### **Company Overview** Johnson Controls-Hitachi Air Conditioning India Limited (JCH-IN) is a leading joint venture between **Johnson Controls (USA)** and **Hitachi Global Life Solutions (Japan)**, combining Hitachi’s technological innovation and Japanese engineering excellence with Johnson Controls’ global industry leadership and extensive network. The company operates under the brand **“Hitachi Cooling & Heating India”** and has over 30 years of presence in India, deeply rooted in the **“Make in India”** philosophy. JCH-IN manufactures and sells a wide range of air conditioning systems and also trades in premium **Hitachi refrigerators** imported for the Indian market. It has a strategic focus on **residential, light commercial, and commercial HVAC solutions**, with a strong emphasis on **energy efficiency, smart technologies, design innovation, and sustainability**. The company operates a state-of-the-art **manufacturing facility in Kadi, Mehsana, Gujarat**, which stands as the **largest single-roof air conditioner manufacturing plant in India**, with an annual capacity of 900,000 units. Adjacent to this facility is the **Global Development Center (GDC)**, a $20 million R&D hub supporting product development for global markets. --- ### **Core Business Segments** #### 1. **Residential Air Conditioning** - Offers a comprehensive portfolio of **Split ACs** (inverter and fixed-speed) and **Window ACs**, with over **100 SKUs**. - Flagship product lines: - **airHome Series**: Inspired by Japanese design and the **“duality” concept**, featuring dual-panel aesthetics, wave-pattern detailing, and a **UV-coated Star White finish** for durability. - **Kiyora & Shizen**: Premium inverter AC ranges with **Ambience Light** (color-coded display for temperature feedback), Wi-Fi connectivity, and nature-inspired designs. - **SUMO**: A **heavy-duty residential AC** launched in June 2025, designed for extreme Indian summers. Available in **1.5 Ton (5-star)** and **2 Ton (3-star)** variants with cooling capacities up to **7350 W**. Features include **24-meter airthrow**, **SmartView Display**, and **4-Way Swing** for enhanced coverage. - **Shizuka**: An upgraded inverter window AC with **twin-rotary compressor**, **silent operation (44 dB)**, and **Xpandable technology**. - Transitioned all new models to **R32 refrigerant**, supporting eco-friendly, low-GWP alternatives. #### 2. **Commercial & Light Commercial HVAC** - Market leader in **VRF (Variable Refrigerant Flow)** systems, with a rapidly growing share in the high-potential commercial HVAC segment. - Key VRF product lines: - **air365 Max**: Launched in June 2025 at the Kadi plant, this **cutting-edge VRF system** offers **up to 40% higher efficiency** than leading Japanese models. Features include a **30 HP outdoor unit (largest in India for cooling-only models)** and **NFC-based on-site configuration** for easy serviceability. - **SET FREE ∑ (Sigma) Series**: Offers **single-module capacity up to 24 HP**, scalable to **96 HP** through module combinations. Uses **0.1 Hz frequency control** with 110 steps for **optimal partial-load efficiency** and operates reliably at **ambient temperatures up to 52°C**. Equipped with **∑-shaped heat exchangers** and dual-fan technology. - **SET FREE mini**: A **compact VRF system (3–7 HP)** for premium homes and small commercial spaces. Supports **indoor unit oversizing up to 130%** via load diversity. - **SideSmart™**: World’s first **side-flow VRF** with **slim modular design** (up to 72 HP), ideal for space-constrained installations (e.g., balconies). Awarded **iF Design, Good Design, and Red Dot Best of the Best** in 2020–2021. - **Ductable & Cassette Solutions**: - **Takumi Smart**: Inverter ductable AC with **AHU connectivity**, BMS compatibility, and self-diagnosis features. - **Flexi Split**: One outdoor unit connects to **multiple indoor types (ductable, Hi Wall, cassette)**. - **Inverter Cassette Range**: Expanding from **1.5 TR to 4 TR**, using **R32 refrigerant** and featuring **high Sensible Heat Factor (SHF)**. #### 3. **Packaged Air Conditioners (PAC)** - Strong market position in **PAC segment**, especially for **telecom tower cooling**, where it is the **largest provider in India**. - Inverter PAC models gaining traction in **government, retail, banking, and healthcare sectors**. - PACs enhanced with **AHU connectivity** for use in **operation