### **Overview** Bodhi Tree Multimedia Ltd. (BTML) is one of India’s leading integrated content production houses, listed on both the **Bombay Stock Exchange (BSE)** and **National Stock Exchange (NSE)**. Founded in 2013 by **Mautik Tolia** and **Sukesh Motwani**, the company has established itself as a **pan-India B2B content creator**, delivering high-quality television, film, and digital content across multiple languages and platforms. With over **3,000 hours of content** produced across 50+ shows since inception, BTML serves major Indian and global entertainment networks, including **Zee, Sony, Disney, Star, Netflix, Amazon Prime, Voot, and Alt Balaji**. --- ### **Core Business Segments & Operations** BTML operates across three primary verticals: 1. **Hindi General Entertainment Channels (GECs)**: Production of daily soaps and reality shows for major networks. 2. **Digital Content (OTT)**: Premium original programming for global and domestic streaming platforms. 3. **Regional Content**: Multilingual productions in **Tamil, Marathi, Gujarati, Bengali, Bhojpuri, Kannada, Telugu, Punjabi, and Malayalam**, targeting rising regional demand. The company offers **end-to-end production services**, including concept development, writing, directing, editing, dubbing, subtitling, localization, and rights management, delivered with consistent quality, budget discipline, and on-time execution. --- ### **Strategic Growth & Expansion (2023–2025)** #### **1. Strategic Partnership with Amit Khan Content Hub (AKCH) – Nov 2025 Update** - BTML has strengthened its industry position through a **landmark collaboration** with **Amit Khan Content Hub (AKCH)**, combining BTML’s scale, financing, and operational strength with AKCH’s **creative storytelling excellence and audience reach**. - A new **Special Purpose Vehicle (SPV)** has been established, with **BTML holding a majority stake** and leading **financing and operations**, while **AKCH drives creative development**. - This partnership aims to produce **premium, original TV and OTT content** for domestic and international audiences, focusing on strong narratives and high production values. #### **2. Launch of New Business Divisions & Subsidiaries (2025)** - **Bodhi Tree Ventures (Launched Apr 2025)**: - Focus: Digital content monetization and building **proprietary intellectual property (IP)** on platforms like YouTube. - Leadership: Headed by **Sudip Roy**, former media executive from Star News, Zee, and Network18, as **Group Chief Revenue Officer**. - Objective: Transition from a pure production house to an **IP-owner and digital-first content business**. - **Madlab Alpha Private Limited (Launched Apr 2025)**: - A joint venture with **Madlab Films** (creators of *Asur*) and **Universe of Ideas**. - India’s first **high-concept, narrative-first studio** focused on **cerebral thrillers, dystopian sagas, speculative dramas**, and **AI-assisted storytelling**. - Target: **Global audiences** through **disruptive, scalable OTT and film content**. - Combines BTML’s business acumen, Madlab’s creative edge, and Universe of Ideas’ talent network. #### **3. Regional & Language Expansion** - The company has firmly established a presence in **Tamil, Marathi, Gujarati, Bengali, and Bhojpuri** markets and plans to expand into **Telugu, Punjabi, and Malayalam**. - BTML entered the **Bhojpuri content market** via a partnership with **MJ Creative Studio** (Apr 2024). - Growth strategy includes **scaling content volume, expanding into new regional languages**, and **deepening engagement with existing clients** to increase 'wallet share'. #### **4. Digital Transformation & Distribution Innovation** - BTML is shifting from traditional playout delivery to **next-gen digital distribution**, including: - Integration with **second-screen apps** and **social media platforms (via APIs)**. - Partnerships with **Content Delivery Networks (CDNs)**. - Upgrades to **Digital Rights Management (DRM)** systems. - This supports its vision to remain agile in a multi-platform, on-demand media ecosystem. --- ### **Content Strategy & IP Development** - **Original IP Focus**: A core long-term strategy to transition from **content service provider to content owner**. - The company is developing **exclusive original IPs** in **Tamil, Bengali, and Marathi**, with future expansion in **Telugu, Punjabi, and Malayalam**. - **Genre Diversification**: From youth-centric, edgy thrillers and horror (*The Gone Game*, *Class*) to **mythological and historical content** via collaborations with **Anirudh Pathak (Devon ka Dev Mahadev)** and **Gita Seva Trust (animated Luv Kush)**. - **Global Ambitions**: By owning high-potential formats, BTML aims to **license and sell format rights internationally**, creating **recurring revenue streams**. --- ### **Key Success Stories & Market Positioning** - **Critical Acclaim**: The Netflix series **"Class"**, directed by Ashim Ahluwalia, ranked among the **top non-English shows globally**, showcasing BTML’s ability to produce **commercially viable, award-caliber content**. - **Proven Track Record**: Over 100+ TV shows delivered; more than 3,000 hours of content produced across **drama, thriller, horror, comedy, lifestyle, and reality genres**. - **Client Base**: Includes **all major Indian broadcasters and OTT platforms**, underscoring BTML’s trusted B2B relationships. - **Brand Reputation**: Known for **youth-centric, edgy, and innovative content**, with strong capabilities in both **fiction and non-fiction**. --- ### **Business Model** BTML operates primarily on a **dual model**: 1. **Commissioned Production Model**: Client-funded projects with defined budgets, sometimes performance-linked. 2. **IP Ownership Model**: In-house development and ownership of original content, licensed to broadcasters/OTT platforms globally. The company maintains an **in-house team of writers and creators** to develop concepts, adapt international formats, and pitch original ideas to platforms. --- ### **Leadership & Team Strength** - Led by experienced co-founders **Mautik Tolia** and **Sukesh Motwani**, supported by a creative team with over **10 years of collective industry experience**. - The team combines **creative excellence** with expertise in **talent management, deal structuring, content strategy, and rights monetization**. - Strategic hires like **Sudip Roy** reinforce BTML’s shift toward **revenue innovation and digital scaling**.