• Brand positioning strategy: Berger Paints shifted from product-feature advertising to emotional storytelling with the "Rang Bana Rahe" campaign, connecting paint durability and resilience to human perseverance and happiness.
• Key growth drivers: Future growth will be driven by expanding decorative distribution, pushing premium and luxury offerings, scaling up waterproofing and construction chemicals, and capitalizing on infrastructure-led demand in protective coatings.
• Festive demand outlook: Management expects higher sales volumes in September and October compared to last year, supported by a prolonged festive window extending into early November and fewer disruptions from rain.
• Input cost pressure: Facing elevated crude oil-linked raw material prices, the company executed consecutive price increases across late March, April, May, and June, passing on the majority of the cost burden to consumers.