theaters, clean rooms, and pharma facilities**. - Light commercial PAC and cassette volumes grew **over 53% (tonnage)** post-pandemic. #### 4. **Refrigerators (Traded Product)** - Offers premium **Hitachi refrigerators** (2-door, 3-door, French-door, 6-door) with: - **Dual-fan cooling** for independent refrigerator/freezer control. - **Flexi Mode**: Switch between fridge and freezer functions. - **Amino acid preservation technology** to retain food nutrients. - Capacity range: **385 to 700 liters**. - Models feature **Easy-View compartments** and **scientific storage technology** tailored to Indian food habits. --- ### **Strategic Growth Initiatives (As of June 2025)** #### **1. Product Innovation & Sustainability** - **Eco-Friendly Transition**: Full shift to **R32 refrigerant** in VRF, cassette, and residential ACs to reduce **Global Warming Potential (GWP)**. - Launched **R32-based Inverter Cassette** and **Spacemaker** units for **unmanned telecom shelters**. - **Smart Technology Integration**: - **airCloud Home**: Wi-Fi-enabled ACs with **remote control, voice integration (Alexa/Google), and Smart-Fence geolocation**. - **airCloud Pro**: IoT-based platform for **remote VRF monitoring, energy tracking, and fault diagnostics**. - **Thought Leadership**: - Launched **Hitachi Xchange**, a platform hosting **workshops with architects and consultants** in major cities to promote **sustainable cooling solutions**. #### **2. Market Expansion** - **Domestic**: - Expanding distribution in **Tier 2 and Tier 3 cities**. - Strengthening presence in **modern retail stores** and digitizing partner experience. - Targeting infrastructure-led demand in **healthcare, education, transportation, and data centers**. - **International**: - Aggressive growth in **SAARC countries**: **Bangladesh, Sri Lanka, Nepal, Bhutan, Maldives**. - Appointed **9 new channel partners** in South Asia (FY2024–2025), adding **50+ new customers** across **commercial, healthcare, government, and hospitality sectors**. - **Bangladesh**: Introduced **32 HP VRF outdoor units (highest in market)**; partners with **local manufacturers** for CKD assembly. - **Bhutan**: Opened a **Hitachi-branded Customer Satisfaction Center**. - Also exports to **Southeast Asia (Vietnam, Indonesia)** and **Middle East (UAE, Saudi Arabia, etc.)** through associate companies. #### **3. Operational & Manufacturing Excellence** - Invested in **local manufacturing** of **air365 Max VRF** at Kadi plant. - Joined India’s **PLI (Production Linked Incentive) scheme** to **indigenize critical components** (compressors, motors, PCBs). - **Global Development Center (GDC)** in Kadi: - Employs over **120 engineers**. - Supports **product development for Middle East, EU, and Southeast Asia**. - Features **semi-anechoic and reliability labs** for advanced R&D. #### **4. Channel & Brand Development** - Conducted **“Harmony – Grow Together”** channel partner meetings to promote **Cassette ACs** and strengthen relationships. - Participated in **HVACR expos and renewable energy conferences** in **Bangladesh and Bhutan**. - Launched **new Hitachi-branded products** in Sri Lanka and Maldives. - Maintains a **digitized distribution network** and conducts **regular training for partners**. --- ### **Market Position & Performance** - **VRF Segment**: Achieved **44% YoY value growth** in 2024. Overtook PAC in **market value** due to rising adoption in **offices, hospitals, retail, and high-end residences**. - **Residential AC**: Strong growth driven by **hotter summers and energy-conscious consumers**. Over **72% of inverter portfolio is 5-star rated**. - **Seasonality Management**: Mitigates demand fluctuations via **3-year product roadmap, agile demand planning**, and **enhanced supply chain agility**. - **Service Network**: - 4 Regional Offices, 15 Branches. - 600+ **exclusive sales & service partners**. - 100+ **exclusive showrooms**, 10,000+ **sales points**, 1,500+ **service points**. - **24x7 customer care** for nationwide support. --- ### **Parent Company – Hitachi, Ltd. (as of Jul 2024)** - Operates under **Digital Systems & Services**, **Green Energy & Mobility**, and **Connective Industries**. - Annual Revenue (FY2023): **¥8,564.3 billion**. - Global Workforce: **~270,000 employees** across **573 consolidated subsidiaries**. - Drives innovation through **Lumada**, integrating **IT, OT, and product solutions**.