NSE:BRIGADE management interview: Brigade Plans ₹40,000 Cr Investment In 3 Years, 70% To Residential: MD Brigade Group Pavitra Shankar
CNBC-TV18, 2026-10-09. Video: https://www.youtube.com/watch?v=lfZ5FJEh7ts
- Growth strategy: Brigade aims to deepen its presence in Bangalore, Chennai and Hyderabad across residential, office, retail and hospitality, while entering industrial development and continuing integrated townships. It wants to build market share in existing cities before considering new markets.
- Investment allocation: The ₹40,000 crore plan for a 40 million sq ft development pipeline is expected to be approximately 70% residential, 20% office and retail, and 10% hospitality. Brigade sees opportunities across segments, including plans to double its office and hospitality portfolios.
- Sales and demand: Brigade remains on track for ₹9,000 crore of pre-sales in FY27, supported by its pipeline and land bank, but timing depends heavily on approvals. Launches and sales typically rely more on H2 than Q2; some launches have supported Q2, and the company cited positive momentum in Karnataka approvals.
- Rates and housing: The RBI’s rate increase may weigh on sentiment, with further tightening possible, but Shankar said underlying housing demand—especially in certain segments—remains strong.
- Project and monetization: Work at Chennai’s Brigade Morgan Heights is paused amid unresolved environmental and Ramsar-land issues; the company says its approvals were correct, has refunded customers, and will resume once there is clarity. A REIT is among the options being evaluated for hospitality and commercial assets, but Brigade’s priority is to grow the portfolio first.