1. Skechers exclusive e-commerce partnership - Brandman signed an exclusive e-commerce contract with Skechers India in 2026 to manage its presence across Amazon, Flipkart, Myntra, and other platforms, with onboarding expected by June 2026 and sales in FY26-27. Management projects approximately ₹50 crore in turnover from Skechers in FY26-27 with strong margins, adding a material new revenue stream against a base of ₹162 crore.
2. ANTA and Wilson India market entry - A non-exclusive distributor agreement signed 10 March 2026 with ANTA Group brings the ANTA and Wilson brands into India, with a rollout of ten Anta and four Wilson stores planned this fiscal. These imported brands carry higher margins than locally sourced labels and Wilson marks the company's move beyond footwear into hardgoods and equipment.
3. Sneakrz D2C platform and multi-brand scale-up - Sneakrz evolved from a store format into a full retail brand with the launch of sneakrz.in as a dedicated D2C platform, alongside 7 new MBOs added in FY26 to reach 8 stores. Management aspires to reach 50 Sneakrz stores in five years, building an owned retail brand positioned for tier-2 and tier-3 cities.
4. Airport retail rollout with Adani and DLF - Brandman signed with DLF and Adani Airports to open 10 multi-brand stores across Adani-operated airports, with premium outlets already operational at Mumbai and Guwahati airports. Airport retail places the company's premium sportswear brands directly in front of high-footfall, high-spend travellers.
5. Saucony India launch with EBO rollout - Saucony partnered with Brandman Retail to launch in India, with a channel strategy mirroring New Balance across EBOs, online, and MBOs, and 5 Saucony stores in the FY27 pipeline. Saucony adds a premium imported brand at ₹7,000-₹30,000 price points with margins above locally sourced labels.
6. B2C shift driving margin improvement - Retail and e-commerce gross margins run at 50-54%, and management expects B2C to become the dominant revenue driver over FY27-FY28, improving overall margins and reducing channel dependency. E-commerce contributed only 7.8% of FY26 revenue, leaving significant room for the guided shift to 75-85% of top and bottom line from online plus retail.