NSE:BLUESTARCO management interview: Blue Star MD On AC Demand, Profitability Pressure, Growth Outlook & Roadmap Ahead
NDTV Profit, 2026-08-20. Video: https://www.youtube.com/watch?v=REhKG6VTaFU
- Margin recovery target: Segment 2 (unitary cooling products) EBITDA dropped from 5.8% to 2.9% due to rising commodity costs and rupee depreciation, but Blue Star aims to lift full-year margins to around 6.5% by controlling costs and adjusting its portfolio.
- Volume growth outlook: The room air conditioner market achieved 21% volume growth and 25% revenue growth in Q1, with Blue Star growing 18% and projecting an 18% CAGR through 2030 despite current industry capacity being double the demand.
- Monsoon demand risks: Management warned that a 15% monsoon shortfall will dampen economic and purchasing power across Tier 3, 4, and 5 towns, which higher summer temperatures cannot offset.
- Pricing and portfolio: While an additional 6% to 8% price increase is necessary to restore historical profitability, passing it on is challenging because entry-level products comprise 80% of sales and consumer financing accounts for nearly 40%.