassed ₹225 crore in FY26 and management targets doubling the portfolio over three years. At a high-20s long-term growth aspiration, this shifts the 80:20 ADHO mix toward higher-margin non-ADHO brands.
4. Organised trade and quick commerce - Organised trade grew 18% in FY26 to \~30% of sales, with quick commerce up 60% YoY and saliency at 12%. This channel mix lifts realisations and supports premium SKU launches.
5. Coconut oil profitable pricing - The company narrowed the discount to the market leader to a sustainable level, with prices corrected at the start of Q1 FY27 and positive trade response. Coconut oil reached over one crore households in FY26, so the pricing reset converts volume into margin without losing distribution.
6. Bajaj Gold Enriched Coconut Oil - Launched September 2025 in 12 days across five SKUs, riding the CNO-to-VACNO shift. It addresses the fastest-growing coconut segment with the company's existing distribution muscle.
7. International business reset - Nepal and Bangladesh delivered double-digit growth with margin improvement, and Bangladesh reached operational breakeven in FY26. International now delivers double-digit EBITDA, turning a previously challenged segment into a profitable second growth leg.
8. ADHO ₹2 sachet premiumisation - The 'Extra Poshan' sachet launched December 2025 in Odisha and Jharkhand is receiving "excellent traction". It premiumises the entry price point in the core brand's largest volume tier.